VITAL SIGNS BRC RAM - Vital Signs Random selection, National - - PowerPoint PPT Presentation

The BRC brings you a

BRAND NEW Radio Audience

Measurement System

BRC RAM: Jan – Jun 2016

BRC RAM -

VITAL SIGNS

BRC RAM - Vital Signs

National sample

13,436k

Random selection, household flooding

36,447k

Households Individuals Universe: Population age 15+

38,3 million

5

Q1&Q2 sample size

Consistent area split (sample frame)

BRC RAM - Vital Signs

60%

Small Urban Rural

20% 20%

Rolling sample Stations with a small base size will be able to roll sample for 6 months or 12 months Metro Stations included

39 297

Commercial and PBS stations Weighting efficiency

85%

Community stations

6

We are here

n=7500

Q4 (Oct – Dec) 21 year old

adult 22 Dec n=30,000

BRC RAM - Milestone Chart

n=7500

Q3 (Jul – Sep) 14 year old

adolescent

n=7500

Q1 (Jan – Mar) 4 days old

new born

n=7500

Q2 (Apr – Jun) 7 year old

child 7 Jan

7

SAMPLING, WEIGHTING AND THE GIRL IN THE

PINK DRESS

BRC RAM sample closely reflects the South African population

Black 56%

Coloured 17% Indian / Asian 7% White 21%

Sources: SAARF RAM Jul-Dec’15 (unweighted) (n=31,700); BRC RAM Jan-Jun ’16 (unweighted) (n=36,447); IHS Population estimates June 2015

Black 78%

Coloured 9% Indian / Asian 3% White 10%

SAARF RAMS SA Population (IHS) BRC RAM

Black 76%

Coloured 12% Indian / Asian 4% White 8%

(Unweighted) (Unweighted)

9

… and therefore requires less weighting

76% 82% 81% 83% 83% 31% 95% 99% 44% 92% 79% 86% 86% 85% 78% 34% 88% 97% 52% 89% 56% 50% 56% 59% 62% 19% 75% 86% 39% 80% 78% 85% 86% 85% 78% 34% 89% 96% 49% 87% SAARF RAMS BRC RAM

Black sample

Ranked by differences in SAARF sample Sources: BRC RAM Jan-Jun ’16 (n=27,793); SAARF RAM Jul’15-Dec’15 (n=17,317)

• Weighted

Unweighted GP MP LP NW NC WC EC FS KZN

10

8% 14% 2% 3% 5% 11% 1% 5% 6% 14% 9% 9% 5% 9% 4% 15% 1% 5% 9% 15% 21% 36% 20% 23% 17% 24% 12% 16% 16% 21% 10% 11% 5% 8% 6% 15% 3% 8% 10% 17%

Ranked by differences in SAARF sample Sources: BRC RAM Jan-Jun ’16 (n=2,924); SAARF RAM Jul’15-Dec’15 (n=6,739)

GP MP LP NW NC WC EC FS KZN

11

White sample

• Weighted

Unweighted SAARF RAMS BRC RAM

50% 12% 22% 50%

… more representative sample provides a different spread across the LSM spectrum

LSM 1-4 LSM 5-7 LSM 8-10

BRC RAM SAARF RAMS

66% 10%

Sources: SAARF RAM Jul-Dec’15 (unweighted) (n=31,700); BRC RAM Jan-Jun ’16 (unweighted) (n=36,447)

40%

12

1 Girl likes Pink WEIGHT DATA Results 20 girls like pink So…… All girls like Pink

As a skewed sample can distort the

• utcome

7 boys likes Blue 3 boys like green WEIGHT DATA Results 12 boys like blue 8 boys like green So….. 60% of boys like blue

13

Weighting is not a ‘corrective’ factor, it is a ‘sample balancing’ factor

BRC RAM has better efficiencies, better

coverage and is picking up more realistic audiences, reflective of the SA population

