North State BIA Presents: Breakfast Blend Designing for Small - - PowerPoint PPT Presentation

North State BIA Presents: Breakfast Blend Designing for Small Spaces

PANELISTS: Nikky Mohanna, M.H. Mohanna Development Company Michael Paris, Black Pine Communities Kurt Donnelly, AIA, DAHLIN Architecture | Planning Keith Wilson, ASLA, Wilson Design Studio MODERATOR: Dean Wehrli, John Burns Real Estate Consulting

JBREC Consumer Insights Survey 2018

We invited new home shoppers to participate in a comprehensive survey about what they want in their next home. 37 builders and developers joined in the effort by helping write the 140 questions and sending the email to their prospect lists. 23,720 Nationally 1,248 Bay Area 259 Sacramento E M A I L S U R V E Y P A R T N E R S S H O P P E R S

Only 14% of Sacramento shoppers would commute for a lower price.

in a more distant location (that is less expensive) in a location closer to work and retail

Sacramento shoppers want to live: 45%

28% 13% 14% 10% 4%

16% 6% 22% 34% 17% 5% 19% 13% 34% 22% 9% 2%

No commute Under 10 minutes 10 to 20 minutes 20 to 40 minutes 40 minutes to an hour Over an hour

Bay Area Sacramento

Desired target commute is:

Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

Home size sweet spot 1,500 – 2,500 SF

What size of home do you expect to buy next?

Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

1% 9% 23% 28% 16% 9% 5% 4% 2% 3% < 1,000 1,000-1,499 1,500 - 1,999 2,000 - 2,499 2,500 - 2,999 3,000 - 3,499 3,500 - 3,999 4,000 - 4,499 4,500 - 4,999 5,000 +

Bay Area

0% 6% 22% 32% 18% 13% 6% 1% 1% 1% < 1,000 1,000-1,499 1,500 - 1,999 2,000 - 2,499 2,500 - 2,999 3,000 - 3,499 3,500 - 3,999 4,000 - 4,499 4,500 - 4,999 5,000 +

Sacramento

Just under a third of Sacramento shoppers are looking for a smaller home.

What will your next home be relative to your current homes?

Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

22% 26% 52% 31% 35% 35%

Smaller in size Equal in size Larger in size Bay Area Sacramento

Most Sacramento new home shoppers want a detached home but would consider attached if it offered a private garage, proper design, and a better location at a better price.

94% 6%

What type of home would you prefer to purchase next? Would any of the following community / location features cause you to consider an attached home?

54% 31% 29% 29% 27% 22% 21% 9% 8% 3%

• Nothing. I would only

consider detached Well designed that fits my lifestyle Private garage Private outdoor spaces A better location for a more affordable price Lots of amenities Walkability High-energy urban feel Easy access Ability to walk to the Metro station

Detached Attached

Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

Sacramento shoppers want a mid-to full-size lot, but they would trade lot size for a great private outdoor space.

Which type of lot are you shopping for?

• About 36% of shoppers

would take a smaller lot with a small/ private area

• ff the back of their

home

• The view is also more

important than extra space.

• Walking and biking trails

in the community compensate smaller

• utdoor spaces.

17% 34% 45% 4%

Small Mid-size Full-size Big Apex at Civita | San Diego, CA

Ryland Homes

Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

Half of shoppers want to live SurbanTM. They will move to the suburbs but want urban living amenities.

Best matched the community you are looking for:

Source: John Burns Real Estate Consulting 2018 Consumer and Product Insights Survey

52% 19% 13% 8% 8% 49% 23% 15% 7% 6%

Suburban area with an urban feel—in the suburbs, but surrounded by shopping, entertainment, and lots of activities Community or a large lots in an open rural area – plenty of space and views Suburban location with a focus on family activities —lots of kids! Simple suburban location without lots

• f frills

Downtown/uptown place that is really urban —lots of action, and you can walk to everything

Bay Area Sacramento

Living well yet attainably priced – Centerhouse by Trumark Homes

• Ontario, CA
• 1,430 to 1,946 sq. ft.
• 14.6 per acre
• First time and move

down

• Designed to be

attainable and charming, Trumark spent money where it matters.

Cost and Price – Centerhouse by Trumark Homes

Sense of Place and Stylistic Different – Farmhouse at Willow Creek by BlackPine

• Folsom, CA
• 1,858 to 2,409 sq. ft.
• 9 per acre
• Move down and lateral

moves

• Thoughtful design details

inside and out take these efficient homes to the next level

Place – Farmhouse at Willow Creek by BlackPine

Livable Small Places – Azure by The New Home Company

• Rancho Mission Viejo, CA
• 707 to 1,619 sq. ft.
• 20.94 per acre
• First time buyers and

young couples

• Townhome collection with

a carriage unit that lives much larger than its 707 square feet

Carriage Unit – Azure by The New Home Company

Density and Private Outdoor Spaces – Waverly by Brookfield Residential

• Ontario, CA
• 2,158 to 2,513 sq. ft.
• 12.97 per acre
• Young couples and

families

• Clever planning and use

easements provide usable outdoor space in a tight cluster

Small Outdoor Spaces – Waverly by Brookfield Residential