Packaging With Care Who We Are We are a company driven to produce - - PowerPoint PPT Presentation

Packaging With Care

Who We Are

Mission - To create 100% sustainable packaging that is usable by all, while producing an aesthetically pleasing and narrative packaging design. Vision Statement - We believe that there is way to create 100% sustainable packaging and remain in balance with the environment. Perpetua advocates for this through our example and creating an informed consumer through our products. Values Sustainability Ethics Pleasing Aesthetics Functionality Livability Family Future

We are a company driven to produce 100% sustainable production techniques alongside 100% consumer usability

Our Consumers

Our audience will be any and all companies and individuals interested in sustainable packaging that has an emphasis on the product’s narrative. Demographics and Psychographics: Our product is aimed at any and all ages, races and genders. The demographic most interested in our product will be those looking to create a quality packaging product while also producing, not just a sustainable world, but a stronger more healthy world for the future. Geographics: Our product is intended to be accessible from a global standpoint.

Core Creative Concept

We were infmuenced by the perpetual motion machine, this refmects the ideals of our company since we are focused on the future of both sustainability and packaging as well as the well being of our planet.

Our Competitiors

Similarities:

• Narrative packaging

design company Differences:

• No emphasis on

sustainability for their packaging Similarities:

• Company that pecializes

in brand identity and packaging design solutions Differences:

• No emphasis on

sustainability for their packaging Similarities:

• Packaging consumer

goods based on client’s desired messaging Differences:

• No emphasis on

sustainability for their packaging

Similarities:

• Global packaging design

company Differences:

• No emphasis on

sustainability for their packaging Similarities:

• Emphasis on conceptual

packaging for a variety of clients Differences:

• No emphasis on

sustainability for their packaging

Similarities:

• Creates “sustainable

disposables”; packaging is compostable Differences:

• Products are made

specifjcally for foos use (ie cups, plates, etc.) Similarities:

• Creates eco-conscious

and biodegradable alternatives Differences:

• Only creates packaging

materials, but does not design the actual packaging

Similarities:

• Custom packaging that

is made from recycled cardboard and is 100% sustainable Differences:

• Packaging is not

compostable/usable at a consumer level; requires the use of municipal facilities Similarities:

• Produce sustainable and

eco-friendly materials Differences:

• Only creates packaging

materials, but does not design the actual packaging Similarities:

• Custom packaging;
• ne of the nation’s top

custom packaging design manufacturers Differences:

• No emphasis on

sustainability for their packaging

Logo design Progression

Logo design Progression

Logo design Progression

Brand Guidelines

#274130 R:39 G:65 B:48 C:8 M:49 Y:77 K:53 PMS: 553C #246C37 R:36 G:108 B:55 C:85 M:33 Y:98 K:24 PMS: 349C #3FA860 R:63 G:168 B:96 C:75 M:9 Y:84 K:0 PMS: 2257C #A1D399 R:161 G:211 B:153 C:39 M:0 Y:52 K:0 PMS: 2267C #C6E2B3 R:198 G:226 B:179 C:23 M:0 Y:37 K:0 PMS: 2254C #E4E1E2 R:228 G:225 B:226 C:9 M:8 Y:7 K:0 PMS: 663C #B5C9DB R:181 G:201 B:219 C:28 M:13 Y:7 K:0 PMS: 537C

Colors

Typography Headers

UNICA one

Body Copy

Gill Sans Light Gill Sans Regular Gills Sans Semibold

Brand Guidelines

• There should never be more than 2 weights
• f Gill Sans used at once
• Never use italics
• Type should never be smaller than 8pt

Logo Usage

Brand Guidelines

• Full color Pepetua logo should always be displayed on a

white background

• There should be a minimum of 1 x-height of space around

the logo at all times

• The wheel can be used on its own to represent Perpetua,

but only in specifjed situations

Logo Usage

Brand Guidelines

Never use the full color logo on a black background Never put text over the wheel Never use Perpetua without the wheel Never use just the outline of the wheel Never use the full color logo on a color background

Logo Variations

Brand Guidelines

Single color logo will only be black (when used on white) or white (when used on black) Wheel arcs can be used, but only for decorative purposes

Secondary imagery

• Only approved photographic imagery is to be

used - no illustrative or graphic imagery

• Photography should always be high quality
• Images should project a feeling of life and vitality
• Images should emphaisze our core values of:

Sustainability Ethics Pleasing Aesthetics Functionality Livability Family Future

Applied Brand Identity

Applied Brand Identity

Applied Brand Identity

Applied Brand Identity

Applied Brand Identity

Applied Brand Identity

Applied Brand Identity

Packaging With Care

We believe that there is way to create 100% sustainable packaging and remain in balance with the environment. Perpetua advocates for this through our example and creating an informed consumer through our products. www.perpetua.com

Let us help create your next project!

Applied Brand Identity