14

10 FINGERS

AND 10 TOES

Checks, Back Checks and Validations

All diaries re-checked

Tightened sticker

application Pilots (Day-After-

Recall, sticker application, Hi-Note)

Sample to

continuously build Reviewed &

tightened editing rules

Checked

weighting Main vs flooded

analysis

Deep-dives &

validations

16

KEY SOUNDBITES

Radio reaches most South Africans …

72 28 71 29 75 25 91 11 Total Mon-Fri Sat Sun

91% weekly reach = 34,9 million listeners listening anytime

in the week

75% daily reach (Mon-Fri) = 28,5 million listeners on an average

weekday

Source: BRC RAM Jan-Jun ’16 (n=36,447)

18

GP MP LP NW NC WC EC FS KZN

… everywhere!

90% =

9,0m

88% =

4,0m

96% =

6,9m

91% =

3,3m

87% =

2,6m

95% =

4,4m

82% =

680k

89% =

2,3m

90% =

1,8m

Source: BRC RAM Jan-Jun ’16 (n=36,447)

19

3h36 4h06 4h06 4h12 4h12 4h24 4h30 4h48 5h06

Longer listening per day

3h48 4h18 4h36 W C I B 2h48 3h30 3h54 4h18

English Afrikaans Sepedi IsiZulu Setswana Tsonga IsiXhosa Sesotho Tshivenda Siswati IsiNdebele

3h12 3h54 4h00 4h06 4h18 4h30 4h36 4h36 4h36 4h54 5h18

Source: BRC RAM Jan-Jun ’16 (n=36,447)

Total:

04h12

I W C B

%

GP MP LP NW NC WC EC FS KZN

20

Heavier listening per week

SAARF RAMS Heavy Medium Light

(0.25-10 hours pw) (10.25-20 hours pw) (>20 hours pw)

43%

30%

27%

54%

25%

21%

BRC RAM

Source: BRC RAM Jan-Jun ’16, Radio listeners (n=33,339)

21

Loyal listeners

57 59 61 61 63 69 70 72 74 59 66 66 59 62 63 66

English Sepedi IsiXhosa Setswana Afrikaans Tshivenda Xitsonga IsiZulu Sesotho Siswati IsiNdebele

59 59 60 61 63 63 64 66 66 69 72

Total:

63%

listen to only one station

Source: BRC RAM Jan-Jun ’16, Filter: radio listeners (n=33,339)

% % % %

GP MP LP NW NC WC EC FS KZN

W C I B

22

DEVICE listening brings a new dynamic, capturing HOW people listen 76%

listen on a radio

2%

listen on a computer/ tablet

8%

listen on a television

Source: BRC RAM Jan-Jun’16 (n=36,447)

38%

listen on a cell phone

26%

listen on a vehicle radio

24

87%

listen at home

33%

listen in a vehicle

11%

listen at work/Uni

6%

Listen at Restaurant / Shopping centre/ Airport

Source: BRC RAM Jan-Jun’16 (n=36,447)

LOCATION listening adds another new dynamic, capturing WHERE

people listen

25

Sample Frame Cross device / Cross location Heavy / Loyal listeners

The transformation of a Radio Audience Measurement System …

WHY is it different and WHAT has changed?

26

BRC RAM – in a SOUNDBITE

Validations on the data have been extensive and support the new BRC RAM data Dynamic capture

• f listening

across device & location Less light listening which result in lower weekly cumes This is driven by heavy, loyal listeners, listening to stations for longer periods of time The instrument has created a paradigm shift, making Radio relevant throughout the day Less reliance on weighting as a corrective factor as the sample is a good representation of the SA population

3 2 1 4 5 6

27

10 20 30 40 50 Mon-Fri Sat-Sun

The curve we were used to…

Radio listening by ¼ hour - National Ave ¼ hour (Mon – Fri; Sat – Sun)

%

SAARF RAM

Source: SAARF RAM Jul-Dec’15 (unweighted) (n=31,700)

29

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun

A brand new curve (Longer, Heavier and Loyal)

