Northern Ireland Made for Events tourismni.com/events Norther ern - - PowerPoint PPT Presentation

tourismni.com/events

Norther ern Ireland d

Made for Event nts

Northern Ireland Made for Events

Norther ern Ireland d

Made for Event nts

Mary McFerran Michelle Jameson Tourism Northern Ireland

Norther ern Ireland d

Made for Event nts

Se Sessio ion Ov n Over ervi view ew

1.

• 1. Int

ntroduc

• ductio

ion 2.

• 2. Cu

Curr rrent ent Stat atus us 3.

• 3. National
• nal Touris

urism m Events nts Sponsor

• nsorsh

ship ip Sch cheme me 4.

• 4. Cl

Closing sing Ov Overvi view ew 5.

• 5. Qu

Questions

• ns & A

Ans nswer wers 6.

• 6. 1:1 Sessio

ions ns

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St Strateg egic ic Co Cont ntext Tou

• uri

rism NI m NI h has am ambi biti tion

• n t

to:

• :

dou

• ubl

ble t e the he v valu lue of e of t tou

• uri

rism by m by 2 203 030

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Cu Curr rren ent Sit t Situa uati tion

• n
• Revi

view ew of T f Tour urism ism Even ent t Fun unding ding Progr gramme me

• Tour

urism sm Even ents s Strat ategic egic Visi sion n to 203 030

• Bu

Budget et

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Tou

• uri

rism Ev m Even ent Fu t Fund ndin ing Pr Prog

• gramme

mme 201 2019/ 9/20 20

Inter ernatio national nal Tour urism sm Even ents ts Fun und Nat ational ional Tour urism ism Ev Even ents ts Spons

• nsor
• rship

ship Scheme heme

tourismni.com/events

Norther ern Ireland d

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National Tourism Events Sponsorship Scheme 2019/20

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Ev Even ents ts sup uppor

• rted

ed th throu

• ugh t

h thi his sc sche heme me mu must: t:

• Enhance the visitor experience
• Generate economic benefit for Northern Ireland through

increased visitor numbers and spend

• Enhance the profile and appeal of the area
• Elongate the tourism season
• Address Regional spread

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Sc Sche heme me P Parame meter ers

To be e e eligibl ble e to app pply even ents ts must st have: e:

• Total visi

sitor

• r number

ers s grea eater er th than 1,0 ,000

• Even

ents ts must st have e a m minimum mum income me and expe penditur ture e of £50,000 ,000 (not t inc ncludi ding ng req equest est from m Touri rism sm NI NI)

• Spo

ponsor sorship ship availabl able e for r even ents ts from £6,0 ,000 00 inc. VAT T to £30 30,0 ,000 00 inc. VAT

• Events to showcase Northern Ireland’s regions and destinations

allowing ing our r visi sitor

• rs

s to get et close ser r to our r auth thent entic ic pe peopl ple, e, pl places es and pe perso sonali lity ty th throu

• ugh

gh expe peri rien encing ing th the r e rea eal No Nort rther ern n Irel eland.

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Nati tion

• nal

l Tou

• uri

rism Ev m Even ents ts Sp Spon

• nsor
• rshi

hip Sc Sche heme me

Your ur appli licat cation ion wi will ll be appraised ised by taking ng acc ccoun unt of the he foll llowing wing five requ quirements: ments: 1.

• 1. Vi

Visitor

• r Exp

xperie erience nce 2.

• 2. Touris

urism m Eco conomic nomic Imp mpact act 3.

• 3. Financ

nance 4.

• 4. Ma

Marketi eting ng 5.

• 5. Equ

quali lity ty of Op Opportu

• rtunit

nity y and nd Acc ccessibil ibilit ity

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Nati tion

• nal

l Tou

• uri

rism Ev m Even ents ts Sp Spon

• nsor
• rshi

hip Sc Sche heme me

Additional tional Priorit ioritie ies s for Touris urism m Northern hern Irela land nd are:

• A. Regional

gional Spr pread ead

• B. Touris

urism m Season son

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Requir ireme ment t 1: 1: Vi Visit itor

• r Ex

Exper erie ienc nce

• Wha

hat is t is th the un uniqu que event nt exp xperience rience you wi u will ll off ffer r your ur vi visitor?

