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Retail Strategies Optimiz izing Re Retail Re Recruit itment info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL 2 Who We Area Matt Petro Chief Development Officer matt@retailstrategies.com (205)

  1. Retail Strategies Optimiz izing Re Retail Re Recruit itment info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  2. 2 Who We Area Matt Petro Chief Development Officer matt@retailstrategies.com (205) 427-7030 As Chief Development Officer, Matt Petro works with elected and city officials to make a positive impact on communities nationwide. His primary focus is understanding the needs of communities and providing solutions that help them achieve their goals. info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  3. 3 Our Services Partnered with 200 communities nationwide info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  4. 3 Our Services • Extension of City Hall • Tools – Data, Analytics, Retail Recruitment Plan • Team – Real Estate Expertise & Connections • Man Power – Calls, Emails, Tradeshow Representation info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  5. 3 Our Services • Revitalizing & Rejuvenating Downtowns • The Next Step in Your Downtown’s Journey • Assess the 5 Pillars of Main Street info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  6. 3 Our Services • Empowering Communities • Tools – Data, Analytics, Retail Recruitment Plan • Education – Best Practices info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  7. 4 Agenda • What’s Going on In Retail? • Retail Expansion Process • Retail Recruitment Best Practices info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  8. Retail = Revenue Retail = Jobs Retail = Quality of Life info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  9. Technology Trends 13 products advertised by Radio Shack in 1991 $3,055 in 1991 $6,000+ Today info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  10. 10 Technology Trends VS Convenience & Experience info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  11. 7 E-Commerce Roughly 19% of Retail Sales are Online High Online Purchases • Electronics & Appliance • Apparel • Home & Sporting Goods Low Online Purchases • Food (Grocery & Restaurant) • Automotive • Home Improvement • Source: IHL Group Personal Care info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  12. convenience experience info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  13. 11 Convenience & Experience info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  14. 12 Retail Decline info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  15. 14 Convenience & Experience info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  16. 15 Retail Growth info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  17. 7 Closures and Openings Net Openings vs Closings Openings Closings Net Change 2017 Actuals 18,532 -14,404 4,128 2018 Actuals 21,213 -19,731 1,482 2019 Estimates 11,393 -8,428 2,965 Net Increase In Stores 51,138 -42,563 8,575 • Includes 1,660+ retailers and restaurants that are public and private in our Sophia system • Threshold for this study is 50 locations • Sources include SEC and SEDAR filings, websites, presentations, press releases, phone conversations w/corporate, industry compilations, etc. • All of the news out there (from other research houses) is based only on large public retailers through 7/31/19 • Detailed list of retailers and opens and closings is available here. Source: IHL Group info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  18. 12 Retail Growth +2,965 Net Segment Store Growth Net Food/Supermarkets 383 480 Drug Stores Stores Opening 38 Superstores/WH Clubs Department Stores -301 Specialty Hardgoods 1,668 Specialty Softgoods -3,728 Mass Merchandisers 659 Convenience Stores 855 Bar / Restaurants 2,911 -------------------------------------- Mall Based Stores Are Struggling ---------------------------------- 2017 - 2019 Openings Closings Net Change All Other Segments 46,501 -28,275 +18,226 Softgoods and Dept. Stores 4,637 -14,288 -9,651 Source: Lee Holman & Greg Buzek , IHL Group, “Debunking the Retail Apocalypse, August 2017 info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  19. 16 Retail Growth Every 5 Hours in America a New Dollar Store Opens. info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  20. 17 Restaurant Consumer Trends • Selfie Age • Control Our Time • Looking for an Experience info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  21. 17 Convenience & Experience info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  22. 20 TOP 20 BY NUMBER OF CLOSINGS Restaurant Decline Rank Chain Net Loss 1 Subway -836 Net Loss = -1,893 for 20 brands 2 Pizza Hut -167 3 McDonald's -119 New Units = + 3,225 for 20 Brands 4 Applebee's Neighborhood Grill & Bar -76 5 Church's Chicken -61 Previously Shown Brands 6 Joe's Crab Shack -60 7 Sam's Cafe (Walmart stores) -59 8 KFC -58 9 Papa Murphy's Take 'N' Bake Pizza -54 10 Dairy Queen -52 11 Noodles & Company -52 12 Tim Hortons -50 13 Bruegger's Bagels -41 14 Romano's Macaroni Grill -37 15 Long John Silver's -33 16 TGI Fridays -31 17 Pollo Tropical -31 18 Bob Evans Restaurants -28 19 Famous Dave's -27 20 Ruby Tuesday -21 info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  23. 20 TOP 20 BY NUMBER OF CLOSINGS Restaurant Decline info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  24. 18 Convenience & Experience info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  25. 19 Convenience & Experience info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  26. 21 FAST CASUAL GROWING BRANDS Retail Growth info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  27. 22 QUICK SERVICE RESTAURANT (QSR) GROWING BRANDS Retail Growth info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  28. 22 QUICK SERVICE RESTAURANT (QSR) GROWING BRANDS Retail Growth info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  29. 23 Convenience & Experience info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  30. 24 Convenience & Experience info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  31. 30 PICK UP LANES + ORDER FOOD & DRINKS AHEAD Convenience info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  32. convenience experience info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  33. 5% of Consumers Make a Purchase After Browsing and Online Store 20% of Consumers Make a Purchase After Browsing a Physical Store info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  34. 28 Returns? • Two Ways to Get Your Money Back or • Credit Card or Bank Account Balance Isn’t Reimbursed Until….. Credit Card or Bank Account Immediately Reimbursed and… • info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  35. Returns? • You are in their store. Full of Deals! info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  36. retail is not dying it’s changing info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  37. RETAIL EXPANSION info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  38. 32 HOW RETAILERS EXPAND Retail Timeline Retailer Drives the Decision Small percentage of proposed sites equal new openings Long Process It’s all about PROFIT! info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  39. 33 HOW RETAILERS EXPAND Homerun Real Estate Convenience High visibility / Strong signage High Traffic counts Excellent Access Ample Parking info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  40. 34 HOW RETAILERS EXPAND Site Selection Criteria info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

  41. 35 HOW RETAILERS EXPAND Selecting Target Markets • Retailer Identified Areas of Expansion • Corporate/Franchisee Driven Geographical Expansion • Broker Suggested Markets info@retailstrategies.com 2200 Magnolia Ave, Suite 100 (205) 314-0386 Birmingham, AL

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