Radio listening by ¼ hour - National Ave ¼ hour (Mon – Fri; Sat – Sun)

%

Source: BRC RAM Jan-Jun ’16 (n=36,447)

30

17 13 8 6 5 5 3 3 2 2 Ukhozi FM Umhlobo Wenene FM Lesedi FM Thobela FM Motsweding FM Metro FM RSG Ikwekwezi FM Munghana Lonene FM Ligwalagwala FM %

Share of Listening

(% of 61.3b listening minutes a week)

21 15 12 10 8 8 4 4 4 4 Ukhozi FM Umhlobo Wenene FM Metro FM Lesedi FM Thobela FM Motsweding FM RSG Gagasi FM Ikwekwezi FM Jacaranda FM %

Share of Audience

(% of 34.9m listeners who listen in a week)

National – Share of audience &

Share of listening

Source: BRC RAM Jan’16-Jun’16 (Radio listeners: n=33,339)

31

GP MP LP NW NC WC

EC

FS KZN

Eastern Cape

32

Eastern Cape

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun Mon-Fri Sat-Sun

%

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM Jan-Jun’16 (Eastern Cape: n=4,348) 79 43 23 8 2

Device

93 29 10 8

Location Eastern Cape National 78 22 75 25 81 19 95 5 Listening

• Avg. per day

4h48

Total Mon-Fri Sat Sun 33

65 6 4 3 3 3 3 2 2 1 Umhlobo Wenene Algoa FM Ukhozi FM Metro FM Lesedi FM RSG EC Unitra EC Forte FM EC Vukani EC Inkonjane % 52 7 6 5 4 3 3 2 2 2 Umhlobo Wenene Algoa FM Metro FM Ukhozi FM EC Unitra EC Vukani EC Forte FM RSG EC Alfred Nzo trufm %

Share of Audience

(% of 4.4m listeners who listen in a week)

Eastern Cape – Share of audience & Share

• f listening

Share of Listening

(% of 8.8b listening minutes a week)

Source: BRC RAM Jan’16-Jun’16 (Eastern Cape Radio Listeners: n=4,139)

34

GP MP LP NW NC WC EC

FS

KZN

Free State

35

Free State

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun Mon-Fri Sat-Sun

%

Free State National

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM Jan-Jun’16 (Free State: n=1,607) 76 38 23 9 3

Device

87 29 8 7

Location 72 22 67 33 73 27 90 10 Listening

• Avg. per day

5h06

Total Mon-Fri Sat Sun 36

67 5 4 4 3 3 3 2 2 1 Lesedi FM RSG OFM Metro FM FS QwaQwa Umhlobo Wenene Motsweding FM 5FM FS Mosupatsela FS Motheo FM % 58 7 6 5 5 4 3 3 2 2 Lesedi FM Metro FM OFM FS QwaQwa RSG FS Motheo FM Motsweding FM 5FM Umhlobo Wenene FS Mosupatsela %

Share of Audience

(% of 1.8m listeners who listen in a week)

Free State – Share of audience & Share of listening

Share of Listening

(% of 3.8b listening minutes a week)

Source: BRC RAM Jan’16-Jun’16 (Free State Radio Listeners : n=1,447)

37

GP

MP LP NW NC WC EC FS KZN

Gauteng

38

Gauteng

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun Mon-Fri Sat-Sun

%

Gauteng National

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM Jan-Jun’16 (Gauteng: n=12,199) 73 35 33 8 3

Device

83 41 14 5

Location 70 30 68 32 72 28 90 10 Listening

• Avg. per day

3h36

Total Mon-Fri Sat Sun 39

13 12 12 6 6 5 4 4 4 3 Ukhozi FM Metro FM Lesedi FM Thobela FM Motsweding FM 947 Jacaranda FM Ikwekwezi FM Kaya FM 95.9 Umhlobo Wenene FM % 15 11 11 6 6 6 5 5 4 4 Metro FM Lesedi FM Ukhozi FM 947 Motsweding FM Kaya FM 95.9 Thobela FM Jacaranda FM YFM 99.2 702 %

