Tourism in in Tajikistan AS SEEN BY TOUR OPERATORS DUSHANBE, - - PowerPoint PPT Presentation

Tourism in in Tajikistan

AS SEEN BY TOUR OPERATORS DUSHANBE, OCTOBER 16, 2019

Tour operators su surv rvey - respondents

Tour operators surveyed (2018) 21 10 14 Incumbent Domestic Operators Incumbent International Operators Operators not Offering Tours in Tajikistan

1

Source: 2018 Tour operators survey, team analysis

41% 20% 18% 19% 2%

Europe North America China and Australia Asia - other than China Africa

In Internatio ional l touris ists comin ing with ith operators – country ry of f

• rig

rigin in

Tourists’ region of origin

2

Source: 2018 Tour operators survey, team analysis

Touris ism volu lumes – sh sharp in increase in in 2018

3

Change in tourist arrivals over the past 2 years for all incumbent operators

Source: 2018 Tour operators survey, team analysis

Tajikistan is yet to reach its tourism potential …

Whether Tajikistan has reached its tourism potential (incumbent tour operators) Interest of international tour operators not yet

• ffering tours to Tajikistan

4

Source: 2018 Tour operators survey, team analysis

… and country promotion contributed to increase in volumes

Reasons behind recent increase in tourism arrival for international tour operators Reasons why international operators are not

• ffering tours to Tajikistan

5

Source: 2018 Tour operators survey, team analysis

… Tajikistan can do better in terms of tourism spending

TJ packages price $800 Out of pocket spending $200

1,000 3,000

Tourists in Tajikistan International average for adventure tourists Tourist Expenditure per 8-day Trip (US$)

6

* For Tajikistan, median instead of average is used Source: 2018 Tour operators survey, UNWTO, team analysis

Touris ism se servi vices - how well ll does s Tajik jikis istan do?

7

Transportation Hospitality Tourism Offerings

• Site conditions and

attractiveness

• Tour guides and
• ther supporting

services

• Quality of homestays

and hotels

• Food quality, safety

and preservation

• Domestic and

international flights

• Visa and boarder

crossing procedures

Rating: 1 (extremely dissatisfied) - 5 (very satisfied) Domestic Operators International Operators

3.3 3.5 3.5 2.3 2.5 2.5

Source: 2018 Tour operators survey, team analysis

Offeri rings (1/2 /2) – Attr tractiv ive sit sites, in infr frastructure lac lackin ing

8

Average satisfaction rating of site attractiveness

Transportation Hospitality Tourism Offerings

Source: 2018 Tour operators survey, team analysis

Offeri rings (2/2 /2) – Good se servic ices

9

Average satisfaction rating of tour operators

Transportation Hospitality Tourism Offerings

Source: 2018 Tour operators survey, team analysis

Hosp spit itali lity (1/3 /3) – Convenie ient homestays, , dif iffic icult lt to book and lac lackin ing sa sanit itatio ion

10

Satisfaction rating of homestays

Transportation Hospitality Tourism Offerings

Source: 2018 Tour operators survey, team analysis

Hosp spit itali lity (2/3 /3) – Good hotels ls, requir irin ing more capacity, better booking … and sanitation

11

Satisfaction rating of hotels

Transportation Hospitality Tourism Offerings

Source: 2018 Tour operators survey, team analysis

Hosp spit itali lity (3/3 /3) – Restaurants, a mis issed opport rtunit ity to generate lo local l revenues

Characteristics of food that should improve so that tourists spend more in restaurants.

12

Transportation Hospitality Tourism Offerings

Source: 2018 Tour operators survey, team analysis

In In-bound tr transport rt: issu issues with ith both th lan land an and air air connectiv ivit ity

Satisfaction rating of transportation into Tajikistan

13

Transportation Hospitality Tourism Offerings

Source: 2018 Tour operators survey, team analysis

In In-country tr tran ansport: lac lack k of f road ad sig signage an and air air connectiv ivit ity

Satisfaction rating of transportation within Tajikistan

14

Transportation Hospitality Tourism Offerings

Source: 2018 Tour operators survey, team analysis

15 12% 37% 38% 40% 40% 42% 45% 47% 54% 61% 62% 65% 69%

Other Improve quality of souvenirs and handicrafts Simplify border-crossing Enhance safety and security Improve access to utilities (water, sewage and electricity) Reduce seasonality Improve transportation infrastructure Create skills for tourism sector specialists Simplify regulatory environment Preserve and upgrade sites Increase domestic and international (air) connectivity Improve and target hospitality Brand and promote the country

Share of operators stating that Tajikistan should implement to reach its (adventure) tourism potential

Source: 2018 Tour operators survey, team analysis

Fiv ive acti tions with ith th the hig ighest perceiv ived im importance

Th The actio ions requir ire coordin inatio ion and a mix ix of polic licy and in investment in interv rventio ions

16

Public Sector Private Sector Investment Policy

• Brand and promote the country
• Improve domestic and int’l (air)

connectivity

• Simplify regulatory environment
• Preserve and upgrade

tourism sites

• Improve and target

hospitality

Su Support from Rural l Economy Develo lopment Proje ject (REDP)

17

REDP on Tourism Sector

Component 1 includes:

• Investment in historical and

cultural sites and signages.

• Grants for community-

based tourism infrastructure and sites. Component 2 includes:

• Matching grants to

tourism-related MSMEs to improve services and

• fferings

Component 3 includes:

• Capacity building and

business development services in tourism and related sectors. Brand and promote the country Preserve and upgrade tourism sites Improve and target hospitality

18

Sit Sites to be rehabil ilit itated as s part of REDP