Objects Lecture 5 IML 499 A rhizome has no beginning or end; it is - - PowerPoint PPT Presentation

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Objects Lecture 5 IML 499 A rhizome has no beginning or end; it is - - PowerPoint PPT Presentation

Apr 18, 2023 311 likes •494 views

Objects Lecture 5 IML 499 A rhizome has no beginning or end; it is always in the middle, between things, interbeing, intermezzo. The tree is filiation, but the rhizome is alliance, uniquely alliance. Deleuze & Guattari, A

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Objects

Lecture 5 IML 499

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SLIDE 2

–Deleuze & Guattari, A Thousand Plateaus

“A rhizome has no beginning or end; it is always in the middle, between things, interbeing, intermezzo. The tree is filiation, but the rhizome is alliance, uniquely alliance.”

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Wow, the rhizome is SO COOL!

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Rhizome Review

  • Non-linear
  • De-centralized (no hierarchy)
  • Biological Metaphor
  • Multiplicities connecting other multiplicities
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Key Principles of the Rhizome

  • 1. Connection
  • 2. Heterogeneity
  • 3. Multiplicity
  • 4. Asignifying Rupture
  • 5. Cartography
  • 6. Decalcomania
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SLIDE 6

Rhizome Review

  • One volunteer—lead discussion
  • Take a few minutes to read the response posted
  • n Slack
  • What are the key takeaways you had after

reading?

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How is the web a rhizome?

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–Louis Sullivan

“Form follows function.”

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The Bauhaus

Merging Design with Industry

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–Frank Lloyd Wright

“Form and function are one.”

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–Frank Lloyd Wright

“Form and function are one.”

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Jean Baudrillard

French Sociologist, Philosopher & Theorist

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The System of Objects

  • Focus on consumerism
  • How are objects being

consumed?

  • Influenced by Marxism
  • Consumption over production

as a driver in Capitalism

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Object-Value System: Ways an Object Obtains Value

  • Functional—its instrumental purpose
  • Exchange—its economic value
  • Symbolic—a value that a subject assigns to an
  • bject
  • Sign—its value within a system of objects
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Digital Products

http://www.nytimes.com/2009/06/01/arts/01iht-DESIGN1.html?_r=0

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Aldo Rossi

Form doesn’t always follow function

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For next class…

Read "The System of Objects (pp. 255-83)", Selected Writings, Jean Baudrillard.

  • Choose an object (digital or physical) and define

its value using Baudrillard's Object-Value System. Feel free to take a personal or a more collective perspective of the product.

  • Use this Bloomberg article showcasing products
  • f both great form and function if you are

searching for examples.