Share of Audience

(% of 9.0m listeners who listen in a week)

Gauteng – Share of audience & Share of listening

Share of Listening

(% of 13.7b listening minutes a week)

Source: BRC RAM Jan’16-Jun’16 (Gauteng Radio Listeners : n=11,032)

40

GP MP LP NW NC WC EC FS

KZN

KwaZulu-Natal

41

KZN

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun Mon-Fri Sat-Sun

%

KwaZulu-Natal National

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM Jan-Jun’16 (KwaZulu-Natal: n=6,069) 87 38 25 6 2

Device

93 33 10 7

Location 75 25 77 23 79 21 96 4 Listening

• Avg. per day

4h06

Total Mon-Fri Sat Sun 42

67 10 7 3 2 1 1 1 1 1 Ukhozi FM Gagasi FM East Coast Radio Metro FM Lotus FM KN Imbokodo KN Izwi LoMzansi KN Divine Touch Umhlobo Wenene KN Hindvani % 55 15 10 6 2 1 1 1 1 1 Ukhozi FM Gagasi FM East Coast Radio Metro FM Lotus FM Umhlobo Wenene 5FM KN Imbokodo KN Izwi LoMzansi Vuma %

Share of Audience

(% of 6.9m listeners who listen in a week)

KZN – Share of audience & Share of listening

Share of Listening

(% of 11.8b listening minutes a week)

Source: BRC RAM Jan’16-Jun’16 (KwaZulu-Natal Radio Listeners : n=5,833)

43

GP MP

LP

NW NC WC EC FS KZN

Limpopo

44

Limpopo

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun Mon-Fri Sat-Sun

%

Limpopo National

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM Jan-Jun’16 (Limpopo: n=2,290) 69 52 18 12 2

Device

89 25 7 5

Location 71 29 74 26 75 25 91 9 Listening

• Avg. per day

4h24

Total Mon-Fri Sat Sun 45

41 18 12 4 3 2 2 2 2 1 Thobela FM Phalaphala FM Munghana Lonene Capricorn FM Ikwekwezi FM Motsweding FM Jacaranda FM LP Giyani Metro FM LP Mala FM 101 % 35 13 9 9 4 3 3 3 3 2 Thobela FM Phalaphala FM Capricorn FM Munghana Lonene Metro FM Jacaranda FM Motsweding FM Ikwekwezi FM LP Sekgosese LP Mala FM 101 %

Share of Audience

(% of 3.3m listeners who listen in a week)

Limpopo – Share of audience & Share of listening

Share of Listening

(% of 6.1b listening minutes a week)

Source: BRC RAM Jan’16-Jun’16 (Limpopo Radio Listeners : n=2,082)

46

GP

MP

LP NW NC WC EC FS KZN

Mpumalanga

47

Mpumalanga

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun Mon-Fri Sat-Sun

%

Mpumalanga National

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM Jan-Jun’16 (Mpumalanga: n=2,100)

71 29 68 32 73 27 87 13 Listening

• Avg. per day

4h30

Total Mon-Fri Sat Sun

71 35 27 13 2

Device

84 34 10 5

Location

48

26 24 10 6 6 5 4 2 2 2 Ligwalagwala FM Ikwekwezi FM Ukhozi FM Thobela FM Munghana Lonene Jacaranda FM Metro FM Motsweding FM MP Nkomazi FM RSG % 22 19 11 8 8 7 5 3 2 2 Ligwalagwala FM Ikwekwezi FM Ukhozi FM Metro FM Jacaranda FM Thobela FM Munghana Lonene MP Emalahleni MP Nkomazi Motsweding %

Share of Audience

(% of 2.6m listeners who listen in a week)

Mpumalanga – Share of audience & Share

• f listening

Share of Listening

(% of 4.9b listening minutes a week)

Source: BRC RAM Jan’16-Jun’16 (Mpumalanga Radio Listeners : n=1,844)

