ORGANIC NATURAL COLORS Organic Hair Color and Hair Care for the - - PowerPoint PPT Presentation
ORGANIC NATURAL COLORS Organic Hair Color and Hair Care for the - - PowerPoint PPT Presentation
ORGANIC NATURAL COLORS Organic Hair Color and Hair Care for the discerning health conscious ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552 Sabire Kaya founded ecofriendly ONC out of her passion for using healthier organic
ORGANIC NATURAL COLORS
Organic Hair Color and Hair Care for the discerning health conscious
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Sabire Kaya founded eco–friendly ONC out of her passion for using healthier organic products. Sabire’s tenacity and innovation helped grow ONC to become a leading brand in organic beauty products now spanning three continents. ONC’s ethos is product innovation, quality, 360° communications, and in-depth training to deliver high-end products and services. ONC has a proven record of accomplishment with its primary customer – the hair salon. ONC audit for best manufacturing practice, responsible environmental policies and actively seeks to reduce its carbon footprint.
Traditional hair color contains toxic chemicals. Clients are becoming allergic to color more often – and colorists, stylists and staff are also suffering due to long-term exposure. … Today organic products are everything and an advance in professional hair color and care is long overdue. ONC promotes goods that will challenge salons and distributors to view professional lines of organic color and care products differently… – Eric Kaya, President
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ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Contents
Organic Market Consumer Behavior / Certification The Youth Are Leading Opportunities For Salons ONC University Facebook Target Demographics Example Social Media Campaigns Products: Artofcolor Artofcare Range Press Releases Distribution Contract Price List
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ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
The organic market has grown from: $3.6 billion in 1997 to… $35 billion in 2013 to… $43 Billion in 2015!
Organic Market
Growing consumer concern about chemicals in cosmetics Demand for organic foods percolating to non-foods Cosmetics are the fastest growing non-food sector General rise in ethical consumerism Growing demand from spas and salons
How important is it to you to avoid synthetic chemicals when buying natural and organic cosmetics?
Total Sample Very important Important Neither important nor un- important Not important Not at all important
No % % % % % % Total 100 100 53 37 9 1
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Consumer Behavior
90% of consumers say it is either very important or important to avoid synthetic chemicals when buying natural and organic cosmetics.
When buying natural and organic natural care products, do you look for any symbols and logos?
Total Sample Yes No 2007 89 100 33 67 2014 100 100 43 57
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Certification
Increasingly consumers are looking for symbols and logos when they buy natural and organic natural care products.
ONC have captured the health conscious younger generation. Organic consumers are a m o r e s o p h i s t i c a t e d , discerning market. Health conscious people will color their hair more often, given their reluctance was the chemical damage to their hair and body. This can now be less of a concern. Organic salon businesses a r e g r o w i n g . M o r e companies are extending their market share by integrating the organic model.
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The Youth Are Leading
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Organic services can be more profitable charging plus 12% – 16%. Salons are actively looking for suppliers and distributors to service this niche.
Clients are more eager to increase salon visits if itchy scalps, toxic fumes, and
- ther hazards can be
avoided. Average product cost represents only 10% of
- verall service fees.
78% of US adults say they would prefer, (and pay a reasonable premium for), natural or organic services. Only 15% of salons provide these services. The organic beauty industry has been growing at 15% for the last 15 years.
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Opportunities For Salons
The organic salon segment has been growing at 16.7% year-on-year for the last three years. ¡ Organic salon clients are:
- Less price sensitive
- Loyal to their salons
- Provide client referrals
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC UNIVERSITY
QUINOAPLEX R3 Application h#ps://youtu.be/rhOQ-‑aRieXg ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡(5.25) QUINOAPLEX R3 Bleaching Formula h#ps://youtu.be/w_8p4BeJjAk ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡(2.21) BLONDEX – QUINOAPLEX R3 Application To Roots h#ps://youtu.be/iE2j490UPAc ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡(7.51) QUINOAPLEX R3 Curl Defining Formula h#ps://youtu.be/6S4-‑HmD0hLU ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡(2.01) QUINOAPLEX R3 Oil Reduction Formula h#ps://youtu.be/PTtzxwIBNZM ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡(2.00) BLONDEX Application h#ps://youtu.be/mhlvkueVFhM ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡(6.33)
ONC University (Example Modules)
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
QUINOAPLEX R3 Application
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
QUINOAPLEX R3 Bleaching Formula
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
BLONDEX – QUINOAPLEX R3 Roots
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
QUINOAPLEX R3 Curl Defining Formula
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
QUINOAPLEX R3 Oil Reduction Formula
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
BLONDEX Application
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
FACEBOOK TARGET DEMOGRAPHICS
Facebook: Hair Care
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Facebook: Cancer Research, Health Care
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Facebook: Beauty Salons, Hair And Beauty
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Facebook: Natural Hair Care, Natural Hair Color, Organic Products
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Facebook: Hair Coloring, Hair Stylist
EXAMPLE SOCIAL MEDIA CAMPAIGNS
Generic Social Media: Twitter / Instagram
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Generic Social Media: Facebook
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Generic Social Media: Facebook
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Targeted Social Media: All Mediums
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Targeted Social Media: All Mediums
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Targeted Social Media: All Mediums
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Targeted Social Media: All Mediums
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Targeted Social Media: All Mediums
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Targeted Social Media: All Mediums
PRODUCTS
Organic Hair Color that works! A bleach that blondes while strengthening your hair The only all natural re-bonder proven to work better than the leading chemical brand
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Products
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Thermal Heat Cap
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Brochures ¡
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
C LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
PRESS RELEASES
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Press Releases
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Distribution Contract
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
Price List
Contact
¡Eric Kaya
President
Mobile: 310 430 6552 Skype: ekaya33 ekaya@oncorganic.com Web: oncartofcolor.com
ONC LLC Los Angeles CA 90025 | T 424 293 0869 | M 310 430 6552
THANK YOU
JOIN US IN PROMOTING HEALTHIER HAIR