NEX T GENERATION DTC RETAIL STORES D A V I D T H E I S S Vice - PowerPoint PPT Presentation

NEX T GENERATION DTC – RETAIL STORES D A V I D T H E I S S Vice President, Direct to Consumer – Vans

E X P A N D I N G N E X T G E N E R A T I O N D I R E C T - T O - C O N S U M E R 1 2 3 4 DEEP CONSUMER ICONS AND EXPANDING NEXT INSPIRE ASIAN CONNECTIVITY INNOVATION GENERATION DIRECT- EXPRESSIVE TO-CONSUMER CREATORS

D T C P O W E R S V A N S G R O W T H A N D B U I L D S O U R B R A N D I N M Y R I A D W A Y S DIRECT-TO-CONSUMER BUSINESS IS A STRATEGIC ENABLER FOR VANS  AWARENESS  AFFINITY DRIVES  ASPIRATION  SALES, PRODUCTIVITY & PROFITABILITY

V A N S R E T A I L S T O R E S A R E B R A N D I C O N S

S I N C E V A N S F O U N D I N G I N 1 9 6 6 , O U R F O O T P R I N T H A S E V O L V E D A N D E X P A N D E D EMEA 110+ Owned 150+ Partner APAC AMERICAS 60+ Owned 500+ Owned 1,200+ Partner Note: “Owned” represents Full-Price and Outlet Stores. “Partner” represents both partner and concession doors.

V A N S S T O R E T E A M S A R E A K E Y P O I N T O F D I F F E R E N T I A T I O N A N D C O M P E T I T I V E A D V A N T A G E PASSIONATE INSPIRED ENGAGING “WE ARE NOT A SHOE COMPANY, WE ARE A PEOPLE COMPANY THAT MAKES SHOES.” – PAUL VAN DOREN

I M P A C T F U L S T O R Y T E L L I N G D R I V E S C O N V E R S I O N A N D C O N S U M E R E N G A G E M E N T WINDOW INTERIOR FOOTWEAR WALL

“ T E S T A N D L E A R N ” M E N T A L I T Y & T E C H N O L O G Y F U E L T H E E V O L U T I O N O F V A N S C O N S U M E R E X P E R I E N C E What we measure  Attention  Navigation  Traffic  … What we impact p = .033  Consumer satisfaction  Conversion  Dwell-time  …

O N G O I N G R E T A I L E X P A N S I O N I S F U E L E D B Y N E W S T O R E F O R M A T S B O U T I Q U E E L E VAT E D S T R E E T B R A N D S H O W C A S E M A L L O U T L E T

R E T A I L 3 . 0 I S T H E N E X T E V O L U T I O N O F V A N S P H Y S I C A L S T O R E S

V A N S C L E A R S T R A T E G I C D I R E C T I O N W I L L P O W E R O U R C O N T I N U E D P E R F O R M A N C E HOW WE’LL GET THERE TOTAL GLOBAL STORE REVENUE ENABLE STORE TEAMS TO REMAIN A KEY SOURCE OF DIFFERENTIATION 5 yr. CAGR +8-10% >23% NEW STORE FORMATS THAT SUPPORT ~ 15% GROWTH AND EXTEND BRAND REACH DRIVE GLOBAL CONSISTENCY AND MAINTAIN LOCAL RELEVANCE CY’13 FY’17 FY’19 E FY’23 TARGET Note: CY’13-FY’17 CAGR represents 2013-2016 CAGR presented on a calendar year basis; Fiscal year (FY) represents trailing twelve months ending Saturday closest to March 31 of each year