49

GP MP LP

NW

NC WC EC FS KZN

North West

50

North West

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun Mon-Fri Sat-Sun

%

North West National

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM Jan-Jun’16 (North West: n=1,607) 77 33 19 6 2

Device

87 27 6 4

Location 71 29 68 32 70 30 89 10 Listening

• Avg. per day

4h12

Total Mon-Fri Sat Sun 51

43 14 5 4 4 4 3 3 2 2 Motsweding FM Lesedi FM NW Mahikeng NW Mmabatho North West FM NW Star FM Jacaranda FM RSG Metro FM Thobela FM % 42 12 6 6 5 4 3 3 2 2 Motsweding FM Lesedi FM North West FM NW Mahikeng Jacaranda FM NW Star FM NW Mmabatho Metro FM Thobela FM NW Modiri FM %

Share of Audience

(% of 2.3m listeners who listen in a week)

North West – Share of audience & Share

• f listening

Share of Listening

(% of 4.1b listening minutes a week)

Source: BRC RAM Jan’16-Jun’16 (North West Radio Listeners : n=1,421)

52

GP MP LP NW

NC

WC EC FS KZN

Northern Cape

53

Northern Cape

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun Mon-Fri Sat-Sun

%

Northern Cape National

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM Jan-Jun’16 (Northern Cape: n=640) 65 42 29 19 5

Device

78 33 10 8

Location 67 33 59 41 64 36 82 18 Listening

• Avg. per day

4h12

Total Mon-Fri Sat Sun 54

29 21 10 7 7 5 3 2 2 1 Motsweding FM RSG Umhlobo Wenene NC Radio NFM OFM NC Kurara FM Lesedi FM KFM Metro FM 5FM % 26 23 11 10 6 6 4 4 4 2 Motsweding FM RSG OFM Umhlobo Wenene NC Kurara FM NC Radio NFM Lesedi FM KFM Metro FM 5FM %

Share of Audience

(% of 0.7m listeners who listen in a week)

Northern Cape – Share of audience & Share of listening

Share of Listening

(% of 1.2b listening minutes a week)

Source: BRC RAM Jan’16-Jun’16 (Northern Cape Radio Listeners : n=536)

55

GP MP LP NW NC

WC

EC FS KZN

Western Cape

56

Western Cape

10 20 30 40 50

00:00-00:15 00:30-00:45 01:00-01:15 01:30-01:45 02:00-02:15 02:30-02:45 03:00-03:15 03:30-03:45 04:00-04:15 04:30-04:45 05:00-05:15 05:30-05:45 06:00-06:15 06:30-06:45 07:00-07:15 07:30-07:45 08:00-08:15 08:30-08:45 09:00-09:15 09:30-09:45 10:00-10:15 10:30-10:45 11:00-11:15 11:30-11:45 12:00-12:15 12:30-12:45 13:00-13:15 13:30-13:45 14:00-14:15 14:30-14:45 15:00-15:15 15:30-15:45 16:00-16:15 16:30-16:45 17:00-17:15 17:30-17:45 18:00-18:15 18:30-18:45 19:00-19:15 19:30-19:45 20:00-20:15 20:30-20:45 21:00-21:15 21:30-21:45 22:00-22:15 22:30-22:45 23:00-23:15 23:30-23:45

Mon-Fri Sat-Sun Mon-Fri Sat-Sun

%

Western Cape National

Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun) Source: BRC RAM Jan-Jun’16 (Western Cape: n=5,587) 74 28 28 7 2

Device

81 34 15 7

Location 67 33 68 32 74 26 88 12 Listening

• Avg. per day

4h06

Total Mon-Fri Sat Sun 57

24 13 11 9 8 3 3 3 2 2 Umhlobo Wenene Heart FM RSG KFM Good Hope FM WC Tygerberg WC Zibonele Metro FM WC Voice of the Cape Smile 90.4FM % 18 13 10 10 9 5 4 4 2 2 Umhlobo Wenene Heart FM KFM Good Hope FM RSG Metro FM WC Tygerberg WC Zibonele WC Valley FM Smile 90.4FM %

