On the Trail of Shiba Ryotaro and Jane Austen Novels, Heritage, and - - PDF document

on the trail of shiba ryotaro and jane austen
SMART_READER_LITE
LIVE PREVIEW

On the Trail of Shiba Ryotaro and Jane Austen Novels, Heritage, and - - PDF document

Shiba Ryotaro, Jane Austen On the Trail of Shiba Ryotaro and Jane Austen Novels, Heritage, and Contents Tourism in Japan and the UK W.G. Beasley Memorial Lecture, 13 March 2019 Philip Seaton, Tokyo University of Foreign Studies Shiba Ryotaro,


slide-1
SLIDE 1

On the Trail of Shiba Ryotaro and Jane Austen

Novels, Heritage, and Contents Tourism in Japan and the UK

W.G. Beasley Memorial Lecture, 13 March 2019 Philip Seaton, Tokyo University of Foreign Studies

1

Shiba Ryotaro, 1923-1996

www.philipseaton.net

Shiba Ryotaro, Jane Austen

Jane Austen, 1775-1817

2

  • Contents tourism: “travel behaviour motivated fully
  • r partially by narratives, characters, locations and
  • ther creative elements of popular culture forms,

including film, television dramas, manga, anime, novels and computer games.”

  • The multimedia dissemination of a “narrative world”

triggers tourism to related sites.

Contents Tourism / Kontentsu Tsūrizumu

www.philipseaton.net

3

Contents Tourism / Kontentsu Tsūrizumu

www.philipseaton.net

4

Fans Contents businesses Local authorities

Publicity Advertising Information provision Tourism business Pilgrimage Consumption Production

Contents Tourism / Kontentsu Tsūrizumu

www.philipseaton.net

5

Contents Tourism / Kontentsu Tsūrizumu

www.philipseaton.net

6

slide-2
SLIDE 2
  • Henry Jenkins (website):
  • “By convergence, I mean the flow of content [my

italics] across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who would go almost anywhere in search of the kinds of entertainment experiences they wanted.”

Contents Tourism / Kontentsu Tsūrizumu

www.philipseaton.net

http://henryjenkins.org/blog/2006/06/welcome_to_convergence_culture.html

7

Contents Tourism / Kontentsu Tsūrizumu

www.philipseaton.net

The Wizarding World of Harry Potter, Universal Studios Japan media tourism? film tourism? literary tourism? heritage, screen and literary tourism?

8

Contents Tourism / Kontentsu Tsūrizumu

www.philipseaton.net

9

Contents Tourism / Kontentsu Tsūrizumu

www.philipseaton.net

  • Contents tourism: “travel behaviour motivated fully
  • r partially by narratives, characters, locations and
  • ther creative elements of popular culture forms,

including film, television dramas, manga, anime, novels and computer games.”

The Tale of Genji Museum, Uji (nr. Kyoto)

10

Contents tourism: “a dynamic series of tourism experiences motivated by contents. Contents tourism is undertaken by tourists in order to access and embody “narrative worlds” that are continuously expanding through “contentsization”, and very often involves the participation of tourists/consumers themselves in the process of the (re)contentsization of the narrative world.” (Yamamura, forthcoming)

Contents Tourism / Kontentsu Tsūrizumu

www.philipseaton.net

11

  • Sue Beeton, Takayoshi Yamamura and Philip Seaton, ‘The mediatisation of

culture: Japanese contents tourism and popular culture.’ In Jo-Anne Lester and Caroline Scarles (eds), Mediating the Tourist Experience: From Brochures to Virtual Encounters. Farnham, Ashgate, 2013, pp. 139-54.

  • Philip Seaton & Takayoshi Yamamura (eds). “Japanese Popular Culture and

Contents Tourism”. Special edition of Japan Forum 27.1 (2015).

