Nostalgia for Design The Collaboration of Nostalgia with Design 0% - - PowerPoint PPT Presentation

Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

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Nostalgia for Design

The Collaboration of Nostalgia with Design

Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Question

How can nostalgia have an infmuence on people’s choices?

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Defjnition

Nostalgia is bittersweet longing for the pleasurable past.

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Features

• It must be something really pleasurable from the past

(beauty, joy, satisfaction, goodness, happiness)

• In contrast, the present is not desirable
• It happened more than one time (repeated)

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Result

• It must be something really pleasurable from the past

(beauty, joy, satisfaction, goodness, happiness)

• People like it
• In contrast, the present is not desirable.
• People want it
• It happened more than one time (repeated)
• It’s achievable

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Hypothesis

This thesis presents the hypothesis that nostalgia, through design, can help people fulfjll their desires for the future. Nostalgia is a bittersweet longing for things, persons, or situations from the past. Indeed, it is a way to express valid desire about the present. According to the hypothesis presented, if design is about the taking responsibility for the future, then nostalgia may inform that responsibility.

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

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The Role of Design

Designers create solutions

The products and services that propel us forward.

• John Maeda

Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Outline

Chapter 1: Past

• 1. Defjnition of nostalgia
• 2. Nostalgia and identity
• 3. The Meaning of the Object

Chapter 2: Present

• 1. The effect of

nostalgia in present

• 2. Advertising and

nostalgia Chapter 3: Future

• 1. The roles of Design in

people’s leaves

• 2. Practical research

about the future’s nostalgia

• 3. New Ideas

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Interview Question

Imagine you are in the future, about which part of your present life will you be nostalgic?

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Interview Result

Imagine you are in the future, about which part of your present life will you be nostalgic?

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Summary

People are most nostalgic about:

• Places
• Events
• Objects

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Project 1

If there is a capability to recognize human senses and emotion and neural signals, we will be able to design a special system

• f customization where people will see the environment in a

way that they wish to see it.

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Project 2

By designing devises which make the same feeling as the thing we miss, we will be able to make using the new technology pleasurablly. The usability of these kind of devises can make people happier and eliminate the sense of loss.

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Project 3

A campaign to encourage people to be more thoughtful about new technology and embrace a new life style. Technology changes so fast. Consequently, people don’t have time to adjust it. So instead of fjnding new functionality for new devises, users use them in a way that they used to do with the old devises. As a result, by presenting the new lifestyle based on new technology, they can feel more enthusiastic than before.

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Nostalgia for Design

Zahra Zolfaghari

• Prof. Tom Klinkowstein

Thank you.

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