Share of Audience

(% of 4.0m listeners who listen in a week)

Western Cape – Share of audience & Share of listening

Share of Listening

(% of 6.9b listening minutes a week)

Source: BRC RAM Jan’16-Jun’16 (Western Cape Radio Listeners : n=5,005)

58

RADIO IS PERSONAL, IT’S INTIMATE AND IT’S IMMEDIATE

61 54 53 26 53 48 50 53 29 38

Key new measures by station

Commercial and PBS

Exclusive listeners (%) Average hours per day

• Avg. daily cume

(Mon-Sun) (‘000s)

One week

cume (000’s) Source: BRC RAM Jan-Jun’16 (National: n=36,447)

Ukhozi FM 5,406 7,294 3h30 Umhlobo Wenene FM 3,964 5,171 3h48 Lesedi FM 2,433 3,429 3h30 Metro FM 2,273 4,159 1h48 Thobela FM 1,997 2,860 3h06 Motsweding FM 1,754 2,668 2h54 RSG 1,014 1,424 3h24 Ikwekwezi FM 913 1,335 3h30 Gagasi FM 798 1,366 2h00 Jacaranda FM 777 1,329 2h00

53 53 46 56 40 44 24 19 40 24

Exclusive listeners (%) Average hours per day

• Avg. daily cume

(Mon-Sun) (‘000s)

One week

cume (000’s) Source: BRC RAM Jan-Jun’16 (National: n=36,447)

Munghana Lonene FM 702 1016 3h24 Ligwalagwala FM 673 917 3h30 East Coast Radio 644 987 2h00 Phalaphala FM 594 841 3h42 947 585 927 1h54 Heart 104.9 FM 577 838 2h42 5FM 496 862 1h36 Kaya FM 95.9 462 841 1h42 KFM 449 681 2h12 Good Hope FM 406 658 2h00

Key new measures by station

Commercial and PBS

36 22 22 14 11 42 56 22 39 14

Exclusive listeners (%) Average hours per day

• Avg. daily cume

(Mon-Sun) (‘000s)

One week

cume (000’s) Source: BRC RAM Jan-Jun’16 (National: n=36,447)

Algoa FM (Radio Algoa) 379 576 2h36 YFM 99.2 362 666 1h30 702 323 547 1h42 Radio 2000 238 477 1h42 Capricorn FM 220 549 1h18 Lotus FM 182 276 2h06 OFM 172 291 2h30 North West FM 116 203 1h54 Smile 90.4FM 98 146 2h30 SAfm 95 176 1h54

Key new measures by station

Commercial and PBS

3 16 35 13 17

Exclusive listeners (%) Average hours per day

• Avg. daily cume

(Mon-Sun) (‘000s)

One week

cume (000’s) Source: BRC RAM Jan-Jun’16 (National: n=36,447)

trufm 79 145 1h42 Power 98.7 57 99 2h24 CapeTalk 50 77 2h00 Vuma 103 FM 40 79 1h42 Classic FM 102.7 39 71 1h12

Key new measures by station

Commercial and PBS

20 3 34 24 14 1 51 6 30 57

Exclusive listeners (%) Average hours per day

• Avg. daily cume

(Mon-Sun) (‘000s)

One week

cume (000’s) Source: BRC RAM Jan-Jun’16 (National: n=36,447)

Jozi FM 262 456 2h06 Unitra Community Radio (UCR-FM) 164 283 1h54 Radio Tygerberg 104 FM 143 236 2h12 Mafikeng FM 96.7 131 193 2h42 Radio Zibonele 127 228 2h18 Vukani Community Radio 115 220 1h30 Voice of Tembisa FM 102 142 3h18 Forte FM 102 186 2h12 Thetha FM 100.6 95 177 2h12 Moretele Community Radio 106.6 FM 91 155 2h36

