North State BIA Presents: Breakfast Blend Designing for Small - PowerPoint PPT Presentation

North State BIA Presents: Breakfast Blend Designing for Small Spaces PANELISTS: Nikky Mohanna, M.H. Mohanna Development Company Michael Paris, Black Pine Communities Kurt Donnelly, AIA , DAHLIN Architecture | Planning Keith Wilson, ASLA , Wilson Design Studio MODERATOR: Dean Wehrli, John Burns Real Estate Consulting

JBREC Consumer Insights Survey 2018 E M A I L S U R V E Y P A R T N E R S S H O P P E R S We invited new home 37 builders and developers 23,720 Nationally shoppers to participate in a joined in the effort by helping 1,248 Bay Area comprehensive survey write the 140 questions and 259 Sacramento about what they want in sending the email to their their next home. prospect lists.

Only 14% of Sacramento shoppers would commute for a lower price. Sacramento shoppers want to live: 14% 10% 13% 4% 45% 28% in a more distant location in a location closer to (that is less expensive) work and retail Desired target commute is: Bay Area Sacramento 34% 34% 22% 22% 19% 17% 16% 13% 5% 9% 2% 6% No commute Under 10 minutes 10 to 20 minutes 20 to 40 minutes 40 minutes Over an hour to an hour Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

Home size sweet spot 1,500 – 2,500 SF What size of home do you expect to buy next? Bay Area Sacramento < 1,000 1% < 1,000 0% 1,000-1,499 9% 1,000-1,499 6% 1,500 - 1,999 23% 1,500 - 1,999 22% 2,000 - 2,499 28% 2,000 - 2,499 32% 2,500 - 2,999 2,500 - 2,999 16% 18% 3,000 - 3,499 3,000 - 3,499 9% 13% 3,500 - 3,999 3,500 - 3,999 5% 6% 4,000 - 4,499 4,000 - 4,499 4% 1% 4,500 - 4,999 2% 4,500 - 4,999 1% 5,000 + 3% 5,000 + 1% Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

Just under a third of Sacramento shoppers are looking for a smaller home. What will your next home be relative to your current homes? Bay Area Sacramento 22% Smaller in size 31% 26% Equal in size 35% 52% Larger in size 35% Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

Most Sacramento new home shoppers want a detached home but would consider attached if it offered a private garage, proper design, and a better location at a better price. What type of home would you Would any of the following community / prefer to purchase next? location features cause you to consider an attached home? Attached Nothing. I would only 54% consider detached 6% Well designed that 31% fits my lifestyle 29% Private garage Private outdoor 29% spaces A better location for a 27% more affordable price 22% Lots of amenities 21% Walkability 94% High-energy 9% urban feel 8% Easy access Detached Ability to walk to 3% the Metro station Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

Sacramento shoppers want a mid-to full-size lot , but they would trade lot size for a great private outdoor space. Which type of lot are you shopping for? • About 36% of shoppers 17% Small would take a smaller lot 34% Mid-size with a small/ private area off the back of their 45% Full-size home 4% Big • The view is also more important than extra Apex at Civita | San Diego, CA space. Ryland Homes • Walking and biking trails in the community compensate smaller outdoor spaces. Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

Half of shoppers want to live Surban TM . They will move to the suburbs but want urban living amenities. Best matched the community you are looking for: Bay Area Sacramento 52% 49% 23% 19% 15% 13% 8% 8% 7% 6% Suburban area with an Community or a large lots Suburban location with a Simple suburban location Downtown/uptown place urban feel—in the suburbs, in an open rural area focus on family activities without lots that is really urban of frills but surrounded by – plenty of space and —lots of kids! —lots of action, and you shopping, entertainment, views can walk to everything and lots of activities Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

Living well yet attainably priced – Centerhouse by Trumark Homes • Ontario, CA • 1,430 to 1,946 sq. ft. • 14.6 per acre • First time and move down • Designed to be attainable and charming, Trumark spent money where it matters.

Cost and Price – Centerhouse by Trumark Homes

Sense of Place and Stylistic Different – Farmhouse at Willow Creek by BlackPine • Folsom, CA • 1,858 to 2,409 sq. ft. • 9 per acre • Move down and lateral moves • Thoughtful design details inside and out take these efficient homes to the next level

Place – Farmhouse at Willow Creek by BlackPine

Livable Small Places – Azure by The New Home Company • Rancho Mission Viejo, CA • 707 to 1,619 sq. ft. • 20.94 per acre • First time buyers and young couples • Townhome collection with a carriage unit that lives much larger than its 707 square feet

Carriage Unit – Azure by The New Home Company

Density and Private Outdoor Spaces – Waverly by Brookfield Residential • Ontario, CA • 2,158 to 2,513 sq. ft. • 12.97 per acre • Young couples and families • Clever planning and use easements provide usable outdoor space in a tight cluster

Small Outdoor Spaces – Waverly by Brookfield Residential