NEX T GENERATION DTC DIGITAL K A T I E B O N G I O V A N N I - - PowerPoint PPT Presentation

NEX T GENERATION DTC – DIGITAL

K A T I E B O N G I O V A N N I Vice President, Omni Channel & eCommerce – Vans

V A N S . C O M I S M O R E T H A N A S A L E S C H A N N E L , I T I S A N O P P O R T U N I T Y T O C R E A T E P O W E R F U L B R A N D E X P E R I E N C E S

V A N S . C O M L E V E R A G E S S T O R Y T E L L I N G T H A T B L E N D S C O N T E N T A N D C O M M E R C E

4

P E R S O N A L I Z A T I O N E N H A N C E S T H E B R A N D E X P E R I E N C E

V A N S E N A B L E S C R E A T I V I T Y V I A B E S T - I N - C L A S S E X P E R I E N C E S

Focused on delivering impactful brand experiences that drive engagement and conversion

V A N S C U S T O M I Z A T I O N B A L A N C E S H E R I T A G E A N D P R O G R E S S I O N

Get video in there and think about screencap

C U S T O M S I S A V I T A L D I F F E R E N T I A T O R A N D D R I V E R O F B R A N D L O V E

Omg omg omg

• mg omg. I’ve

never owned a pair of Vans but now! How do I

• rder a pair
• f these?

They are amazing! I need these shoes!!

T H E R E S U L T S A R E I N

V A N S C O N T I N U E S T O S H A R E L E A R N I N G S A N D P R O P A G A T E T H E M G L O B A L L Y

V A N S C L E A R S T R A T E G I C D I R E C T I O N W I L L P O W E R O U R C O N T I N U E D P E R F O R M A N C E

HOW WE’LL GET THERE TOTAL GLOBAL DIGITAL REVENUE

ENABLE CREATIVITY AND BEST-IN-CLASS EXPERIENCE UTILIZE CUSTOMS AS A VITAL DIFFERENTIATOR AND BRAND LOVE DRIVER SHARE LEARNINGS GLOBALLY CY’13 FY’19 FY’23 TARGET FY’17

~35%

>50% 5 yr. CAGR +30-35%

Note: CY’13-FY’17 CAGR represents 2013-2016 CAGR presented on a calendar year basis; Fiscal year (FY) represents trailing twelve months ending Saturday closest to March 31 of each year