November Marketing Update Company Information kps3.com 500 Ryland - - PowerPoint PPT Presentation

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November Marketing Update Company Information kps3.com 500 Ryland - - PowerPoint PPT Presentation

November Marketing Update Company Information kps3.com 500 Ryland Street Suite 300 p: 775.686.7439 Reno, Nevada 89502 f: 775.334.4313 TODAYS MEETING Agenda 1 Tagline Considerations 2 Fall Photoshoot Preview 3 Travel Nevada Media Mission


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500 Ryland Street Suite 300 Reno, Nevada 89502 Company Information kps3.com p: 775.686.7439 f: 775.334.4313

November Marketing Update

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TODAY’S MEETING

Agenda

1 Tagline Considerations 2 Fall Photoshoot Preview 3 Travel Nevada Media Mission 4 Questions/Answers

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TAGLINE CONSIDERATIONS

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CARSON CITY

Tagline Considerations

Recharge Your Western Spirit

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CARSON CITY

Tagline Considerations

History abounds. Adventure surrounds.

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CARSON CITY

Tagline Considerations

Heart and History of Nevada

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CARSON CITY

Tagline Considerations

Where History Lives and Adventure Awaits

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CARSON CITY

Tagline Considerations

Nevada’s Heart Beats Here

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CARSON CITY

Tagline Considerations

Recharge Your Western Spirit History abounds. Adventure surrounds. Heart and History of Nevada Where History Lives and Adventure Awaits Nevada’s Heart Beats Here

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FALL PHOTOSHOOT PREVIEW

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FALL PHOTOSHOOT

Capitol Building and Brewery Arts Center

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FALL PHOTOSHOOT

Downtown

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FALL PHOTOSHOOT

Golf and C-Hill

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FALL PHOTOSHOOT

Carson River

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FALL PHOTOSHOOT

Skunk Harbor

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TRAVEL NEVADA MEDIA MISSION

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TRAVEL NEVADA MEDIA MISSION

Event Overview

  • Held October 29th at the Alger House in New York City
  • 46 journalists attended, including freelancers and influencers
  • Many had not traveled to Nevada outside of Las Vegas
  • Partners included: Visit Reno-Tahoe, Reno-Tahoe Territory, Carson City Culture & Tourism Authority,

Camp Las Vegas, The Vox Agency and Ambros Banana Whiskey

  • Agency attendance: Fahlgren Mortine (Travel Nevada's agency), The Abbi Agency (Travel Nevada's

agency) and Decker/Royal (Visit Reno-Tahoe's agency), KPS3, The Vox Agency

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TRAVEL NEVADA MEDIA MISSION

Media Attendees Included

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TRAVEL NEVADA MEDIA MISSION

Event Highlights

  • Haunted Map showcasing Nevada’s ghost towns, the ET

Highway and more

  • Holograms and actors of the five Nevada ghosts
  • ET Highway photo op with a flying saucer and ET visitor
  • Weird Wall featuring real photos from key quirky locations

around the state

  • Vintage photobooth
  • Weird Nevada slideshow showcasing more haunted

locations around the state

  • Nevada’s own Ambros Whiskey cocktail, the Banhattan
  • Nevada-inspired food offerings
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TRAVEL NEVADA MEDIA MISSION

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TRAVEL NEVADA MEDIA MISSION

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QUESTIONS / ANSWERS

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Br Bring insights to life.