• r?
• Wha

hat exp xperience rience wi will ll you u offer tha hat is ico conic nic and nd au auth thent ntical ically ly Nort rthern hern Ireland land?

• Ho

How w wi will ll you u cr create a seaml mless ess vi visitor

• r jo

jour urney? ney?

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Req equi uirem emen ent 2: t 2: T Tou

• uri

rism E m Eco cono nomi mic c Im Impact ct

The he addit itio ional nal exp xpendit nditur ure e ge gene nerat ated d wi withi hin n an n area as a direct ct co cons nseque quence nce of stagi ging ng an e n event nt

• Vi

Visitor

• r and

nd Partic icipant ipant Spend nd

• Bedni

nigh ghts ts ge gene nerat ated ed

• Spend

nd wi with h lo loca cal l bus usiness nesses es

• Job opportu

portunit nities ies

• Up

Upskill kill the he wo workf rkfor

• rce

ce

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Req equi uirem emen ent 2a: t 2a: Vi Visit itor

• r &

& Pa Part rtic icip ipant ant Num umbe bers

What is your projected visitor and participant numbers?

• Local Area
• Rest of NI
• Out of State

What methodology did you use to arrive at your breakdown?

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Norther ern Ireland d

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Req equi uirem emen ent 2b: t 2b: Bed Bedni night hts

We are keen n to know now the he ty type of bedni night ghts s available lable to your ur vi visitor/par

• r/partici

ticipant pant

• Co

Commer mmercial cial Be Bedni night ghts

• Ca

Campi mping ng

• Mo

Motor

• r Ho

Homes mes

• Staying

ying wi with h fami mily ly and nd friends nds

• Num

umber er of Nigh ghts tha hat Vi Visitor

• rs/Parti

s/Partici cipant pants wi will ll stay

Norther ern Ireland d

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Norther ern Ireland d

Made for Event nts

Req equi uirem emen ent t 3: Fin Financ nce

• Top

p Line ne Bud udge get Requ quir ired ed

• Event

nts s mu must ha have inc ncome

• me of £50

50,000 000

• Event

nts s mu must ha t have exp xpenditur nditure e of £5 f £50, 0,000 000

• Requ

quest sted d sup upport port from m Touris urism m Northern hern Irela land nd ca cann nnot

• t

be inc nclu luded ed as part of the he inc ncome me for the he event nt

• In

In-kind kind support port is an import portant ant ele lement t in the he d deli livery ery of f event nt but ut sho houl uld d no not be inc nclu luded ed in yo n your ur bud udge get break akdown down

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Req equi uirem emen ent t 3: Fin Financ nce

• We are als

lso

• int

nterest sted d in n mo money ney spent nt in No n North rthern rn Irela land nd to deli liver r the he e event nt and nd mo money ney spent nt out utside ide Nort rthern hern Ireland land to enh nhan ance ce th the e event nt

• You

u wi will ll be as asked d to ent nter a fi figu gure for both

Norther ern Ireland d

Made for Event nts

The he ma mark rketing ting requ quirement ement is spli lit int nto

• 5 s

5 sect ctions:

• ns:
• 1. Target

get Aud udience ence

• 2. Be

Bene nefi fits ts to Touris urism m Nort rthern hern Irela land nd

• 3. Ma

Mark rketing ing Act ction n Pla lan n (Up Upload) load)

• 4. Ma

Marketing ting Bud udge get (Up Upload) load) 5.

• 5. Ma

Mark rketi ting ng Mo Moni nitoring

• ring an

and Eval aluat uatio ion

Req equi uirem emen ent 4: t 4: M Mark rket etin ing

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4. 4.1 T 1 Target et Aud udie ienc nce

• Who

ho is your ur targe get aud udience ence?

