OUR BEST DAYS ARE AHEAD OF US April 9, 2013 - PowerPoint PPT Presentation

OUR BEST DAYS ARE AHEAD OF US April 9, 2013 www.arabyouthsurvey.com Algeria Bahrain Egypt Iraq Jordan Kuwait Lebanon Libya Morocco Oman Qatar Saudi Arabia Tunisia UAE Yemen

ASDA’A Burson-Marsteller commissioned Penn Schoen Berland (PSB) to carry out the survey among Arab national youth aged 18-24 in 15 Middle East countries: the six countries of the Gulf Cooperation Council (Saudi Arabia, UAE, Qatar, Bahrain, Qatar and Kuwait), Jordan, Lebanon, Egypt, Iraq, Libya, Tunisia – and, for the first time, Algeria, Morocco and Yemen.

e research was designed to uncover country differences and common trends, looking at concerns and priorities such as: VIEWS OF THE IMPACT OF THE ARAB SPRING ECONOMIC AND SOCIAL CONCERNS ATTITUDES TOWARDS DEMOCRACY VIEWS OF FOREIGN NATIONS PERSONAL AND SOCIAL VALUES MEDIA CONSUMPTION TRENDS SOCIAL MEDIA HABITS

METHODOLOGY

e study was commissioned in December 2012. e interviews took place from 13 Dec 2012 to 14 Jan 2013. Sample details are given below: ORIGINAL COUNTRIES 2008-2010 UAE UAE OMAN OMAN QATAR QATAR BAHRAIN BAHRAIN KSA KSA KUWAIT KUWAIT EGYPT EGYPT JORDAN JORDAN LEBANON LEBANON N=250 N=250 N=150 N=150 N=200 N=200 N=200 N=200 N=250 N=250 N=200 N=200 N=250 N=250 N=200 N=200 N=200 N=200 Dubai Dubai Muscat Muscat Doha Doha Manama Manama Jeddah Jeddah Kuwait Kuwait Cairo Cairo Amman Amman East East 40% 40% 50% 50% 55% 55% 100% 100% 40% 40% City City 50% 50% 50% 50% Beirut Beirut 20% 20% 40% 40% Sharjah Sharjah Batinah Batinah Al Al Riyadh Riyadh Alexandria Alexandria Irbid Irbid 20% 20% 50% 50% Rayyan Rayyan 40% 40% Al Hawalli Al Hawalli 25% 25% 25% 25% West West 45% 45% 30% 30% Beirut Beirut Abu Abu Dammam Dammam Mansoura Mansoura Zarqa Zarqa 40% 40% Dhabi Dhabi 20% 20% Al Ahmadi Al Ahmadi 25% 25% 25% 25% 40% 40% 20% 20% Tripoli Tripoli 20% 20% Al Farwaniya Al Farwaniya 30% 30%

NEW IN NEW IN NEW IN 2011 2012 2013 IRAQ IRAQ TUNISIA TUNISIA LIBYA LIBYA ALGERIA ALGERIA MOROCCO MOROCCO YEMEN YEMEN N=200 N=200 N=200 N=200 N=200 N=200 N=150 N=150 N=200 N=200 N=150 N=150 Baghdad Baghdad Tunis Tunis Tripoli Tripoli Algiers Algiers Fes Fes Sana’a Sana’a 50% 50% 50% 50% 50% 50% 50% 50% 25% 25% 50% 50% Irbil Irbil Sfax Sfax Benghazi Benghazi Oran Oran Salé Salé Al Hudaydah Al Hudaydah 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% Basrah Basrah Susah Susah Misrata Misrata Constantine Constantine Marrakech Marrakech Ta’izz Ta’izz 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% Casablanca Casablanca 25% 25% 2008 RESEARCH WAS CONDUCTED BY NIELSEN USING AN ONLINE METHODOLOGY. ALL RESEARCH FROM 2009 ONWARDS WAS COMPLETED FACE-TO-FACE. 2013 DATA IS WEIGHTED BY MARKET TO ENSURE EQUAL REPRESENTATION WITHIN THE SAMPLE.

TOP 10 FINDINGS

1 Majority of Arab youth believe that “our best days are ahead of us”.

GENERAL OUTLOOK Q: Which of the following statements is closer to your view? 1 1 1 2 2 2 2 2 2 3 3 3 3 3 4 4 6 6 16 20 Don’t know 22 20 20 25 21 22 24 21 25 24 25 28 27 26 26 31 Our best days are behind us 82 78 77 77 77 76 75 76 74 74 74 72 72 71 70 70 68 63 Our best days are ahead of us Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC all Arabia

GENERAL OUTLOOK Q: Considering the last 12 months, do you think things in your country of residence are now heading in the right direction or are they going in the wrong direction? (Right direction) % 88 83 80 77 66 65 67 71 71 70 63 55 58 55 56 55 55 56 46 53 52 52 50 48 48 49 4849 44 43 42 37 21 Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC all Arabia 2012 2013

DIRECTION OF ECONOMY Q: In general, do you think the economy in your country / the region is going in the right direction or in the wrong direction? 76 73 67 65 64 65 65 65 63 60 61 61 57 58 58 58 58 55 57 55 55 55 53 55 56 49 53 53 52 51 51 51 49 48 47 46 Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC all Arabia National Regional