  • Philip Seaton, Takayoshi Yamamura, Akiko Sugawa-Shimada and Kyungjae

Jang, Contents Tourism in Japan: Pilgrimages to “Sacred Sites” of Popular

  • Culture. Amherst, Cambria Press, 2017.
  • Philip Seaton (ed). “War, Popular Culture, and Contents Tourism in East Asia”.

Special edition of Journal of War & Culture Studies 12.1 (2019).

  • Takayoshi Yamamura & Philip Seaton (eds). Contents Tourism: Mediatized

Culture, Fandoms and the International Tourist Experience (forthcoming 2019).

www.philipseaton.net

To Read/Learn More …

12

slide-3
SLIDE 3

Shiba Ryotaro’s Clouds Above the Hill

13

Shiba Ryotaro, 1923-1996

www.philipseaton.net

Shiba Ryotaro

“History as contents”

14

Opening Sequence

15

Creating New Protagonists

www.philipseaton.net

Saneyuki, Yoshifuru, Ritsu (Shiki’s sister) and Shiki Emperor Meiji, Nogi, Togo

16

The Impact of Novels

www.philipseaton.net

“the talk will discuss how and why despite the technological wizardry of the modern film industry, it is still the written word that underpins these and many of the other most successful examples of tourism induced by works of popular culture.”

17

Novel 1,296 installments (1968-72) Drama 13 episodes (2009-2011) Dramatized history textbook Character study of 3 main characters and other minor characters. Long sections of “narration” Short sections of “narration” Shiki’s death a quarter of the way through the novel. Shiki’s death half way through the drama.

Novel vs Drama

www.philipseaton.net

18

slide-4
SLIDE 4

Russian Cemetary, Matsuyama

www.philipseaton.net

19

Akiyama Brothers Statues

www.philipseaton.net

20

Natsume Soseki and Dogo Onsen

www.philipseaton.net

Dogo onsen Botchan Square

21

Matsuyama Castle

www.philipseaton.net

22

Russo-Japanese War sites

Traveling Clouds Above the Hill

www.philipseaton.net

23

Traveling Clouds Above the Hill

www.philipseaton.net

Russo-Japanese War sites

24

slide-5
SLIDE 5

Birthplace of Togo Heihachiro

www.philipseaton.net

25

Battleship Mikasa

www.philipseaton.net

26

Nogi Shrine

www.philipseaton.net

27

Yushukan, at Yasukuni Shrine

www.philipseaton.net

28

Museum of Naval History, Etajima

www.philipseaton.net

29

Clouds Above the Hill locations

Traveling Clouds Above the Hill

www.philipseaton.net

30

slide-6
SLIDE 6

Threadneedle Street / Cornhill

www.philipseaton.net

31

Old Royal Naval College, Greenwich

www.philipseaton.net

32

Etajima

www.philipseaton.net

33

Filming locations

Traveling Clouds Above the Hill

www.philipseaton.net

34

Shooting location, far from Matsuyama Actual site (Matsuyama), shooting location on Itsukushima.

Shooting Locations vs Actual Locations

www.philipseaton.net

35

“Matsuyama, the town of Clouds Above the Hill”

Community Building and Branding

www.philipseaton.net

36

slide-7
SLIDE 7

The Shiki Museum

www.philipseaton.net

37

The Akiyama Brothers’ Birthplace Museum

www.philipseaton.net

38

The Clouds Above the Hill Museum

www.philipseaton.net

39

Machizukuri Zones in Matsuyama

www.philipseaton.net

40

Critiques of “the Shiba View of History”

www.philipseaton.net

Nakatsuka Akira, Yasuwara Junosuke, Daigo Satoshi, Questioning the Historical Views in Clouds Above the Hill.

