North American Bird Conservation Initiative A Collaboration of - - PowerPoint PPT Presentation

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Aug 17, 2023 663 likes •758 views

North American Bird Conservation Initiative A Collaboration of Partners for Bird Conservation One in Four Gone: Communicating the Bird Crisis Ken Rosenberg, Cornell Lab of Ornithology, ABC August 7, 2019 Phase I: Science publication and

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North American Bird Conservation Initiative

A Collaboration of Partners for Bird Conservation

‘One in Four Gone:’ Communicating the Bird Crisis

Ken Rosenberg, Cornell Lab of Ornithology, ABC August 7, 2019

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Phase I: Science publication and media

Co-author institutions (CLO, ABC, ECCC, USGS, BCR, SI)
Press release and media outreach kit
Coordinate with Science media outreach
Key messages and talking points

North American Bird Conservation Initiative

93 Million (38%)

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Phase II: ‘Bird Crisis’ Campaign

Broader Coalition: led by Author NGOs, Audubon
One-two punch—Audubon press release
Unified messaging for addressing the Bird Crisis
Consulting firm—campaign title and roll-out strategy
Shared partner landing page—link to partner institutions
Creative Deliverables
Shared digital press kit (videos, photos, sounds)
Infographics for social media
7 simple actions to save birds
U.S. policy actions for bird conservation

North American Bird Conservation Initiative

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Bird Crisis Campaign: NABCI Invitation

North American Bird Conservation Initiative

All partners welcome to participate
Sign up (contact and email) Google doc: bit.ly/bird-crisis-email
Will invite to all-partner call for Phase II
Will get updates on assets and resources to use/ share
Can re-post videos, social media, etc.
Participate in 7 simple actions, 7 weeks
Link to NABCI priorities, SOTB, PIF 30th, etc.