P1 SuperStock P1 AquaX The next generation of motorsport has arrived Glamour, adrenaline, speed and entertainment Racing, the way racing was meant to be
NATIONAL TO GLOBAL RACING N a t i o n a l C h a m p i o n s Wo r l d C h a m p i o n s
THE SPORT 2012/13 Racing Seasons P1 SuperStock is the next generation of motorsport P1 SuperStock UK & P1 AquaX UK May – September One Boat, One Engine, One Champion …the odds are even P1 SuperStock USA & P1 AquaX USA April – September Parity is at the heart of P1 SuperStock racing and as such, it is the pilots who P1 SuperStock UAE & P1 AquaX UAE make the difference between winning February – April and losing and not the team budget. P1 SuperStock World Cup It allows for the national champions to November 2013 compete against each other and crown a true World Champion. P1 AquaX P1 AquaX is an endurance jet-ski championship for sit-down craft only. At selected venues, P1 AquaX racing compliments the P1 SuperStock event, providing a significant event spectacular. “I’ve raced at 130mph, but nothing compares to the thrill and skill of racing the P1 Panther at 70mph, deck to deck with 10 other boats.” “This is what racing is all about” Livorsi Racing Team 2012 P1 SuperStock USA
HOST AND SPONSOR VALUE Title Sponsorship of National Series Tourism, Press, Broadcast, Digital, Activation, Media Equivalency Event Signage, Promotion and Association $42,000 Once we understand your business Apparel, TV Graphics, needs, we create a bespoke plan to $222,000 $384,000 ensure you get the most out of your partnership with us. P1 measures Boat and evaluates all our partnerships Branding, using independent experts. $258,000 Data provided by REPUCOM “Our partnership with P1 $906,000 valuation and breakdown based on 2012 P1 SuperStock UK championship has allowed us to engage with audiences that we $2.5m in Local Economic wouldn’t otherwise have Impact per P1 Event access to” Marketing Director Edox Swiss Watches Facilities Supplies Media and Telecomms Transport Hotels & Hospitality KPMG: 2008
BOAT SPONSORSHIP BOAT SPONSORSHIP Naming rights and branding (to include driver apparel) of one race boat in the P1 SuperStock National series Use of your racing boat for client entertaining at race event weekends (your clients in the actual race boat, going around the race track) as well as non-race weekends Hospitality on and off the water at selected ‘Grand Prix of the Sea’ weekends, including full weekend activity (e.g. dinner with race teams, experience rides, wet pit tours, hospitality during races and more) Dedicated team webpage within Single Boat Sponsorship p1superstock.com Media Equivalency Driver You will be integrated in to the media Apparel, strategy, which includes social, digital $28,000 and traditional media Royalty free access to all still imagery TV Graphics, from events Boat $275,000 Branding, $275,000 $578,000 valuation and breakdown based Data provided by REPUCOM on a single boat sponsorship in the P1 SuperStock UK 2012 championship
SERIES SPONSORSHIP SERIES SPONSORSHIP Designation of ‘Official Partner’ to the P1 SuperStock National series Naming rights and branding to the P1 SuperStock National series Naming rights and branding (to include driver apparel) of one race boat in the P1 SuperStock National series Use of your racing boat for client entertaining at race event weekends (your clients in the actual race boat, Boat sponsor locations going around the race track) as well as non-race weekends (see image ) Series sponsor locations Hospitality on and off the water at selected ‘Grand Prix of the Sea’ weekends, including full weekend activity (e.g. dinner with race teams, experience rides, wet pit tours, hospitality during races and more) Event branding at all P1 SuperStock National events, including branding on all participating boats 20 x 30 second adverts in the P1 Media, marketing and PR strategy SuperStock National series broadcast integration, which includes social, Logos and links on website as well as digital and traditional media (focusing dedicated team and donations page predominantly on facebook, web, twitter and local print, television and Royalty free access to all still imagery radio) from events
P1 AND THE ENVIRONMENT Breaking new ground on the P1 launched the P1 Marine water Foundation in 2010, with the aim of educating and developing awareness for the marine environment. The To outsiders, the words "powerboat Foundation is involved in all relevant racing" and "going green" might seem to be at odds, but with its high profile strategic decisions at P1. and use of advanced technology P1 has the ability to highlight issues, engage — The P1 Panther’s engine has been new partners and help develop solutions to a variety of challenges. awarded the Clean Air Technology Excellence Award P1 recognises the need and embraces — Environmental Impact Assessment the value of protecting the (EIA) template set up for all events, environment and conserving natural resources. Within motorsport there is including a recycling programme. increasing sensitivity to the This template is completed and environment and Powerboat P1 has assessed after every event to establish where the event can be implemented a proactive strategy improved – environmentally across the business. — P1 sees its role as being a catalyst to P1 sends its participants regular speed development in the marine newsletters entitled ‘Footprint’ industry, to provide a promotional which act as an educational and awareness tool as well as platform for the communication and distribution of upcoming initiatives enhanced adoption of next-generation technologies and impact spectator — At only 0.55kg of CO2 emissions behaviour at events. per boat, P1 SuperStock is one of By confronting the environmental issue the greenest motorsports head-on, P1 is taking the high ground and engage the marine industry proactively.
POWERBOAT P1 MANAGEMENT London, UK P1 USA Greenville, NC. USA POWERBOAT INDIA Mumbai, India POWERBOAT UAE Dubai, UAE
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