41

1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2003 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Shimanami Kaido boom Clouds Above the Hill boom

CATH Machizukuri NHK Drama decided CATH Museum opens CATH Part I broadcast

Tourist Numbers in Matsuyama

www.philipseaton.net

42

slide-8
SLIDE 8

https://www.city.matsuyama.ehime.jp/shisei/kakukaichiran/sangyoukeizaibu/kankokokusai.files/kankokyakusuitei-H27.pdf

  • Dec. 2009, 2010, 2011

A classic pattern of “contents tourism”

Clouds Above the Hill Museum Visitor Numbers

www.philipseaton.net

43 https://www.city.matsuyama.ehime.jp/shisei/kakukaichiran/sangyoukeizaibu/kankokokusai.files/kankokyakusuitei-H27.pdf

Less obvious, but nevertheless visible, pattern of “contents tourism”

Shiki Museum Visitor Numbers

www.philipseaton.net

44

The Novel’s Impact on Matsuyama

www.philipseaton.net

“the talk will discuss how and why despite the technological wizardry of the modern film industry, it is still the written word that underpins these and many of the other most successful examples of tourism induced by works of popular culture.”

45

Other Examples

www.philipseaton.net

Sakamoto Ryoma Hijikata Toshizo

46

Shiba Ryotaro, 1923-1996

www.philipseaton.net

A Father of Heritage Tourism

47

Jane Austen and Contents Tourism

48

slide-9
SLIDE 9

www.philipseaton.net

The Jane Austen Festival, Bath

49

Literary Tourism

www.philipseaton.net

Austen’s grave Jane Austen’s House Museum

50

Turning Point

www.philipseaton.net

51

Contentsization

www.philipseaton.net

52

Lyme Park

www.philipseaton.net

53

The Jane Austen Centre

www.philipseaton.net

54

slide-10
SLIDE 10

Costumed Promenade

www.philipseaton.net

55

Contentsization

www.philipseaton.net

56

Contents Tourism

www.philipseaton.net

57

Hidden Britain Tours

www.philipseaton.net

The most important non-commecialized literary site in the UK?

  • Jane Austen’s birthplace.

58

  • ‘I have been a fan of Jane Austen since I read her books in high

school’ (Respondent L, 70s).

  • ‘I had minimal exposure to Jane Austen in high school. I

rediscovered Jane Austen as an adult with the popularity of the book/movie Bridget Jones’s Diary. Not only was that story a modern adaptation of Pride & Prejudice, but in the book the author specifically mentions the Colin Firth version of the movie Pride & Prejudice, which then introduced me to that movie and reintroduced me to the original P&P book (as the lengthy movie is a fairly faithful adaptation of the original book). In turn, that lead me to read other Jane Austen books and seek out other Jane Austen movies, or modern adaptations of her stories. I now have a collection of Jane Austen movies, from Bollywood to British, original to modern versions.’ (Respondent J, (50s).

Traveler Voices (1)

www.philipseaton.net

59

  • The double pilgrimage (Respondent E, 20s):
  • ‘While in England we stayed in London for eight days and Bath for three days. In

terms of Jane Austen, we went to Winchester to see Winchester Cathedral, where she is buried, and visited 8 College Street where she died. I went to the exhibit that was held in the Winchester Discovery Centre where they had her Pelisse, portraits, and first edition novels. We also went to Bath for Jane. We visited the Jane Austen Centre, took a Jane Austen walking tour around the city, visited the Assembly Rooms where she went to public balls, and saw where she lived at 4 Sydney Place. We also walked around Sydney Gardens where she strolled through in the early 1800s. Visiting Jane Austen sites while in England was a high priority. The reason it was not top priority was because I also traveled to London to see Harry Potter sites (Harry Potter and the Cursed Child play, King’s Cross Station and Platform 9 ¾, Warner Bros Studio Tour London, and Harry Potter filming locations). Both Jane Austen and Harry Potter were high priorities while visiting England as well as seeing Highclere Castle (Downton Abbey) and the London attractions.’

Traveler Voices (2)

www.philipseaton.net

60

slide-11
SLIDE 11

Final Thoughts

www.philipseaton.net

61