P R A C T I C E CHRISTOPHER BENNIER Agenda Background About - - PowerPoint PPT Presentation

CHRISTOPHER BENNIER

B 2 B S U C C E S S I N P R A C T I C E

Background About Global Site Position Practical Examples - Case Studies Tips in practice

Agenda

B a c k g r o u n d

• Business studies in London, UK (BSBA).
• MBA at International University of Monaco.
• Marketing Director at a multi-national corporation in Monaco, operating in

the financial service industry for credit scoring and business data analytics.

• Established own company in 2000 as pioneer in the field of online

Marketing and digitalisation / Certified Google Partners.

• Active participation at Chamber of Commerce (CDE/MEB) and former

Vice-President of SYCOM at the Employers Federation in Monaco.

• Personally lived for 20 years in Monaco.
• Member of customer advisory board for Wien Energie & DAS Rechtsschutz.

About Global Site Position

• Since 19 years we help businesses succeed online through digitalization

and by better rankings in regional and international search engines.

• SEO (Search Engine Optimization) & SEM (Search Engine Marketing)

campaigns in Google AdWords and Bing/Yahoo.

• Served several hundred customers worldwide in various industries.
• Certified Google Partner & Bing Partner since many years.

SEO – Search Engine Optimization SEM – Search Engine Marketing

Objectives:

• Long-term rankings in natural/organic positions in

Google with relevant keywords.

• Professional business presences in My Business.

Objectives:

• Strategic positioning in Google AdWords & Bing Ads

through ads by user-targeting and specific keywords.

• Immediate results and transparent tracking

(conversions).

Organic / Natural Rankings Google Ad Campaigns

Case Study in Practice - Real Estate

Luxury Real Estate - Hammer Draff / CHRISTIE'S Real Estate

Luxury Real Estate - Hammer Draff / CHRISTIE'S Real Estate

Case Study in Practice - Real Estate

Case Study in Practice - Business Services

Business Office - Talaria Business Center

WHY DOING BUSINESS WITH MONACO

• Extremely multi-cultural / multi-national (no need for perfect French).
• Common thrive for long-term business relationships.
• Creates moments of interest and the „wow“ effect of having clients or

business partners from Monaco.

• Ideal geo-location in Europe for combing business with leisure.
• I believe that the investment in sustainability and infrastructure will pay off.
• Rich pool of business opportunities in unique high-end industries.

• Austria's SMEs are the back-bone of the economy.
• Highly entrepreneurial spirit and flexible to adapt to market changes.
• Impressive number of innovative companies („Hidden Champions“) with

a high percentage of exports.

• Trustworthy and looking for Win-Win solutions when doing business.
• Austria is the fourth richest country in the EU with a great infrastructure.
• Currently a strong political strategy toward more digitalisation and innovation.

WHY DOING BUSINESS WITH AUSTRIA

M O N A C O

• dernization

pen Market eig ighborhood ccredidation li limate Protection bje jectives

WHAT TO DO NEXT?

• Just travel there and stay for a few days.
• Get local arena to know in combining business with pleasure on site.
• Obtain legal advice from a local professional is highly recommended.
• Establish contact with other sources of networking in Monaco.

LOCAL POINTS OF CONTACT

Welcome Office – state run for business administration MEB – local chamber of commerce IMSEE – regional statistical sources (demographics, etc.) MonacoTech – Start-up Program FEDEM – employers federation by business sector JCEM – young chamber of commerce CREM – social gatherings for residents Networking: Rotary, Round Table, Kiwanis, Internations, etc. National Associations: Club Allemand, Österr. Stammtisch, etc.

WHAT TO DO NEXT?

• Just travel there and stay for a few days.
• Get local arena to know in combining business with pleasure on site.
• Obtain legal advice from a local professional is highly recommended.
• Establish contact with other sources of networking in Monaco.
• Meet up with the local Chamber of Commerce (MEB) to obtain additional

information about specific industry sectors or how best to find local partners.

• Most of all enjoy doing business with Monaco companies – there are lots of
• pportunities out there.

CHRISTOPHER BENNIER

THANK YOU