• Detai

ail l an any rele levant ant resear arch ch you u ha have co cond nduc ucted d to he help lp us us un underst stand nd your ur targe get aud udience nce

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4. 4.2 Be 2 Bene nefi fits ts to

• Tou
• uri

rism No m Nort rthe hern rn Ir Irel eland nd

• How

w wi will ll your ur ma mark rketing eting pl plan an bene nefit fit th the pr promotio

• motion

n of f tour urism ism in n Northern hern Irela land? nd?

• Ou

Outl tline ne th the event nt ma mark rketi ting ng opportu pportunities nities for r Touris urism m NI thr hroug ugh h your ur event nt

• Detai

ail l th the key messag sages s you will ll use in the he d deli livery ry of f your ur ma marketi eting ng pla lan

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Made for Event nts

4. 4.3 M 3 Mark rket etin ing g Ac Acti tion

• n Pla

Plan (u n (uplo load) d)

You wi

u will ll be asked d to co comp mplet lete e a ma mark rketi eting ng pla lan n temp mplat late and nd up uplo load ad to the he Fl Flexi xigr grant ant system. em. Your ur pla lan n to inc nclu lude de the he f foll llowing: wing:

• Ma

Marketi eting ng ch chann nnels ls

• Frequ

quency ncy

• Reac

ach

• Who

ho wi will ll deli liver

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4.4 Mark rket etin ing Bu Budget et (up uplo load)

• You

u wi will ll be as asked d to co comp mplet lete a ma a mark rketing eting bud udge get t temp mplat late and nd up uplo load d to the he Fl Flexi xigr grant ant system

• You

u sho houl uld ens nsur ure tha hat co costs are acc ccur urate e reali listic stic and nd ac achi hievable able

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4. 4.5 Mark rket etin ing g Mon

• nit

itor

• rin

ing and nd Ev Evalu luati tion

• n
• Ho

How w you u wi will ll mo moni nitor

• r an

and eval alua uate th the ma mark rketing eting pl plan an

• Wha

hat me methods hods and nd tools ls you u wi will ll us use

• Who

ho wi will ll ca carry y out ut the he mo monit nitoring

• ring and

nd evalu luation tion

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Requir ireme ment 5 t 5. Equali lity ty of f Opport rtunity ity and Ac Accessib ibili ility ty

• Event organisers need to ensure that their event is

accessible to all

• You will be asked to complete a number of questions and

it is important that you demonstrate that your event is accessible to all

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Sp Spon

• nsor
• rshi

hip Pa Pack ckage ge Avail ilabl ble

You will be asked to enter a package request from Tourism Northern Ireland:

• A. Up to £6,000 inc. Vat
• B. Up to £12,000 inc.Vat
• C. Up to £18,000 inc. Vat

D Up to £24,000 inc. Vat

• E. Up to £30,000 inc.Vat

Norther ern Ireland d

Made for Event nts

Valu lue of e of t the he P Pack ckage ge

Will ll be li link nked d to th the foll llowing wing Requ quir iremen ments ts:

• Vi

Visitor

• r Exp

xperie erience nce

• Touris

urism m Eco conomic nomic Imp mpact act

• Ma

Marketi eting ng

• Bene

nefit its s to Touris urism m Northe thern rn Irela land nd

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Next St t Steps

• Nat

ationa

• nal

l Touris urism m Events nts Sponsor ponsorsh ship ip Sch cheme me ope pens ns for r appli lications cations on n Mo Monday nday 3rd

rdDece

cembe mber r 201 018 8 at 10a 0am

• Cl

Close ses s on n Mo Monday nday 14th

thJanu

nuary ary 201 019 9 at 12noon noon

• App

pply ly onl nline ine at at t tour urismni.com/ ismni.com/events nts

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Que Questi stions

• ns?

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Tha hank nk you

• u f

for

• r a

atten endin ing g tod

• day

Register for regular updates by emailing eventsunit@tourismni.com

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1 to 1 Meetings to Follow