North American Bird Conservation Initiative A Collaboration of - PowerPoint PPT Presentation

North American Bird Conservation Initiative A Collaboration of Partners for Bird Conservation ‘One in Four Gone:’ Communicating the Bird Crisis Ken Rosenberg, Cornell Lab of Ornithology, ABC August 7, 2019

Phase I: Science publication and media • Co-author institutions (CLO, ABC, ECCC, USGS, BCR, SI) • Press release and media outreach kit • Coordinate with Science media outreach • Key messages and talking points -93 Million (38%) North American Bird Conservation Initiative

Phase II: ‘Bird Crisis’ Campaign • Broader Coalition: led by Author NGOs, Audubon • One-two punch—Audubon press release • Unified messaging for addressing the Bird Crisis • Consulting firm—campaign title and roll-out strategy • Shared partner landing page—link to partner institutions • Creative Deliverables • Shared digital press kit (videos, photos, sounds) • Infographics for social media • 7 simple actions to save birds • U.S. policy actions for bird conservation North American Bird Conservation Initiative

Bird Crisis Campaign: NABCI Invitation • All partners welcome to participate • Sign up (contact and email) Google doc: bit.ly/bird-crisis-email • Will invite to all-partner call for Phase II • Will get updates on assets and resources to use/ share • Can re-post videos, social media, etc. • Participate in 7 simple actions, 7 weeks • Link to NABCI priorities, SOTB, PIF 30 th , etc. North American Bird Conservation Initiative