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Ministerstvo zahraničních věcí České republiky Velvyslanectví ČR v Dublinu
Ireland Eoin Brennan 23 April 2020, Praha Ireland Regional - - PowerPoint PPT Presentation
Ireland Eoin Brennan 23 April 2020, Praha Ireland Regional - - PowerPoint PPT Presentation
Ministerstvo zahraninch vc Velvyslanectv R v Dublinu esk republiky Export Opportunities Ireland Eoin Brennan 23 April 2020, Praha Ireland Regional Context 3 | 3 Why Ireland? Ireland : SWAT Analysis Fastest growing EU
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Regional Context
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Why Ireland?
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- Fastest growing EU economy
- Hub of US Multinationals
- Need for Czech Engineering
- High value projects
- Incentives
- Cost of logistics to Ireland
- Culture difference
- Long negotiation time
- Small population 4.6m
- Infrastructure projects
- Water and Wastewater
- Green Building Projects
- Manufacturing automation
- Local Competition
- Slow decision making process
Hrozby (–) Silné stránky (+) Slabé stránky (–) Příležitosti (+)
Ireland : SWAT Analysis
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Political and Economic Trends
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Political and Economic Trends - Ireland
Economic Information – Ireland
Czech Exports increased over 100% since 2017 Czech quality manufacturing awareness increase Fastest growing economy in EU Low bureaucracy Brexit Small country, big market Gateway to the UK and US markets Highly skilled labour market Corporate tax 12.5% Attractive Holding Company regime
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Business Opportunities
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Global Industry Opportunity Map
- Pharmaceuticals
- Aircraft Leasing
- ICT
- Agriculture
- Engineering
- Housing
- Water Management
- Sustainable Energy
- Financial Services
- MedTech
- Beverage industry
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Engineering:
Water and Wastewater- Ireland still has a very under compliant water infrastructure and the EU are taking Ireland to court
- ver there lack of compliance.
Green Building projects Infrastructure projects Housing Demand
MAROCKÉ KRÁLOVSTVÍ A EXPERTNÍ PŘÍLEŽITOSTI
Opportunities in Engineering
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The Embassy in Dublin are planning a trade mission for Medical companies to Ireland in conjunction with the HSE (Irish government partner) in 2020 (depending on Covid 19
- utcomes)
Pharmaceuticals: account for 50% of Irish exports which give opportunity for Czech companies to service these companies or currently Feb 2020 there was a 350% increase in imports to Ireland for organic chemicals. Medical equipment and Pharmaceuticals
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Infrastructure: Project 2040- Roads, Public transport, housing education, health ICT: Industry 4.0 in the light
- f Covid19
Infrastructure project and Industry 4.0
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Embassy Events
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Past The Czech – Irish Green Building Conference 2019 Water and wastewater trade mission 2017-2018 SKODA Czech Fashion Show Investment Seminars Tourism Events Planned Trade Missions – Post C19 Green Building Conference series 2 Medical Equipment, supplies and technology trade mission Tourism Events Investment Seminars Economic Diplomacy projects and trade fairs
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Top Trade Shows in Ireland
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Top Trade Shows in Ireland
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Business culture and recommendations
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Ireland –Business Culture
Less formal Family
- riented
97% are SMEs Relationship based Humour
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Recommendations for Market Entry What can be expected from entering the Irish Market Pitfalls
Slow decision making process Language barrier Cultural barriers Low population – 4.7m
Advantages
Pragmatic, young workforce Highly advanced economy Good knowledge of Czech Products Friendly business environment Good test market for US/UK
Recommendations
Value proposition for market entry How you will alleviate / solve problem for Irish customer Tell them how you will increase their revenue Adapt your marketing mix for Irish audience Online targeting
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Contact
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Contact Assistance Market Advice and Reporting Business meeting assistance Market entry assistance Event Management Use of Embassy for conferences up to 25 people Government negotiations Support for Czech Companies in Ireland
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- Mr. Jiri Hušner, Minister - Counsellor, Deputy Head of Mission
Email: jiri_husner@mzv.cz Tel.:+ 353 (01) 668 1135
- Mr. Eoin Brennan, Economic and Trade Specialist
Email: eoin_brennan@mzv.cz Tel.:+ 353 (01) 668 1135 Contacts
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Ministerstvo zahraničních věcí České republiky Velvyslanectví ČR v Dublinu