Overview Jeff Jaffe THE WORLD WIDE WEB CONSORTIUM Lead Web to its - - PowerPoint PPT Presentation

Overview Jeff Jaffe

TIM BERNERS-LEE

WEB INVENTOR AND W3C DIRECTOR

• Lead Web to its Full Potential
• 385 Members (85 Full Members)
• Web ecosystem: users, developers, browsers, etc.
• 70 staff in US (MIT), China (Beihang), France

(ERCIM) and Japan (Keio)

THE WORLD WIDE WEB CONSORTIUM

• Focus is to create standards that lead to commercial benefits
• W3C accepts inputs from all and provides outputs to all
• Each organization brings their expertise, perspective
• Work organized into 5 “Domains” Interaction, UbiWeb, Accessibility,

Technology and Society, Information

• 65 Working Groups. Each has engineers from members with staff support
• Liaisons with many organizations such as IETF, GSMA or ISOC. Mechanism

in place if new liaisons needed in the area of payments

• W3C Recommendations under Royalty-Free Patent Policy
• W3C is ISO/JTC-1 PAS Submitter

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HOW DOES W3C WORK?

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2010 2011 2012 2013 Full 62 65 79 79 Affiliate 240 220 230 216 Devel. 32 33 42 51 Startup

• 7

24 CG/BG Groups

• 82

149 CG/BG People

• >1280

>3200 Twitter followers 9K 20K 35K 62K

Participation

• Web pages are more beautiful, interactive and intelligent
• A platform for “apps”
• HTML5, CSS3 are broadly implemented
• Rich multimedia
• Numerous devices
• Tools for social networking (privacy, security, identity)
• The most interoperable platform in the industry

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A platform for innovation, consolidation, and cost efficiencies.

OPEN WEB PLATFORM

A NEW WAVE

TRANSFORMATIONS

• f

Just as the Web has transformed everything… …It will transform everything again

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• The Web has enabled a huge volume of payments (“In 2012, B2C

ecommerce sales grew 21.1% to top $1 trillion for the first time” by eMarketer)

• New ways to monetize services
• Advertising is no longer sufficient
• Newspapers with the freemium model (free + subscribers)
• Games with free start levels; payment for further levels
• Payments on Mobile are increasing
• “Growth of Non-Cash Payments Continues Unabated “(World

Payments Report 2013) The Open Web Platform is the reference standard for cross-device implementation, can it handle payments?

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Web Payments

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Actors & Ecosystem

• A complex set of ecosystems with insufficient standardization.

Consequences include:

• No instant gratification for one off purchases: Each merchant

requires account setup and entry of payment information

• Poor and variable user experience across sites and across payment

systems

• Explosion of the number of payment systems
• Poor security

⇒ High levels of fraud ⇒ High levels of transaction abandonment

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Challenges

• Freedom of choice for users in how users pay
• Consistency across all of the user's devices (same wallet)
• Reduced complexity for merchants Value added services associated

with payments, e.g. loyalty schemes, trackers

• Improved security
• Improved user experience
• Greater transparency for transaction fees for both users and

merchants

• Promise for simplified person to person payments, and for offline

payments.

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Vision for standards

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Vision for standards

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Vision for standards

• Users
• Greater choices for payments
• Greater security
• Greater consistency
• Lower level of trust required to merchants
• Merchants
• Easier to integrate new payment solutions
• Fewer constraints and less risk in payment management
• Lower level of trust required from users
• Payment Service Providers
• Easier innovation
• Easier adoption by users and merchants
• Higher security
• Developers
• Easier seamless integration
• No need to investigate each and every payment service provider

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Benefits

• Building consensus on the best way to solve challenges to provide

seamless experience for all

• Importance of free competition to improve user experience, new

features, ease of transactions across national borders, ...

• An open, level playing field
• Addressing a huge problem step-by-step; prioritize low-hanging

fruit

• Bringing representatives from all stakeholders
• Reduce barriers to growth by standardizing the “minimal” set
• Integrate with payment options (cards, NFC, secure hardware,

cryptocurrencies)

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Requirements for Success

• Have open dialog
• Have technical dialog
• Get to know each other
• Seek consensus

Discussion will fuel agenda setting at W3C

CRITICAL WORKSHOP SUCCESS FACTORS