P1 SuperStock P1 AquaX The next generation of motorsport has - - PowerPoint PPT Presentation

The next generation of motorsport has arrived

Glamour, adrenaline, speed and entertainment Racing, the way racing was meant to be

P1 SuperStock P1 AquaX

NATIONAL TO GLOBAL RACING

N a t i o n a l C h a m p i o n s Wo r l d C h a m p i o n s

THE SPORT

2012/13 Racing Seasons

P1 SuperStock UK & P1 AquaX UK May – September P1 SuperStock USA & P1 AquaX USA April – September P1 SuperStock UAE & P1 AquaX UAE February – April

P1 SuperStock World Cup November 2013 P1 SuperStock is the next generation of motorsport

One Boat, One Engine, One Champion …the odds are even Parity is at the heart of P1 SuperStock racing and as such, it is the pilots who make the difference between winning and losing and not the team budget. It allows for the national champions to compete against each other and crown a true World Champion.

P1 AquaX

P1 AquaX is an endurance jet-ski championship for sit-down craft only. At selected venues, P1 AquaX racing compliments the P1 SuperStock event, providing a significant event spectacular.

“I’ve raced at 130mph, but nothing compares to the thrill and skill of racing the P1 Panther at 70mph, deck to deck with 10 other boats.” “This is what racing is all about”

Livorsi Racing Team 2012 P1 SuperStock USA

HOST AND SPONSOR VALUE

Tourism, Press, Broadcast, Digital, Activation, Promotion and Association

Once we understand your business needs, we create a bespoke plan to ensure you get the most out of your partnership with us. P1 measures and evaluates all our partnerships using independent experts.

TV Graphics, $384,000 Boat Branding, $258,000 Apparel, $222,000 Event Signage, $42,000

Title Sponsorship of National Series Media Equivalency

$906,000 valuation and breakdown based on 2012 P1 SuperStock UK championship

“Our partnership with P1 has allowed us to engage with audiences that we wouldn’t otherwise have access to”

Marketing Director Edox Swiss Watches

Data provided by REPUCOM

$2.5m in Local Economic Impact per P1 Event

Facilities Supplies Media and Telecomms Transport Hotels & Hospitality

KPMG: 2008

BOAT SPONSORSHIP

Naming rights and branding (to include driver apparel) of one race boat in the P1 SuperStock National series Use of your racing boat for client entertaining at race event weekends (your clients in the actual race boat, going around the race track) as well as non-race weekends Hospitality on and off the water at selected ‘Grand Prix of the Sea’ weekends, including full weekend activity (e.g. dinner with race teams, experience rides, wet pit tours, hospitality during races and more) Dedicated team webpage within p1superstock.com You will be integrated in to the media strategy, which includes social, digital and traditional media Royalty free access to all still imagery from events

BOAT SPONSORSHIP

TV Graphics, $275,000 Boat Branding, $275,000 Driver Apparel, $28,000

Single Boat Sponsorship Media Equivalency

$578,000 valuation and breakdown based

• n a single boat sponsorship in the P1

SuperStock UK 2012 championship Data provided by REPUCOM

SERIES SPONSORSHIP

Designation of ‘Official Partner’ to the P1 SuperStock National series Naming rights and branding to the P1 SuperStock National series Naming rights and branding (to include driver apparel) of one race boat in the P1 SuperStock National series Use of your racing boat for client entertaining at race event weekends (your clients in the actual race boat, going around the race track) as well as non-race weekends (see image ) Hospitality on and off the water at selected ‘Grand Prix of the Sea’ weekends, including full weekend activity (e.g. dinner with race teams, experience rides, wet pit tours, hospitality during races and more) Event branding at all P1 SuperStock National events, including branding on all participating boats 20 x 30 second adverts in the P1 SuperStock National series broadcast Logos and links on website as well as dedicated team and donations page Royalty free access to all still imagery from events

SERIES SPONSORSHIP

Series sponsor locations Boat sponsor locations

Media, marketing and PR strategy integration, which includes social, digital and traditional media (focusing predominantly on facebook, web, twitter and local print, television and radio)

Breaking new ground on the water

P1 AND THE ENVIRONMENT

To outsiders, the words "powerboat racing" and "going green" might seem to be at odds, but with its high profile and use of advanced technology P1 has the ability to highlight issues, engage new partners and help develop solutions to a variety of challenges. P1 recognises the need and embraces the value of protecting the environment and conserving natural

• resources. Within motorsport there is

increasing sensitivity to the environment and Powerboat P1 has implemented a proactive strategy across the business. P1 sees its role as being a catalyst to speed development in the marine industry, to provide a promotional platform for the communication and enhanced adoption of next-generation technologies and impact spectator behaviour at events. By confronting the environmental issue head-on, P1 is taking the high ground and engage the marine industry proactively.

P1 launched the P1 Marine Foundation in 2010, with the aim of educating and developing awareness for the marine environment. The Foundation is involved in all relevant strategic decisions at P1.

— The P1 Panther’s engine has been awarded the Clean Air Technology Excellence Award — Environmental Impact Assessment (EIA) template set up for all events, including a recycling programme. This template is completed and assessed after every event to establish where the event can be improved – environmentally — P1 sends its participants regular newsletters entitled ‘Footprint’ which act as an educational and awareness tool as well as distribution of upcoming initiatives — At only 0.55kg of CO2 emissions per boat, P1 SuperStock is one of the greenest motorsports

POWERBOAT P1 MANAGEMENT London, UK

P1 USA Greenville, NC. USA POWERBOAT INDIA Mumbai, India POWERBOAT UAE Dubai, UAE