Operators Swisscom (Schweiz) AG Furer Christoph 19.10.2018 C1 - - - PowerPoint PPT Presentation

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Operators Swisscom (Schweiz) AG Furer Christoph 19.10.2018 C1 - - - PowerPoint PPT Presentation

Importance of QoE for Swiss Mobile Network Operators Swisscom (Schweiz) AG Furer Christoph 19.10.2018 C1 - Public Is QoE important for network operators? 2 19.10.18 "Now, in the 2017/2018 season, it are even two Swiss operators


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Importance of QoE for Swiss Mobile Network Operators

Swisscom (Schweiz) AG Furer Christoph 19.10.2018 C1 - Public

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Is QoE important for network operators?

Furer Christoph Importance of QoE for the Swisscom Mobile Network.pptx C1 - Public 19.10.18

"Now, in the 2017/2018 season, it are even two Swiss operators who can be thrilled about this rare decoration. This tells a lot about the high Level of network performance and quality in Switzerland. The little sensation may also be a consequence of the fierce fight about the top position in the test of the Swiss networks." (Connect, 1/2018)

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>In Switzerland there are 3 mobile network operators >There are several third party tests of the mobile networks every year >At least two of the three operators use the test results prominently in marketing communication; mainly to justify the USP best net (by an external label) >Do the tests reflect real user experience? Good question! – The tests are developing from network centric to customer centric measurements

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QoE as a competition factor

Furer Christoph Importance of QoE for the Swisscom Mobile Network.pptx C1 - Public 19.10.18

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> Cities: – Drivetest – Walktest > Towns: – Drivetest – Walktest > Roads: – Drivetest > Trains: – Walktest

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Tested areas

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> Data (60%): – WebPage DL – Success Ratio – Static: Avg. Session Time – Live: Reaction Time – Live: Initial DL Speed – File DL (3M)/UL (1M) – Success Ratio – Avg. Session Time – 90%/10% faster than – File DL/UL (7 seconds) – Success Ratio – Avg. Throughput – 90%/10% faster than – Youtube Videos – Success Ratio – Start time – Playouts without interruptions – Avg. Video resolution > Voice (40%): – Call Success Ratio – Call Setup Time – Speech Quality (MOS-LQO)

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Tested KPIs

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Swisscom (Schweiz) AG Furer Christoph Ey 8 CH-3063 Ittigen Phone +41-58-223 57 33 Mobile +41-79-593 93 78 Christoph.Furer@swisscom.com

Contact information

Furer Christoph Importance of QoE for the Swisscom Mobile Network.pptx C1 - Public 26.11.2018