Key new measures by station

Community

13 34 22 51 32 20 25 24 17 34

Exclusive listeners (%) Average hours per day

• Avg. daily cume

(Mon-Sun) (‘000s)

One week

cume (000’s) Source: BRC RAM Jan-Jun’16 (National: n=36,447)

Kasie FM 97.1 88 151 1h54 Voice of the Cape 87 122 3h12 Alfred Nzo 68 136 1h48 Bok Radio 98.9FM 68 96 2h12 CCFM 107.5 68 112 2h18 Imbokodo 96.8FM 62 102 2h54 Radio Pulpit /Kansel 61 97 1h42 Soshanguve Community 61 110 2h18 Izwi LoMzansi 98.0 FM 57 93 2h18 Hindvani 43 65 2h36

Key new measures by station

Community

15 17 20 17 3

Exclusive listeners (%) Average hours per day

• Avg. daily cume

(Mon-Sun) (‘000s)

One week

cume (000’s) Source: BRC RAM Jan-Jun’16 (National: n=36,447)

Mams FM 42 71 2h06 Motheo FM 41 89 1h30 Radio 786 41 66 2h06 Bayfm 107.9 38 65 1h42 Mdantsane FM 30 62 1h18

Key new measures by station

Community

BRAND NEW TO RADIO AUDIENCE MEASUREMENT

20 21 18 29 17 20 32 18 20 48 7 8 8 11 10 8 8 11 4 5

Station listening by DEVICE

Commercial and PBS

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun)

2 2 2 3 2 2 2 2 1 3 88 81 84 73 75 82 83 78 83 71 Ukhozi FM Umhlobo Wenene FM (UWFM) Lesedi FM Metro FM Thobela FM Motsweding FM RSG Ikwekwezi FM Gagasi FM Jacaranda FM 40 46 38 42 49 36 18 41 43 23

TV Radio Vehicle radio Cell phone Computer 69

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun)

Station listening by DEVICE

Commercial and PBS 79 80 76 73 63 85 66 72 71 81 Munghana Lonene FM Ligwalagwala FM East Coast Radio Phalaphala FM 947 Heart 104.9 FM 5FM Kaya FM 95.9 KFM Good Hope FM 10 14 8 12 6 4 10 9 9 8 45 44 29 56 21 25 36 42 27 32 17 24 42 16 60 31 43 33 39 29 1 2 2 1 2 1 3 4 2 4

70 TV Radio Vehicle radio Cell phone Computer

10 10 7 8 11 6 9 3 5 7

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun)

Station listening by DEVICE

Commercial and PBS 2 4 3 3 2 2 6 3 1 75 58 64 65 58 84 79 78 68 70 Algoa FM YFM 99.2 702 Radio 2000 Capricorn FM Lotus FM OFM North West FM Smile 90.4FM SAfm 30 58 17 38 63 14 35 38 18 29 27 26 58 31 21 37 46 23 48 34

70 TV Radio Vehicle radio Cell phone Computer

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun) Commercial and PBS stations with base=>40

Station listening by DEVICE

Commercial and PBS 63 68 78 83 79 trufm Power 98.7 CapeTalk Vuma 103 FM Classic FM 102.7 17 9 6 3 7 48 34 5 44 10 23 33 40 5 44 4 2 2 3

72 TV Radio Vehicle radio Cell phone Computer

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun)

Station listening by DEVICE

Community 83 67 88 75 75 83 75 72 82 82 Jozi FM Unitra (UCR-FM) Radio Tygerberg Mafikeng FM 96.7 Radio Zibonele Vukani Voice of Tembisa FM Forte FM Thetha FM 100.6 Moretele 106.6 FM 11 6 5 5 6 3 6 6 1 4 42 58 18 54 56 41 44 52 35 42 1 4 1 2 3 1 1 1 1 23 28 15 25 16 16 14 11 15 15

73 TV Radio Vehicle radio Cell phone Computer

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun)

