P R A C T I C E CHRISTOPHER BENNIER Agenda Background About - PowerPoint PPT Presentation

B 2 B S U C C E S S I N P R A C T I C E CHRISTOPHER BENNIER

Agenda Background About Global Site Position Practical Examples - Case Studies Tips in practice

B a c k g r o u n d  Business studies in London, UK (BSBA).  MBA at International University of Monaco.  Marketing Director at a multi-national corporation in Monaco, operating in the financial service industry for credit scoring and business data analytics.  Established own company in 2000 as pioneer in the field of online Marketing and digitalisation / Certified Google Partners.  Active participation at Chamber of Commerce (CDE/MEB) and former Vice-President of SYCOM at the Employers Federation in Monaco.  Personally lived for 20 years in Monaco.  Member of customer advisory board for Wien Energie & DAS Rechtsschutz.

About Global Site Position  Since 19 years we help businesses succeed online through digitalization and by better rankings in regional and international search engines.  SEO (Search Engine Optimization) & SEM (Search Engine Marketing) campaigns in Google AdWords and Bing/Yahoo.  Served several hundred customers worldwide in various industries.  Certified Google Partner & Bing Partner since many years.

SEO – Search Engine Optimization Objectives:  Long-term rankings in natural/organic positions in Organic / Natural Google with relevant keywords. Rankings  Professional business presences in My Business. SEM – Search Engine Marketing Objectives:  Strategic positioning in Google AdWords & Bing Ads Google Ad through ads by user-targeting and specific keywords. Campaigns  Immediate results and transparent tracking (conversions).

Case Study in Practice - Real Estate Luxury Real Estate - Hammer Draff / CHRISTIE'S Real Estate

Case Study in Practice - Real Estate Luxury Real Estate - Hammer Draff / CHRISTIE'S Real Estate

Case Study in Practice - Business Services Business Office - Talaria Business Center

WHY DOING BUSINESS WITH MONACO  Extremely multi-cultural / multi-national (no need for perfect French).  Common thrive for long-term business relationships.  Creates moments of interest and the „wow“ effect of having clients or business partners from Monaco.  Ideal geo-location in Europe for combing business with leisure.  I believe that the investment in sustainability and infrastructure will pay off.  Rich pool of business opportunities in unique high-end industries.

WHY DOING BUSINESS WITH AUSTRIA  Austria's SMEs are the back-bone of the economy.  Highly entrepreneurial spirit and flexible to adapt to market changes.  Impressive number of innovative companies („Hidden Champions“) with a high percentage of exports.  Trustworthy and looking for Win-Win solutions when doing business.  Austria is the fourth richest country in the EU with a great infrastructure.  Currently a strong political strategy toward more digitalisation and innovation.

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WHAT TO DO NEXT?  Just travel there and stay for a few days.  Get local arena to know in combining business with pleasure on site.  Obtain legal advice from a local professional is highly recommended.  Establish contact with other sources of networking in Monaco.

LOCAL POINTS OF CONTACT Welcome Office – state run for business administration MEB – local chamber of commerce IMSEE – regional statistical sources (demographics, etc.) MonacoTech – Start-up Program FEDEM – employers federation by business sector JCEM – young chamber of commerce CREM – social gatherings for residents Networking : Rotary, Round Table, Kiwanis, Internations, etc. National Associations: Club Allemand, Österr. Stammtisch, etc.

WHAT TO DO NEXT?  Just travel there and stay for a few days.  Get local arena to know in combining business with pleasure on site.  Obtain legal advice from a local professional is highly recommended.  Establish contact with other sources of networking in Monaco.  Meet up with the local Chamber of Commerce (MEB) to obtain additional information about specific industry sectors or how best to find local partners.  Most of all enjoy doing business with Monaco companies – there are lots of opportunities out there.

THANK YOU CHRISTOPHER BENNIER