Optimizing Your Website and Identifying Quality Content for SEO - - PowerPoint PPT Presentation

▶
optimizing your website and identifying quality content
SMART_READER_LITE
LIVE PREVIEW

Optimizing Your Website and Identifying Quality Content for SEO - - PowerPoint PPT Presentation

Mar 01, 2023 235 likes •460 views

Optimizing Your Website and Identifying Quality Content for SEO CHRIS EDWARDS @ChrisEdwardsCE A Little About Me Creating websites for over 16 years. Performing SEO for 10 years. Working with WordPress for 5 years. Built or managed

slide-1
SLIDE 1

Optimizing Your Website and Identifying Quality Content for SEO

CHRIS EDWARDS @ChrisEdwardsCE

slide-2
SLIDE 2

CHRIS EDWARDS @ChrisEdwardsCE

  • A Little About Me

Creating websites for over 16 years. Performing SEO for 10 years. Working with WordPress for 5 years. Built or managed the build of over 800 websites. Performed SEO and built program used on over 450 SEO clients. Currently Director of Technology for an agency.

slide-3
SLIDE 3

CHRIS EDWARDS @ChrisEdwardsCE

  • Why Optimize?

On average, 71.33% of searches result in a page one organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%.

10 20 30 40 1st 2nd 3rd 4th 5th 6 to 10 2nd Page 3rd Page

1.60 3.99 3.73 5.50 6.97 9.85 14.04 31.24

CTR

*Data from moz.com

slide-4
SLIDE 4

CHRIS EDWARDS @ChrisEdwardsCE

  • Why Optimize?
slide-5
SLIDE 5

CHRIS EDWARDS @ChrisEdwardsCE

  • On Page SEO

Page Load Time / Performance Strong Information Structure Through HTML5 Linking Structure of Internal Links Relevant Content

On Page Key Factors

slide-6
SLIDE 6

CHRIS EDWARDS @ChrisEdwardsCE

  • On Page SEO

Find a good host. Either build your own or use a service Use a good caching plugin. BE CAREFUL Use a CDN Optimize images Proper theme

Page Load Time / Performance

slide-7
SLIDE 7

CHRIS EDWARDS @ChrisEdwardsCE

  • On Page SEO

Use HTML5 sectioning elements to organize content Sectioning elements: <header>, <footer>, <main>, <article>, <section>, <aside>

Strong Information Structure

slide-8
SLIDE 8

CHRIS EDWARDS @ChrisEdwardsCE

  • On Page SEO

More links the better Link deep Avoid top-level links Anchor text Interlink blog posts

Internal Linking Structure

slide-9
SLIDE 9

CHRIS EDWARDS @ChrisEdwardsCE

  • On Page SEO

Create Relevant Content

Write relevant content utilizing a main keyword for each page. Keep this content natural. Do not keyword stuff. Create FAQ’s, blog articles, company history, high level and detailed product pages, neighborhood pages, etc.

slide-10
SLIDE 10

CHRIS EDWARDS @ChrisEdwardsCE

  • Identify Content

Identify what to write about. Create a Title and Meta Description that will be clicked. Engage with your audience and invite to comment. Use existing content to identify new topics to write about.

Identifying & Creating Quality Content

slide-11
SLIDE 11

CHRIS EDWARDS @ChrisEdwardsCE

  • Identify Content

Frequent questions you are asked. Solutions to problems you had to solve. Questions you have thought about. Things you do on a normal basis. How-To's for your industry or craft.

Writers block. What to write about?

slide-12
SLIDE 12

CHRIS EDWARDS @ChrisEdwardsCE

  • Identify Content

See what is already out there. Is yours more up to date? Do they lack clarity? Are they tough to find? Spread out? Give enough information out for DIYers but not all your trade secrets. Write to help others, not promote. You will get business.

How To Make Your Content Quality

slide-13
SLIDE 13

CHRIS EDWARDS @ChrisEdwardsCE

  • Identify Content

You worked to hard to beat the computer (Google), don’t let a human skip you over. Catch their attention. Answer their question but leave them wanting more.

Increase CTR with a Great Title & Description

slide-14
SLIDE 14

CHRIS EDWARDS @ChrisEdwardsCE

  • Identify Content

Which Would You Click?

slide-15
SLIDE 15

CHRIS EDWARDS @ChrisEdwardsCE

  • Identify Content

No more than 50-60 characters to avoid “…” Keywords towards the front Make it engaging, i.e. “Build A Blog Without Any Code Knowledge” If you have a well known brand, use it!

Great Title Tags

slide-16
SLIDE 16

CHRIS EDWARDS @ChrisEdwardsCE

  • Identify Content

Curiosity Benefit Emotion Tangible Appearance Sound Expectation

Moz’s Ingredients for a Worthy Title Tag

slide-17
SLIDE 17

CHRIS EDWARDS @ChrisEdwardsCE

  • Identify Content

How To … Top X … List of … X Easy Steps to Create … In X Minutes

Great Title Tag Templates

slide-18
SLIDE 18

CHRIS EDWARDS @ChrisEdwardsCE

  • Identify Content

Work the keyword in at least twice. Make it readable. Should be 2 short sentences that add to someones

  • curiosity. Answer part of their question but no all.

Keep under 156 characters.

Great Descriptions

slide-19
SLIDE 19

CHRIS EDWARDS @ChrisEdwardsCE

  • Identify Content

Invite readers to comment. Ask a question and instruct readers to answer below. Use an easy to use commenting platform that allows guest posts. Respond back quickly. Tip: They’re giving you free extra SEO content ;-)

Engagement

slide-20
SLIDE 20

CHRIS EDWARDS @ChrisEdwardsCE

  • Identify Content

Use Webmaster tools to see what search terms your content is showing up under. Identify missed opportunities. Review comments and write new articles to address questions. Review popular articles and create new sub articles to expand

  • n topics. Crosslink these articles with internal links on the
  • riginal article.

Circle Back

slide-21
SLIDE 21

CHRIS EDWARDS @ChrisEdwardsCE

slide-22
SLIDE 22

CHRIS EDWARDS @ChrisEdwardsCE

  • Thanks For Listening!

Slides will be made available on my website by Friday afternoon

ChrisEdwards.me

me@chrisedwards.me