IMPACT OF ARAB SPRING Q: Since the start of the events of the Arab Spring (in late 2010/early 2011), do you believe that your government has become: 1 4 6 5 7 7 5 7 5 8 8 8 8 8 10 10 11 10 8 8 12 11 10 12 9 11 6 8 14 17 14 21 5 10 8 Don’t know 7 11 14 9 10 9 11 10 14 9 17 15 20 13 24 26 Less transparent/ 36 22 29 22 34 29 24 representative 26 26 24 21 28 29 No more transparent/ representative 24 24 26 29 24 26 25 20 18 23 22 22 A little more transparent/ 25 18 representative 19 14 23 33 37 Much more transparent/ 25 22 24 20 22 23 22 22 22 representative 18 14 16 15 Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen all Arabia

IMPACT OF ARAB SPRING Q: How far do you agree or disagree with the following? (%) Agree a lot / somewhat Disagree a lot / somewhat Don’t know Following the uprisings across the 72 24 4 2012 Arab world, I feel the Arab 2013 70 24 7 world is better off As a result of the uprising, I feel I 71 24 5 2012 will be better off in five years 2013 74 17 10 Following the uprising, I am 68 28 4 2012 personally better off now than 2013 67 30 3 I was a year ago

2 Arab youth have more national pride since the Arab Spring.

IMPACT OF ARAB SPRING Q: How far do you agree or disagree with the following? (%) Agree a lot / somewhat Disagree a lot / somewhat Don’t know Recent changes in my country 46 49 4 2012 make me feel anxious about 2013 35 61 4 what the future holds Following the uprising in the Arab 40 55 5 2012 world, I feel uncertain about the 2013 28 66 5 future of my country Following the events of the Arab Spring, I am more 2013 87 11 3 proud to be an Arab

IMPACT OF ARAB SPRING Q: How far do you agree or disagree with the following? “Following the events of the Arab Spring, I am more proud to be an Arab” (%) 1 2 2 2 2 2 3 3 5 4 3 3 5 4 4 4 Don’t know 2 6 3 3 4 5 2 1 9 6 4 4 4 6 4 3 4 7 9 8 5 6 8 7 9 6 10 6 6 7 7 2 10 7 12 24 26 28 28 26 27 22 28 30 Disagree a lot 22 26 27 27 34 28 28 31 34 Disagree somewhat 58 58 65 60 58 51 59 55 61 61 52 54 60 56 65 60 66 Agree somewhat 56 Agree a lot Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC all Arabia

INFLUENCERS Q: How far would you say each of the following influences you and your outlook on life? (% very influential) 73 69 66 49 33 31 30 30 29 28 19 16 Parents Religion Family Friends Community Authors/ Politicians/ Business Media Music Sports Pop stars leaders writers Government leaders figures leaders Base: Among All (don’t knows filtered)

VALUES & BELIEFS Q: Which of the following is closest to your view? (%) Traditional values mean a lot to me, and ought to 68 65 60 be preserved for generations to come 83 Traditional values are outdated and belong in the past. I am keen to embrace modern values 40 and beliefs 35 33 17 2010 2011 2012 2013 Base: Among All

3 Fair pay remains the top priority of Arab youth

IMPORTANCE OF FAIR PAY Q: How important are each of the following to you? Top 10 ¡ (% very important) 2011 2012 2013 82 82 70 68 66 65 64 63 62 62 61 61 58 58 58 58 57 55 55 55 54 54 53 51 51 51 51 50 50 50 e e y m s t e d y s e g m e r l e r o i s i n a i a t o m t r o i c n i r w r h u s e h h o a u r r x t t f r u r o e n l u n r a a i v o c e I l a w i e b t d t n d f c h r h o f e r i u a a o t o e g e t y / a l ff d p i s m r s b e r i a e s d a a n c a e g - i n o g o h p f e l e e a t n m l g f t l r g u i a e i o d h n n e o s l o e c b d h o t a i i w a t e r t s t s a n r O s g B i e s a w e i n n b s m c g i e i g e c n e c g n a B h i t c v e n i a t g g v i o n i g L i v o L t n i v i t s i L v a e s H e a l b c H a c a g g n n i e i B v a H Base: Among All (don’t knows filtered)

JOB SECURITY Q: Which of the following is closest to your experience in the past 12 months? None of the above 47 50 53 54 57 48 56 55 59 58 56 59 59 61 62 61 64 62 I know a friend who has lost his/her job 20 22 15 16 I know a family member 14 18 17 18 17 17 14 19 who has lost his/her job 18 13 19 15 16 19 24 21 20 21 23 17 18 18 19 18 22 13 17 16 17 16 14 14 I have lost my job 10 10 10 10 11 10 9 8 8 9 8 8 7 6 6 5 6 4 Among Egypt Jordan Kuwait Qatar Saudi UAE Oman Lebanon Bahrain Iraq Tunisia Libya Algeria Morocco Yemen GCC Non-GCC all Arabia Base: Among All