Norwich HEART
HEART: The Regenerator
About Norwich HEART • Independent charitable company set up 2004 • Objectives: – To co-ordinate and champion heritage in Norwich and the East of England – To act as a best practice model for heritage-led regeneration globally
Norwich Historic Landscape ‘Norwich has everything’ NIKOLAUS PEVSNER 1962
Largest and most intact medieval street pattern in UK ‘ I went through medieval streets…some Flemish in appearance…and at night beside the river I might have been in England or the Netherlands of the fourteenth century ’ H.V.Morton 1927 • Pattern established by Danes, Saxons and Normans • Only a few additional streets since the medieval period
More Pre-Reformation Churches than any other city in Northern Europe ‘ I saw with pleasure and surprise, the beauteous tow’rs of Norwich… No situation can it surpass in any nation ’ Alexander Geddes 1742 • Originally 57 medieval parish churches, now 32 • Dating from Saxon/Norman period • Some of the finest medieval glass in the country
Largest set of medieval undercrofts & one of the largest groups of medieval merchant halls in UK ‘ Sir Thomas Browne led me to see all the remarkable places, being one of the largest and certainly after London, one of the noblest cities of England ’ John Evelyn 1671 • More than 80 undercrofts, some dating from the Norman period • The unique Dragon Hall, 1450 • Surviving houses of the Boleyns, Howards, Pastons and Lord Chief Justice Coke
Norman market & a unique group of urban ‘plains’ & spaces ‘ The grandest market place as well as the very best single market in all England ’ James Blomefield 1744 • Market established 1075 and has occupied site continuously ‘ • Other former markets provide important urban spaces • ‘Plains’ introduced during massive Low Countries immigration
12 unique buildings A collection of individually outstanding heritage buildings spanning the last millennium, together representing a resource of universal importance • Finest secular building of its period in Europe • UK’s finest Romanesque building • England’s oldest old peoples’ home • Only surviving medieval friary • Largest & most elaborate guildhall • Unique medieval merchant hall • Unique Regency assembly house • Noblest mill of the Industrial Revolution • Most assured Edwardian office • Largest provincial Catholic Cathedral • Finest public building between the wars • Award winning C21st structure
Governance of the Historic Urban Core Norwich City Council Heritage Investment Strategy 2014 • Recognise the importance of historic assets to quality of life, business investment, tourism and the environment • Find optimal viable use of assets whilst having due regards for conservation • Secure external investment for city’s heritage assets • Promote community participation and engagement
Partnership Organisations • Norwich Historic Churches Trust • Norfolk Museum Service (Norfolk County Council) • Norwich Preservation Trust • Norfolk and Norwich Heritage Trust • Norwich Society • Norwich HEART • Visit Norwich • Norwich Business Improvement District
What we do: Norwich Lanes Local distinctiveness • In partnership with Norwich City Council • Build on distinctive character of city areas • Develop economic and cultural activity • Branding, heritage interpretation signs, plaques, street signs, paving, walking trail booklets
What we do: Norwich Lanes Local distinctiveness • Build on distinctive character of city areas • Develop economic and cultural activity • Branding, heritage interpretation signs, plaques, street signs, paving, walking trail booklets
What we do: Norwich Lanes • A Spatial Strategy to set the context • A Local Distinctiveness Pilot Study to capture the essence of the Lanes • £500,000 raised by HEART to develop capital schemes • Matched funding from other sources • Integrated project combining heritage interpretation signs, plaques, art, street signs, direction signs, paving to deliver a ‘destination’
What we do Norwich 12 • Developed city’s 12 most iconic heritage buildings into a collection of integrated heritage assets • Events programme, marketing, education, new technology, conservation management plans • £2M+ of direct expenditure levering a further £2M of matched funding & a multiplier value of £8M
What we do HEART: Coordinator and Champion • Coordination of the biggest free • A 200K SSRC/TSB joint project with heritage event in the UK the UEA to make archives accessible through new media • The Lanes local distinctiveness pilot generating £17M of value in the local • An award winning education festival economy for an investment of £0.5M which saw 100,000 visitors in 2014 & follow up schemes in Norwich, • 5 winners of regional/national Thetford & Colchester publishing awards • A £1M project to integrate Norwich’s • Rescue & transformation of Colman’s top 12 heritage sites developed into a Mustard Shop & Museum € 4.5M EU project • 12 staff employed generating a • A € 0.7M EU digital archive film turnover of nearly £1M annually project
More Information • MadeleineCoupe@heritagecity.org • www.heritagecity.org • www.norwich12.co.uk / www.shaping24.eu
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