North North East East Alcohol Alcohol Behaviour Behaviour and - - PowerPoint PPT Presentation

North North East East Alcohol Alcohol Behaviour Behaviour and Perceptions and Perceptions Survey Survey 2014 2014

January 2015

Overview

2014 was s th the fif

fifth th y yea ear r of

Balance’s North East Alcohol Beh Behaviour viour and and Per erce cept ptions Sur ions Survey ey The he meth method

• dolog
• logy

y use used d co

cons nsiste istent nt

wi with th pr previous y vious yea ears A A to tota tal l of

• f 3,15

3,156 inte

interviews views wer ere e un unde derta taken en

Da Data ta weigh eighte ted d to

to soc socio io- de demog mograph phic ic an and d ge geog

• graph

phic ic pr profile

• file
• f
• f Nor

North th E East ast po popu pula lation tion

28% 25% 22% 23% 24% 32% 37% 42% 38% 38% 39% 38% 36% 39% 38% 2014 2013 2012 2011 2010

Increasing / higher risk drinkers Low risk drinkers Non drinkers

Drinking profile again shows Drinking profile again shows an incr an increase ease in Non D in Non Drinke rinkers rs

2014 Base: All respondents (3156)

Low Risk Drinkers

Women 55+, AB County Durham Northumberland No children

% higher amongst

Non Drinkers

Women 45-54, 65+, E Sunderland No children

% higher amongst % higher amongst

Men 18-44, C1 Darlington South Tyneside Redcar & Cleveland With children

I/H Risk Drinkers

Those who sometimes drink but haven’t in the last 6 months Those who used to drink but don’t anymore

Less Less socia social activ l activity key ity key factor in both short and long factor in both short and long term term abst abstinence inence

Financial reasons [9%]

Mental health reasons [8%]

Top reasons for stopping drinking Socialise less these days [22%]

Physical health reasons [36%] Socialise less these days [58%]

Physical health reasons [13%]

2014 Base: [a] Those who sometimes drink but not in the last 6 months (97); [b] Those who used to drink but don’t anymore (395)

Concern about level of alcohol consumed [8%] Concern about level of alcohol consumed [8%]

Preloading levels remain Preloading levels remain cons consiste istent nt

2014 Base: All respondents (3156)

11pm or after 10pm-10.59pm 9pm-9.59pm 8pm-8.59pm 7pm-7.59pm Before 7pm

Frequency of preloading vs. time you would usually go out for a night

• ut in pubs / bars / clubs

Never preloading Sometimes preloading Frequently/ always preloading

65+, D Hartlepool Sunderland Middlesbrough Non Drinkers

% too cheap higher amongst

Pubs

45-64 C2, D County Durham Middlesbrough Low Risk & Non Drinkers

% too cheap higher amongst

Supermarkets

55+, C2 Redcar & Cleveland Sunderland Middlesbrough Non Drinkers

% too cheap higher amongst

Off-licences

2014 Base: All respondents (3156)

Fewe Fewer again perc r again perceiving eiving alcoho alcohol l prices in supermarket prices in supermarkets too s too cheap cheap

4% 33% 13% 5% 35% 12% 4% 37% 17% 5% 29% 15% 6% 24% 14%

Pubs Supermarkets Off-licences

% saying price of alcohol is too CHEAP in…

2010 2011 2012 2013 2014

43% 45% 50% 56% 48% 2010 2011 2012 2013 2014

% who have heard of minimum pricing

Yes

2014 Base: All respondents (3156)

Men 35-64 AB, C1 County Durham Darlington Low & IH Risk Drinkers Women 18-34, D, E Hartlepool, Redcar & Cleveland Non Drinkers

% aware lower amongst % aware higher amongst

Awa Awarenes reness of s of minimum minimum pricing pricing is back in is back in line line with 2012 lev with 2012 levels els

...and suppo ...and support continue rt continues s to fall to fall

2014 Base: All respondents (3156)

30% 28% 29% 33% 34% 49% 56% 53% 47% 44% 2010 2011 2012 2013 2014

% supporting / objecting to minimum pricing

Objecting Supporting

% support higher amongst

45-54 Women, AB County Durham Non Drinkers

% object higher amongst

35-44 Men, E Sunderland Northumberland IH Risk drinkers

Concer Concerns on cost ns on cost now the now the leading leading reas reason for objectin

• n for objecting

g

2014 Base: All objecting to minimum pricing (1084)

46% 42% 32% 19% 18% 14% 3% 3% 35% 38% 36% 13% 10% 22% 5% 2%

Don’t want to pay more for alcohol Don’t feel that it will solve the ‘drinking culture’ problem Feel that it will penalise moderate drinkers Feel that it’s another way of taxing people Feel that it is a ‘nanny state’ policy / don’t think the Government should be involved in setting alcohol prices Feel that it will penalise the poor Feel that it will lead to pubs closing Other

You have indicated you object to minimum pricing, why is that? – 2014 vs 2013

2014 Base 2013 Base

Shop off Shop offers do have an ers do have an influence influence on buying

• n buying

behaviou behaviour

40% Buy additional alcohol

• ver and above what they would

normally if there are discounts or multi-buys on offer

2014 Base: All respondents (3156)

60% 28% 7% 4% 1% Never Once in a while Monthly 2 to 4 times a month More than once a week

% higher amongst

18-44 Men AB, C1 Darlington, Gateshead IH Risk Drinkers [66%]

8% 15% 84% 74% 2013 2014

At a hairdressing salon

Acceptable Unacceptable 8% 12% 86% 80% 2013 2014

At a motorway service station

48% 45% 38% 41% 2013 2014

On a train

10% 81% 2013 2014

At events/functions held in schools

Question not asked in 2013

2014 Base: All respondents (3156)

Acceptabilit Acceptability y of buying

• f buying alcohol

alcohol at at hairdressers hairdressers and service and service stations stations low low but rising but rising

Ho How acc accep epta table ble or

• r un

unac acce cepta ptable le is is it it to to be be a able to ble to bu buy y alco alcoho hol l : :

2014 Base: All respondents (3156)

No demand No demand for for more places more places that that sell sell alcoho alcohol

2% 2% 57% 59% 41% 38% 2013 2014

Which of these statements best describes your views on the availability

• f alcohol in your area?

