Overview Jeff Jaffe THE WORLD WIDE WEB CONSORTIUM Lead Web to its - - PowerPoint PPT Presentation

overview jeff jaffe the world wide web consortium
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Overview Jeff Jaffe THE WORLD WIDE WEB CONSORTIUM Lead Web to its - - PowerPoint PPT Presentation

Overview Jeff Jaffe THE WORLD WIDE WEB CONSORTIUM Lead Web to its Full Potential 385 Members (85 Full Members) Web ecosystem: users, developers, browsers, etc. 70 staff in US (MIT), China (Beihang), France (ERCIM) and Japan


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Overview Jeff Jaffe

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TIM BERNERS-LEE

WEB INVENTOR AND W3C DIRECTOR

  • Lead Web to its Full Potential
  • 385 Members (85 Full Members)
  • Web ecosystem: users, developers, browsers, etc.
  • 70 staff in US (MIT), China (Beihang), France

(ERCIM) and Japan (Keio)

THE WORLD WIDE WEB CONSORTIUM

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  • Focus is to create standards that lead to commercial benefits
  • W3C accepts inputs from all and provides outputs to all
  • Each organization brings their expertise, perspective
  • Work organized into 5 “Domains” Interaction, UbiWeb, Accessibility,

Technology and Society, Information

  • 65 Working Groups. Each has engineers from members with staff support
  • Liaisons with many organizations such as IETF, GSMA or ISOC. Mechanism

in place if new liaisons needed in the area of payments

  • W3C Recommendations under Royalty-Free Patent Policy
  • W3C is ISO/JTC-1 PAS Submitter

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HOW DOES W3C WORK?

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2010 2011 2012 2013 Full 62 65 79 79 Affiliate 240 220 230 216 Devel. 32 33 42 51 Startup

  • 7

24 CG/BG Groups

  • 82

149 CG/BG People

  • >1280

>3200 Twitter followers 9K 20K 35K 62K

Participation

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  • Web pages are more beautiful, interactive and intelligent
  • A platform for “apps”
  • HTML5, CSS3 are broadly implemented
  • Rich multimedia
  • Numerous devices
  • Tools for social networking (privacy, security, identity)
  • The most interoperable platform in the industry

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A platform for innovation, consolidation, and cost efficiencies.

OPEN WEB PLATFORM

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A NEW WAVE

TRANSFORMATIONS

  • f

Just as the Web has transformed everything… …It will transform everything again

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  • The Web has enabled a huge volume of payments (“In 2012, B2C

ecommerce sales grew 21.1% to top $1 trillion for the first time” by eMarketer)

  • New ways to monetize services
  • Advertising is no longer sufficient
  • Newspapers with the freemium model (free + subscribers)
  • Games with free start levels; payment for further levels
  • Payments on Mobile are increasing
  • “Growth of Non-Cash Payments Continues Unabated “(World

Payments Report 2013) The Open Web Platform is the reference standard for cross-device implementation, can it handle payments?

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Web Payments

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Actors & Ecosystem

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  • A complex set of ecosystems with insufficient standardization.

Consequences include:

  • No instant gratification for one off purchases: Each merchant

requires account setup and entry of payment information

  • Poor and variable user experience across sites and across payment

systems

  • Explosion of the number of payment systems
  • Poor security

⇒ High levels of fraud ⇒ High levels of transaction abandonment

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Challenges

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  • Freedom of choice for users in how users pay
  • Consistency across all of the user's devices (same wallet)
  • Reduced complexity for merchants Value added services associated

with payments, e.g. loyalty schemes, trackers

  • Improved security
  • Improved user experience
  • Greater transparency for transaction fees for both users and

merchants

  • Promise for simplified person to person payments, and for offline

payments.

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Vision for standards

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Vision for standards

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Vision for standards

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  • Users
  • Greater choices for payments
  • Greater security
  • Greater consistency
  • Lower level of trust required to merchants
  • Merchants
  • Easier to integrate new payment solutions
  • Fewer constraints and less risk in payment management
  • Lower level of trust required from users
  • Payment Service Providers
  • Easier innovation
  • Easier adoption by users and merchants
  • Higher security
  • Developers
  • Easier seamless integration
  • No need to investigate each and every payment service provider

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Benefits

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  • Building consensus on the best way to solve challenges to provide

seamless experience for all

  • Importance of free competition to improve user experience, new

features, ease of transactions across national borders, ...

  • An open, level playing field
  • Addressing a huge problem step-by-step; prioritize low-hanging

fruit

  • Bringing representatives from all stakeholders
  • Reduce barriers to growth by standardizing the “minimal” set
  • Integrate with payment options (cards, NFC, secure hardware,

cryptocurrencies)

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Requirements for Success

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  • Have open dialog
  • Have technical dialog
  • Get to know each other
  • Seek consensus

Discussion will fuel agenda setting at W3C

CRITICAL WORKSHOP SUCCESS FACTORS