PACMAS Cyber Safety Co-Design Project Project aim Co-design and - - PowerPoint PPT Presentation

PACMAS Cyber Safety Co-Design Project

Project aim

Co-design and test a solution prototype with young Tongan women to help them overcome cyber safety issues.

portable.com.au

Why?

While interventions to enhance cyber safety in Tonga have been developed, there is little research to understand the experiences, needs and wants of young Pacific women and girls. To enable young Tongan women to fully participate in online and public discourse.

Who?

Today

• Project overview
• Co-design taster
• Future directions-

get involved

Design approach

Co-design stages

Understand Define Create Test

Why Co-design?

• Engaging young women on sensitive &

complex issues

• Get below the surface of a problem
• More effective solutions
• Opportunity for learning and empowerment for

co-designers

• Prototyping enables testing of assumptions with

key users early on in the process

This project

Cyber-safety co-design project

Young women aged 14-19yo

15

Prototype testing rounds

2

Tested concept

1

Co-design workshops

4

What we learned

Cyber-safety risks

Impersonation

• Conversations outed from

pseudo relationships

• Real life meet-up

(less often)

Image-based abuse*

• Young men pressuring young

women for images

• Having images stored on phone

leaked and posted

• Comments on images

Hacking

• Friends/peers using password

information to access FB/emails/images

• Sharing that information online
• By strangers (less often)

Cyberbullying

*includes trolling on selfies as well as more sensitive images posted online with or without permission

By friends, others known to them and strangers online

Experiences of cyberbullying

Environmental context

• Victim blaming
• Bullying accepted as just a part of being
• nline
• Unconscious bullying from many levels of

the community online and offline (it is not just other young people, but adults & teachers)

• Gender stereotypes about sex and sexuality

create shame and fear

“Hmmm! She’s not enough. aye!”

Stigma

“If my account is hacked… and all of my secrets [are] shared to others I [am] ashamed to go in public and go to church because everyone is speaking about your family”

• Workshop participant
• Stigma and shame
• Cone of silence around the

experience of cyberbullying

• A total breakdown of trust

with friends, community, service providers

Trust & support

• Lack of trusted, effective support

(including quality psychological support)

• Would not go online for this support due to

a lack of trust in these types of services ○ Lack of trust in online services in general ○ Fear of having online support hacked by family or friends

“There is no safe space to express when you are feeling bad”

• Workshop participant

Role models

• Very few examples or role

models who can demonstrate

• vercoming these issues
• Express solidarity with young

women

• Advocate for changed attitudes

“If it was me I would take a lot from the person who had the same experience as me, because a counsellor doesn’t have experience facing what I have been through.”

• Workshop participant

Impacts of cyberbullying

Community level impacts Community level impacts

Impacts of cyberbullying

Individual level impacts Individual level impacts

Impacts of cyberbullying

What’s the problem and where is the

• pportunity?

Designing for diverse needs

• Create characters to capture their

differences and similarities

• Persona embodies behaviours,

motivations and objectives of our users

• Look for ways that our diverse users
• verlap in the problems they face

and their needs

The problem for young Tongan women

• Socially sanctioned bullying online &
• ffline commonly experienced
• Few acceptable or relevant options for

advice or support

• These feelings of hopeless are

commonly linked to suicidal ideation

The need. An immediate need to reduce harm for young Tongan women experiencing cyberbullying by addressing the stigma, shame and hopelessness.

The opportunity. HMW break the silence among young Tongan women about the harms of

• nline bullying so that the mental,

physical and social impacts are reduced?

Ideation activity

1. What is the opportunity? 2. Who are you designing for? 3. What is their lived experience? 4. What ideas do you have?

Ideation activity

How might we break the silence among young Tongan women about the harms of online bullying so that the mental, physical and social impacts are reduced?

• 1. The design opportunity

• 2. User personas

Salina Nina

SAY FEEL THINK DO

powerful quotes & defining phrases actions & behaviours thoughts & beliefs emotions

• 3. Empathy Map

• 4. Ideas card

How might we break the silence among young Tongan women about the harms of online bullying so that the mental, physical and social impacts are reduced?

• 1. The design opportunity

What to do with the ideas

• Create a prototype from one or more of the ideas

○ no need to be perfect—just good enough to get the idea across ○ tangible enough to get the right feedback from the people who matter most ○ tested and learned from

Unlikely to:

• Proactively seek out information or service
• Talk to an online counsellor anonymously
• Engage any online group or service after a

bad experience with social media

Testing prototypes

Concept

• Low barriers to access by meeting users where they are
• Non-reciprocal communication style
• Reduce shame and stigma
• Create hope
• Utilise role models and amplify female representation & voices
• Be a circuit breaker in the cycle of bullying
• Re-build trust and solidarity in the community
• Harm reduction, not restriction
• No victim-blaming
• Design with the vision for a phased, multi-pronged behaviour change

Solution Criteria

• Online video series
• Capitalizes on content

young Tongan women are already engaged with

• Features female Tongan

role models, who young women already know and engage with

• Sharing personal lived

experience of cyberbullying and how they overcame adversity

Concept

Concept Concept

Couch karaoke

• Entertaining and of interest
• The concept is adaptable to
• ther topics of interest
• Woven into a narrative and

storytelling style that appeals to the young women

• Raises the voices of women

and promote solidarity

Concept Concept

Makeup tutorial

• Awareness of other

people who have experienced the issues

• Examples of how they

survived/thrived

• Greater community

awareness of the issue

Co-design process Solution Impact and learnings - future work

Co-design process Solution Impact and learnings

Legislation Community Population level research Other programs

Questions for you | Questions for us

• How are young women in your community similar or different?
• How might cyber-safety issues be changing in your own community?
• What current projects or initiatives could be enhanced by including the voices of young

women and girls using co-design ?

• How might this work fit with or complement work you are doing with Pacific girls?
• Questions for us?

Chat to us

Angela Davis - angecdavis@gmail.com Elizabeth Firkin - elizabeth.firkin@abc.net.au Bonnie Graham - bonnie@portable.com.au