Station listening by DEVICE

Community 71 94 75 67 78 76 79 84 84 88 Kasie FM 97.1 Voice of the Cape Alfred Nzo Bok Radio 98.9FM CCFM 107.5 Imbokodo 96.8FM Radio Pulpit/Kansel Soshanguve Izwi LoMzansi 98.0 FM Hindvani 13 1 9 14 2 4 8 1 4 2 45 17 44 17 25 54 13 30 39 9 20 25 11 42 34 13 30 9 12 29 4 2 3 2 5 1

74 TV Radio Vehicle radio Cell phone Computer

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun) Community stations with base>90

Station listening by DEVICE

Community 79 65 94 63 77 Mams FM Motheo FM Radio 786 Bayfm 107.9 Mdantsane FM 4 3 2 16 3 54 58 18 34 57 20 15 15 12 21 1 3 2

75 TV Radio Vehicle radio Cell phone Computer

9 11 8 13 8 8 10 10 8 13

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun)

Station listening by LOCATION

Commercial and PBS 98 98 97 92 98 95 90 96 96 79 Ukhozi FM Umhlobo Wenene FM Lesedi FM Metro FM Thobela FM Motsweding FM RSG Ikwekwezi FM Gagasi FM Jacaranda FM 6 6 4 5 4 4 4 4 5 3 28 27 25 37 24 26 35 24 29 53

Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport 76

9 8 15 8 14 19 15 20 12 19

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun)

Station listening by LOCATION

Commercial and PBS 96 96 87 98 70 89 83 86 80 89 Munghana Lonene FM Ligwalagwala FM East Coast Radio Phalaphala FM 947 Heart 104.9 FM 5FM Kaya FM 95.9 KFM Good Hope FM 6 6 5 5 2 10 6 6 6 12 28 35 47 24 67 37 50 42 44 35

77 Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport

19 13 11 13 5 9 12 8 14 10

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun)

Station listening by LOCATION

Commercial and PBS 82 85 70 85 92 91 86 95 72 79 Algoa FM YFM 99.2 702 Radio 2000 Capricorn FM Lotus FM OFM North West FM Smile 90.4FM SAfm 6 8 3 4 7 6 11 7 4 4 35 40 63 37 30 37 51 29 50 44

78 Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport

10 22 8 7 5

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun) Commercial and PBS stations with base=>40

Station listening by LOCATION

Commercial and PBS 91 80 81 94 80 trufm Power 98.7 CapeTalk Vuma 103 FM Classic FM 102.7 10 1 4 3 32 43 41 18 49

79 Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport

11 11 9 8 17 9 4 7 7 4

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun)

Station listening by LOCATION

Community 95 95 95 95 97 96 99 95 96 97 Jozi FM Unitra (UCR-FM) Radio Tygerberg Mafikeng FM 96.7 Radio Zibonele Vukani Voice of Tembisa FM Forte FM Thetha FM 100.6 Moretele 106.6 FM 3 15 5 4 4 9 3 4 6 5 31 38 17 45 24 24 19 21 15 18

80 Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport

8 7 3 9 10 14 12 7 16 2

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun)

Station listening by LOCATION

Community 93 99 92 80 84 95 93 93 95 93 Kasie FM 97.1 Voice of the Cape Alfred Nzo Bok Radio 98.9FM CCFM 107.5 Imbokodo 96.8FM Radio Pulpit /Kansel Soshanguve Izwi LoMzansi 98.0 FM Hindvani 5 3 5 9 8 7 5 1 4 2 27 26 20 45 38 21 32 19 16 32

81 Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport

28 10 8 6 16

Source: BRC RAM Jan-Jun’16 (National: n=36,447) Stations ranked on avg. daily audience (Mon-Sun) Community stations with base>90

Station listening by LOCATION

Community 92 94 99 97 84 Mams FM Motheo FM Radio 786 Bayfm 107.9 Mdantsane FM 2 5 7 3 16 33 27 18 17 32

82 Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport