New Media Mavericks: Will The Revolution Be Spidered? June 10, - - PowerPoint PPT Presentation

New Media Mavericks: Will The Revolution Be Spidered?

June 10, 2008

(Last) Year Of Living Digitally

• Unplugged The Cable 1/1/2007
• http://www.YearOfLivingDigitally.com
• Two Biggest Surprises
• Saved Money
• Didn’t Miss A Thing / Didn’t Go Back
• The Luddite Best Man

http://www.paulcolligan.com/google

Who Is Paul Colligan?

• New Media Enthusiast Who Brought Props
• CEO, Colligan.com, Inc. - TIMDJ
• Full Time New Media Maker & Trainer
• Blog, Podcast, Video, eBook, Etc.
• Author, The Business Podcasting Bible
• http://www.PaulColligan.com/google

http://www.paulcolligan.com/google

Outline

• A New Media Friday
• The Secret Of The Podcast Revolution
• The Technology Is Here
• The Numbers Are Here
• Seriously ...
• Q&A

http://www.paulcolligan.com/google

A New Media Friday

• Preparing For This Presentation From A

Podcast On My iPhone - Mostly Streamed

• Delivered Training Via Casgle PodDeus
• Wife And I Watched Ken Burn’s

“Brooklyn Bridge” Via Netflix On Demand While Our 8 Year Old Daughter Read “Ramona” On The Kindle

• We Didn’t Watch Battlestar Galactica

http://www.paulcolligan.com/google

The “Secret” Of The Podcast Revolution

• Podcasting Is A Single Channel

For New Media Delivery

• No License Or Special Tech Required
• Leveraging The Sexiest Tech Out There
• Kicked Us In The Pants
• We Need It Again / Lots Of Channels

http://www.paulcolligan.com/google

The Technology Is Here

• Flip Cameras & Field Interview Kits
• Kindles and iPhones
• The Streamers
• eLearning, PodDeus, and Popcorn Hours
• The iYule, PayPal, and PremiumCast.com

http://www.paulcolligan.com/google

Flip Cameras And Field Interview Kits

• NTSC Video My 5 Year Old Can Run
• Say Cheese Everyone!
• Brought Tim With Me
• Recording Some Highlights So I Don’t

Have To ...

http://www.paulcolligan.com/google

Kindles And iPhones

• My 8 Year Old
• Got The Kindle On Friday
• Hundreds Of Pages Read
• Top Selling Kindle Book - Indie Publisher
• Book On Using The Kindle
• If I Was Streaming Audio On A 2G Phone ...

http://www.paulcolligan.com/google

The Live Streamers

• A 3 Year Old Nokia Phone - Qik
• Any Laptop With A Web Cam - Ustream
• Multiple Cameras And Locations - Mogulus
• Mogulus And UberSyndication

http://www.paulcolligan.com/google

eLearning, PodDeus, And Popcorn Hours

http://www.paulcolligan.com/google

The iYule, PayPal, and Premiumcast.com

• http://www.iYule.tv
• 1.3 GIG HD

Video

• $5 / $7 / $10
• Sold One

Yesterday

http://www.paulcolligan.com/google

The iYule, PayPal, and Premiumcast.com

• Thousands Sold / Charity / Including 10% Of

A School In Nepal / Just Year 1

http://www.paulcolligan.com/google

If The Tech Is Here ...

• Then it must be the numbers aren’t, right?

http://www.paulcolligan.com/google

The Numbers Are Here

• Edison Report
• Additional Internet TV Reports
• Geekbrief.TV / The 7th Son / Grammar Girl
• Stompernet SMARTS
• We’ve Been Oprah’d

http://www.paulcolligan.com/google

Edison Report

• Podcast Consumers are Comfortable

Watching Television Through Non- Traditional Means

• 45% DVD = Paul’s Best Man
• More Than One In Five Americans Has

Watched Or Listened To Downloadable Media

http://www.paulcolligan.com/google

Edison Report

• 47% Of Podcast Consumers Have

Purchased Content Online

• 82% Purchased Something

Online

• JUST ONE CHANNEL Meme

http://www.paulcolligan.com/google

Internet TV Reports

• 5/26/2008 - L.A. Times - “They’re becoming just the lowest

numbers on the multichannel dial, rather than the last outposts

• f mass culture.”
• 5/27/2008 - ABI Research - “... the number of viewers who

access video via the Web to nearly quadruple in the next few years, reaching at least one billion in 2013.”

• 5/30/2008 - Ipsos - “Among the 52% of American’s age 12+

whom have ever streamed or downloaded a digital video file

• nline, about one out of every five hours spent watching movies,

TV shows and/or other types of videos is done so on a PC.”

http://www.paulcolligan.com/google

GeekBrief.tv

• Recent Check -

Average >350,000 Downloads Per Episode

• Many Episodes

That Have Passed 1,000,000

• Getting Ready For

The Big Trip

http://www.paulcolligan.com/google

7th Son

• Novel as audio Podcast
• Cameos From Nathan

Fillion, and George Romero

• >30,000 / >1,000,000

downloads

• Printing from Martin's

Press in 2009

http://www.paulcolligan.com/google

Grammar Girl

• 1.2 Million Nielsen Validated Downloads
• May 2008

Stompernet SMARTS

• More Than 2,000 Copies Of A $1397

Training Product Sold In Less Than A Week

• Marketing Via A Series Of Videos

And A PDF Report

• No Physical Delivery At All
• Amazon S3 As CDN

http://www.paulcolligan.com/google

We’ve Been Oprah’d

• 374,000 Entries In Google For

“Oprah Podcast”

http://www.paulcolligan.com/google

Seriously ...

• Old And New Media Side By Side
• The Walled Platform Is Dead
• That Index Is A Valuable Index
• That Index Doesn’t Exist

http://www.paulcolligan.com/google

How To Get Serious

• Subscribe To My Blog
• New Media Expo - Year 4 - Meet Tim
• Promote Benefits, Not Technology
• Leverage What Your Audience

Is Already Leveraging With Content You Already Have

• Consider Indexing This Stuff

http://www.paulcolligan.com/google

Thank You / Q&A

http://www.paulcolligan.com/google

Links Plus “Missing” Slides And Content