BOARD MEETING Marketing & PR Update May 11, 2020 CCCTA - - PowerPoint PPT Presentation
BOARD MEETING Marketing & PR Update May 11, 2020 CCCTA 05/11/20 Agenda Item #13C Marketing & PR Presentation Page 1 of 12 THE EVOLUTION OF OUR MARKETING EFFORTS SINCE COVID-19 CCCTA 05/11/20 Agenda Item #13C Marketing & PR
May 11, 2020
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advertising and future print advertising was halted.
and e-Newsletters
Weeks 1-2:
information about COVID-19 to keep locals and visitors informed
webinars were attended and social outlets monitored to stay on top of visitor and local sentiment
City…Later” with good response
Chamber
newsletter subscribers
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you soon,” and “Be Safe”
strong but down significantly without any paid advertisement behind it
beautiful scenery by continuing to post beautiful photos and video with tactful messaging
businesses/Chamber to help promote as much as possible.
sentiment continues
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local businesses who are creatively marketing like Fat Amy’s, which has around 100 views
Nevada hosted discussions weekly
inspiring photos
(safely and socially distancing)
approach until some light is shed on travel restrictions being lifted
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MARCH Carson Now, Carson City honored as Top True Western Town by True West Magazine Nevada Business, Carson City honored as Top True Western Town by True West Magazine This is Reno, Carson City honored as Top True Western Town by True West Magazine KOLO 8, Carson City's Silver Oak becoming a tourist attraction U.S. News & World Report, Nevada Museum Tells of Forced Native American Assimilation Explore with Cassie, Spring into the Sierra Nevada Mountain Culture in Carson Valley Forbes, Embark On A Virtual Tour Of America’s Reno-Tahoe Region
This year to-date, we have received 3.6M reach with a UVPM of 651.9M; and a publicity value of $517.1K.
APRIL This is Reno, Tour Nevada historic sites, explore hiking trails and see museum exhibits - all from your screen Nevada Appeal, Stewart Indian School's Earl Dunn was area's first basketball star AFAR Online, Overlooked American Stories Come to Life at These New Museums KOLO 8, Continued Support for The Greenhouse Project SunCruiser, The Loneliest Road in America MSN Travel, 24 Destinations You Can Visit (Virtually) Right Now KOLO 8, Local Artwork Wearing Face Masks Matador Network, Micronation of Molossia in Nevada Travel Awaits, 4 Ways To Experience Basque Culture In Northern Nevada
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Over 3,000 views
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2 newsletters were delivered to both our Stakeholders and Subscribers
and the Open Restaurant – Take Out Guide.
and the promotion of the virtual Kit Carson Trail
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Carson Trail Brochure is now downloadable at
kit-carson-trail/
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A New Visitors Guide for rack card displays was also created by Jess for distribution with Certified Folders.
*final version coming after more events are finalized post COVID-19
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