There are not enough places that sell alcohol The number of places that sell alcohol is about right There are too many places that sell alcohol

18-24, 35-44 Men, AB, C1 Gateshead, Stockton, Northumberland South Tyneside IH Risk

% too many higher amongst % too many lower amongst

65+ Women D, E Hartlepool North Tyneside Non Drinkers

Most feel pubs Most feel pubs and bars and bars should should

• pen
• pen between 1

between 11am an 1am and 12p d 12pm

1% 1% 1% 2% 7% 24% 30% 4% 3% 3% 1% 3% 10% 6% 2%

Opening time

2014 Base: All respondents (3156)

Mean time: 1.00pm What is the earliest time that it is appropriate for pubs and bars to be able to start serving alcohol?

Approach Approaching ing 3 in 3 in 4 feel 4 feel closin closing g should should be between 11pm be between 11pm and and 12am 12am

3% 3% 6% 6% 3% 3% 3% 3% 1% 1% 1% 1% 7% 7% 39% 39% 33% 33%

Closing time

2014 Base: All respondents (3156)

Mean time: 11.57 pm What is the latest time that it is appropriate for clubs to serve alcohol until?

Strong opinions held on the Strong opinions held on the effects of others’ behaviour

70% fe

feel el th the e dr drunken unken be behaviou haviour r

• f others’

pu puts ts th them m off ff a n a nigh ght t out ut in n th the to town/city wn/city centr ntre

45% STRONGLY agree

2014 Base: All respondents (3156)

65+ Women, E Hartlepool, Middlesbrough, Redcar & Cleveland Non Drinkers, Low Risk

% agree higher amongst

Support for ban on alcohol Support for ban on alcohol adve advertising rtising before wa before watershed tershed at highe at highest ev st ever level er level

2014 Base: All respondents (3156)

18-34, Men, D Stockton North Tyneside Low & IH Risk

% agree lower amongst

65+ Women Hartlepool Northumberland Non Drinkers

% agree higher amongst

16% 19% 13% 18% 16% 65% 68% 71% 69% 73% 2010 2011 2012 2013 2014

% agreeing that there should be a ban on TV alcohol advertising before 9pm

Disagree Agree

Increase on Increase on 2013 in support for 2013 in support for limiti limiting ng alcohol advertising alcohol advertising in in cinem cinemas as

2014 Base: All respondents (3156)

25-34 D IH Risk Drinkers

% agree lower amongst

35-44 C2 Gateshead Redcar & Cleveland Non Drinkers

% agree higher amongst

8% 16% 15% 77% 68% 73% 2010 2011 2012 2013 2014

% agreeing that alcohol advertising should only be shown in cinemas if a film has an 18 certificate

Disagree Agree Question not asked in 2011 Question not asked in 2010

Opinion Opinion on restr

• n restricting

icting event event sponsorship sponsorship more po more polarised larised

2014 Base: All respondents (3156)

40% 29% 33% 35% 36% 41% 2010 2011 2012 2013 2014

% supporting/ objecting to restrictions on alcohol companies sponsoring sporting events

Object Support Question not asked in 2010 Question not asked in 2011

Men C1 35-44, 55-64 Gateshead, Sunderland IH Risk With children

% support higher amongst % object higher amongst

Women 65+ Hartlepool Non Drinkers

Decline Decline in overall in overall awareness awareness of

• f

link link between between alcoh alcohol

• l and c

and cance ancer r since since 2013 2013

2014 Base: All respondents (3156)

63% 70% 79% 82% 75% 2010 2011 2012 2013 2014

% associating alcohol with Cancer

% positive [Greatly increases the risk and Increases the risk a little combined] 36% 36% 43% 21% 36% 63% 70% 79% 82% 75% 2010 2011 2012 2013 2014

% associating alcohol with Cancer

% stating alcohol greatly increases the risk % positive [Greatly increases the risk and Increases the risk a little combined]

2014 Base: All respondents (3156)

73% 63% 70% 82% Total sample Does not increase the risk Increases the risk a little Greatly increases the risk

% agreeing there should be a ban on alcohol advertising before 9pm vs. awareness of link with cancer

Agree 34% 41% 36% 27% 44% 35% 45% 51% Total sample Does not increase the risk Increases the risk a little Greatly increases the risk

% supporting / objecting to minimum pricing vs. awareness of link with cancer

Object Support 33% 37% 36% 28% 41% 33% 35% 53% Total sample Does not increase the risk Increases the risk a little Greatly increases the risk

% supporting/ objecting to restrictions on alcohol companies sponsoring sporting events vs. awareness of link with cancer

Object Support

Awareness of health harms engenders support of change

73% 67% 74% 78% Total sample Does not increase the risk Increases the risk a little Greatly increases the risk

% agreeing that, in cinemas, alcohol advertising should only be shown if a film has an 18 certificate vs. awareness of link with cancer

Agree

Disappointing shifts on

measures linked to minimum

pricing and health

But positive gains on the subject of alcohol and

children

Conclusions

Awareness of cancer link encourages support for policy change

Conclusions

That 7 in 10 are put off going

• ut in the North East due to the drunken

behaviour of others’ is a powerful

statistic

No appetite for more places selling alcohol

Support for ‘extended’ opening

hours also low