Tourism in in Tajikistan AS SEEN BY TOUR OPERATORS DUSHANBE, OCTOBER 16, 2019
Tour operators su surv rvey - respondents Tour operators surveyed (2018) 21 14 10 Incumbent Incumbent Operators not Domestic International Offering Tours in Operators Operators Tajikistan Source: 2018 Tour operators survey, team analysis 1
In Internatio ional l touris ists comin ing with ith operators – country ry of f orig rigin in Tourists’ region of origin 2% Europe 19% North America 41% China and Australia 18% Asia - other than China Africa 20% Source: 2018 Tour operators survey, team analysis 2
Touris ism volu lumes – sh sharp in increase in in 2018 Change in tourist arrivals over the past 2 years for all incumbent operators Source: 2018 Tour operators survey, team analysis 3
Tajikistan is yet to reach its tourism potential … Interest of international tour operators not yet Whether Tajikistan has reached its tourism potential offering tours to Tajikistan (incumbent tour operators) Source: 2018 Tour operators survey, team analysis 4
… and country promotion contributed to increase in volumes Reasons behind recent increase in tourism arrival Reasons why international operators are not for international tour operators offering tours to Tajikistan Source: 2018 Tour operators survey, team analysis 5
… Tajikistan can do better in terms of tourism spending Tourist Expenditure per 8-day Trip (US$) 3,000 TJ packages price $800 Out of pocket spending $200 1,000 Tourists in Tajikistan International average for adventure tourists * For Tajikistan, median instead of average is used Source: 2018 Tour operators survey, UNWTO, team analysis 6
Touris ism se servi vices - how well ll does s Tajik jikis istan do? Rating: 1 (extremely dissatisfied) - 5 (very satisfied) Domestic Operators International Operators • Site conditions and attractiveness Tourism Tour guides and • 3.5 2.5 Offerings other supporting services Quality of homestays • and hotels Hospitality 3.5 2.5 • Food quality, safety and preservation Domestic and • international flights Transportation 3.3 2.3 Visa and boarder • crossing procedures Source: 2018 Tour operators survey, team analysis 7
Tourism Offerings Offeri rings (1/2 /2) – Attr tractiv ive sit sites, in infr frastructure lac lackin ing Hospitality Transportation Average satisfaction rating of site attractiveness Source: 2018 Tour operators survey, team analysis 8
Tourism Offerings Offeri rings (2/2 /2) – Good se servic ices Hospitality Transportation Average satisfaction rating of tour operators Source: 2018 Tour operators survey, team analysis 9
Hosp spit itali lity (1/3 /3) – Convenie ient homestays, , dif iffic icult lt to Tourism Offerings Hospitality book and lac lackin ing sa sanit itatio ion Transportation Satisfaction rating of homestays Source: 2018 Tour operators survey, team analysis 10
Hosp spit itali lity (2/3 /3) – Good hotels ls, requir irin ing more Tourism Offerings Hospitality capacity, better booking … and sanitation Transportation Satisfaction rating of hotels Source: 2018 Tour operators survey, team analysis 11
Hosp spit itali lity (3/3 /3) – Restaurants, a mis issed opport rtunit ity Tourism Offerings Hospitality to generate lo local l revenues Transportation Characteristics of food that should improve so that tourists spend more in restaurants. Source: 2018 Tour operators survey, team analysis 12
In In-bound tr transport rt: issu issues with ith both th lan land an and air air Tourism Offerings Hospitality connectiv ivit ity Transportation Satisfaction rating of transportation into Tajikistan Source: 2018 Tour operators survey, team analysis 13
In In-country tr tran ansport: lac lack k of f road ad sig signage an and air air Tourism Offerings Hospitality connectiv ivit ity Transportation Satisfaction rating of transportation within Tajikistan Source: 2018 Tour operators survey, team analysis 14
Fiv ive acti tions with ith th the hig ighest perceiv ived im importance Share of operators stating that Tajikistan should implement to reach its (adventure) tourism potential Brand and promote the country 69% Improve and target hospitality 65% Increase domestic and international (air) connectivity 62% Preserve and upgrade sites 61% Simplify regulatory environment 54% Create skills for tourism sector specialists 47% Improve transportation infrastructure 45% Reduce seasonality 42% Improve access to utilities (water, sewage and electricity) 40% Enhance safety and security 40% Simplify border-crossing 38% Improve quality of souvenirs and handicrafts 37% Other 12% Source: 2018 Tour operators survey, team analysis 15
Th The actio ions requir ire coordin inatio ion and a mix ix of polic licy and investment in in interv rventio ions Policy Investment • • Brand and promote the country Preserve and upgrade tourism sites • Improve domestic and int’l (air) Public Sector connectivity • Simplify regulatory environment • Improve and target hospitality Private Sector 16
Su Support from Rural l Economy Develo lopment Proje ject (REDP) REDP on Tourism Sector Component 1 includes: Component 2 includes: Component 3 includes: • Investment in historical and • Matching grants to • Capacity building and cultural sites and signages. tourism-related MSMEs to business development • Grants for community- improve services and services in tourism and based tourism offerings related sectors. infrastructure and sites. Brand and promote the country Preserve and upgrade tourism sites Improve and target hospitality 17
Sit Sites to be rehabil ilit itated as s part of REDP 18
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