Withington Vital and Viable Workshop Quick Findings Analysis of - - PowerPoint PPT Presentation

Withington Vital and Viable Workshop

Quick Findings

Analysis of individual reponses

• Over 40 workshop participants were asked to individually identify

factors they believed affected the attractiveness of Withington

• Collectively, the group identified 195 factors
• The factors reflect both perceived strengths and weaknesses of the

district centre

• These have been grouped into the IPM’s 25 Factors – and so far we

have simply counted the frequency each factor was mentioned

2 4 6 8 10 12 14 16 18 20

Negative perceptions of Withington

2 4 6 8 10 12

Positive perceptions of Withington

Withington: summary of key strengths/weaknesses

Key strengths Key weaknesses Liveability Appearance Entertainment/Leisure Experience Diversity Walkability Accessibility Diversity Attractiveness Accessibility

Collective responses

• Participants worked in groups to identify common or shared concerns
• Each group was asked to consider what contributes to Withington’s

appeal

• Each groups was asked to prioritise what they thought were the most

pressing issues affecting the vitality and viability of Withington

Withington: qualities identified by groups

Priorities Evidence Diverse community Older people, student, middle-low income families Good night life Community civic buildings, services Good independent

• ffer

Retailers, bars, pop-ups

Withington: priorities identified by groups

Priorities Evidence Appearance Unclean, shop front shutters, environment, attractiveness, poor general appearance Experience Traffic noise and pollution Recreational space Lack of public space to congregate Diversity Not enough worth staying for Walkability Pavements Accessibility Older/disabled people

REBRANDING REPOSITIONING RESTRUCTURING REINVENTING

REBRANDING RESTRUCTURING REINVENTING

realigning a centre’s function based on an understanding of its market position

REBRANDING

realigning a centre’s function based on an understanding of its market position

RESTRUCTURING

changing perceptions and image for a centre

using branding and public relations to engage more effectively with a centre’s catchment realigning a centre’s function based on an understanding of its market position

RESTRUCTURING

changing perceptions and image for a centre

using branding and public relations to engage more effectively with a centre’s catchment realigning a centre’s function based on an understanding of its market position changing the physical and governance characteristics of a centre changing perceptions and image for a centre

Repositioning

Withington

Increasing co-ordination of key local stakeholders – protect existing offer Take advantage of the extended activity hours e.g. co-ordinate local traders to collectively change trading times Improve the general experience (appearance, traffic) Reposition Withington – to enhance appeal to existing non-student local catchment within walking distance Track the effectiveness of interventions against the footfall data (volume, distribution of activity)

Reinventing

Withington

Basic improvements to appearance Strengthen the attractiveness of the Village – attracting additional key anchors Increasing the prominence of the existing evening economy offer Potential to extend dwell time in the early evening: using footfall data to track interventions

Rebranding

Withington

Low cost social media campaign to communicate the evening offer to local audiences Christies is a key anchor, opportunities to communicate the Village offer to visitors, employees etc. Communicate the value of Christies to local traders

Restructuring

Withington

Enhance the capacity of existing local partnerships/networks Share footfall data and analysis e.g. extended activity hours to encourage new users/investment in vacant units Longer term: physical regeneration to improve appearance, densification, and public space for events e.g. space in front of library, Copson St as a shared space, physical improvements to car park, walking routes within and into the centre, traffic calming

Withington Village Partnership Withington Village Partnership Withington Village Partnership Withington Village Partnership

Southway Housing Association Manchester City Council The Christie Hospital Withington Baths Withington Civic society

Withington Village Partnership

Southway Housing Association Manchester City Council The Christie Hospital Withington Baths Withington Civic society

Withington Village Partnership

Wilderness Records A Curious Collection The Lock Inn Solomons Burton Road Brewery Other independents …

We Are Withington

Southway Housing Association Manchester City Council The Christie Hospital Withington Baths Withington Civic society

Withington Village Partnership

Wilderness Records A Curious Collection The Lock Inn Solomons Burton Road Brewery Other independents …

We Are Withington

Withington by Night Withington by Night Withington by Night Withington by Night -

• impact

impact impact impact

6.5% increase in footfall! 6.5% increase in footfall! 6.5% increase in footfall! 6.5% increase in footfall!

Compared to the same Friday in 2018

30.2 increase in footfall! 30.2 increase in footfall! 30.2 increase in footfall! 30.2 increase in footfall!

Compared to the average of the previous 52 consecutive Fridays

25-30% increase in takings for a normal Friday Intended to stay

• pen

until 8pm but closed at 11pm Record takings for a Friday Sold out a weekend supply of ale in one night Charity shops reporting best ever

• pening

Regional media interest

wider policy implications

Build local collaboration and their capacity to effect change Enhance existing local collaborations facilitated/co-ordinated by Neighbourhood Teams Establish sub-groups to take responsibility for specific themes/interventions Share data Build on existing strengths: independent traders, distinctive offer to other nearby district centres Improve appearance, branding, build community ownership or collective responsibility for the centre