NetSci2020 Influence maximization in simplicial contagion Guillaume - - PowerPoint PPT Presentation

netsci2020
SMART_READER_LITE
LIVE PREVIEW

NetSci2020 Influence maximization in simplicial contagion Guillaume - - PowerPoint PPT Presentation

NetSci2020 Influence maximization in simplicial contagion Guillaume St-Onge , Iacopo Iacopini, Giovanni Petri, Alain Barrat, Vito Latora & Laurent Hbert-Dufresne 2020/09/22 Dpartement de physique, de gnie physique, et doptique


slide-1
SLIDE 1

NetSci2020

Influence maximization in simplicial contagion

Guillaume St-Onge, Iacopo Iacopini, Giovanni Petri, Alain Barrat, Vito Latora & Laurent Hébert-Dufresne 2020/09/22

Département de physique, de génie physique, et d’optique Université Laval, Québec, Canada

slide-2
SLIDE 2

1 Simplicial contagion (a.k.a simplagion)

slide-3
SLIDE 3

2

Mean-field description dI dt = −I +

  • w

βωkωIω(1 − I) . I(t) : fraction of infected nodes kω : average participation to ω-simplex βω : additive infection rate when ω nodes are infected within a simplex Not appropriate for heterogeneous structures!

slide-4
SLIDE 4

3

Some related works

  • N. Landry, J. G. Restrepo : The effect of heterogeneity on hypergraph contagion models
  • B. Jhun, M. Jo and B. Kahng : Simplicial SIS model in scale-free uniform hypergraph
  • J. T. Matamalas, S. Gómez, A. Arenas : Abrupt phase transition of epidemic spreading in

simplicial complexes

  • P. Cisneros-Velarde, F. Bullo : Multi-group SIS epidemics with simplicial and higher-order

interactions

slide-5
SLIDE 5

4 Key points of the talk

  • 1. An analytical approach to contagions on higher-order networks
  • 2. Dynamical heterogeneity of groups/simplices
  • 3. “Influential groups/simplices” can beat “influential spreaders”
slide-6
SLIDE 6

5 Who influences Twitter discussions? #myNYPD

  • 1. No correlation between # of

followers and influence (retweets+mentions), r = 0.145.

  • 2. Clashes with standard notions of

“influential spreaders”.

  • S. Jackson & B. Foucault Welles, Journal of Communication, 2015
slide-7
SLIDE 7

6 Who are the influential spreaders of complex contagions

  • n networks with higher-order structure?
slide-8
SLIDE 8

7 Mapping simplagion to complex contagion on bipartite networks

slide-9
SLIDE 9

8 Higher-order analytical framework

slide-10
SLIDE 10

9

Heterogeneous mean-field equations for nodes dsm dt = 1 − sm − m r sm . Approximate master equations for groups dfn,i dt = µ(i + 1) fn,i+1 − µi fn,i , − (n − i)

  • β(n, i) + ρ
  • fn,i ,

+ (n − i + 1)

  • β(n, i − 1) + ρ
  • fn,i−1 .

sm(t) : fraction of susceptible nodes with membership m fn,i(t) : fraction of groups of size n with i infected

  • β(n, i) , µi : local infection/recovery rates
  • r(t) , ρ(t) : mean-field couplings

Example

LHD et al. Phys Rev E, 2010

slide-11
SLIDE 11

10

Simple model of social contagion β(n, i) = λiν ν < 1 : social inhibition ν = 1 : SIS model ν > 1 : social reinforcement

slide-12
SLIDE 12

11

Dynamical heterogeneity of groups Groups of the same size do not all follow the same evolution. Bimodality of outcomes would be lost in a coarse-grained model. Can we maximize the faster mode?

slide-13
SLIDE 13

12 Influence maximization

Goal : Maximize ˙ I(0) by distributing wisely I(0) = ǫ ≪ 1. Rules We set λ > λc so that I∗ = 0 is unstable You can choose among two approaches

  • 1. Influential spreaders : engineer node set {sm(0)}
  • 2. Influential simplices : engineer group set {fn,i(0)}

The unchosen set is distributed randomly, i.e. fn,i(0) = n i

  • ǫi(1 − ǫ)n−i
  • r

sm = 1 − ǫ ∀m .

slide-14
SLIDE 14

13

Influential spreaders

Optimal strategy

Infect nodes with highest available membership m Influential groups

Optimal strategy

Favor most profitable group confi- gurations (n, i) as measured from R(n, i) = β(n, i)(n − i)/i

slide-15
SLIDE 15

14

Influential groups beat influential spreaders in strongly non-linear contagions gm ∼ m−γm ; pn ∼ θne−θ/n!

1.0 1.5 2.0 2.5 3.0 Contagion non-linearity ν −0.01 0.00 0.01 0.02 0.03 0.04 0.05 Initial spreading speed ˙ I(0)

Influential spreaders Influential groups Random

slide-16
SLIDE 16

15 What’s next?

The classic picture of influential spreaders sometimes fail. But when? Understand when to target influential groups or influential spreaders. Look at the reverse problem : targeted immunization. ◮ Is it better to immunize nodes or parts of groups? . . .

slide-17
SLIDE 17

16 Take-home message

  • 1. We have models to help us think more deeply about the interplay of

higher-order structure and non-linear contagions

  • 2. These models shift the focus from individuals to groups
  • 3. Influential groups/simplices vs influential spreaders/nodes
slide-18
SLIDE 18

17 Aknowledgments

Thanks to my collaborators Iacopo Iacopini, Giovanni Petri, Alain Barrat, Vito Latora, Laurent Hébert-Dufresne Preprints using the same framework arXiv:2004.10203 and arXiv:2003.05924 Funding and computational ressources