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ADVE RT I SI NG §60-1411.03(1) – UNAUT HORI ZE D ACT S §60-1411.03(1) T o adve r tise and offe r a ny ye a r, ma ke , e ng ine size , mo d e l, type , e q uipme nt, pric e , tra d e -in a llo wa nc e , o r te rms o r ma ke o the r c la ims o r c o nditio ns pe rta ining to the sa le , le a sing , o r re nta l o f mo to r ve hic le s, mo to rc yc le s, a nd tra ile rs whic h ar e not tr uthful and c le ar ly se t for th. WHE N ADVE RT ISING ABOUT A VE HICL E OR T HE DE AL , JUST T E L L T HE T RUT H AND BE CL E AR
ADVE RT I SI NG §60-1411.03(4) – UNAUT HORI ZE D ACT S §60-1411.03(4) T o a dve rtise (a ) tha t the a dve rtise r’ s pric e s a re a lwa ys o r g e ne ra lly lo we r tha n c o mpe titive pric e s a nd no t me t o r e q ua lle d b y o the rs o r tha t the a dve rtise r a lwa ys o r g e ne ra lly unde rse lls c o mpe tito rs, (b ) tha t the a dve rtise r’ s pric e s a re a lwa ys o r g e ne ra lly the lo we st o r tha t no o the r de a le r ha s lo we r pric e s, (c ) tha t the a dve rtise r is ne ve r unde rso ld , o r (d ) tha t no o the r a d ve rtise r o r d e a le rwill ha ve a lo we r pric e . DON’T SAY, “WE HAVE T HE BE ST PRICE S” DON’T SAY, “WE HAVE T HE L OWE ST PRICE S” DON’T SAY, “NO ONE CAN BE AT OUR PRICE S”
ADVE RT I SI NG §60-1411.03(5) – UNAUT HORI ZE D ACT S §60-1411.03(5) T o a dve rtise a nd ma ke sta te me nts suc h a s Write Yo ur Own De a l, Na me Yo ur Own Pric e , o r Na me Yo ur Own Mo nthly Pa yme nts a nd o the r sta te me nts o f a simila r na ture . DON’T ADVE RT ISE , “T E L L US HOW L OW YOUR PAYME NT MUST GO”
ADVE RT I SI NG §60-1411.03(7) – UNAUT HORI ZE D ACT S §60-1411.03(7) T o a dve rtise b y ma king the la yo ut, he a dline s, illustra tio ns, a nd type size o f a n a dve rtise me nt so a s to c o nve y o r pe rmit a n e rro ne o us impre ssio n a s to whic h mo to r ve hic le , mo to rc yc le , o r tra ile r o r mo to r ve hic le s, mo to rc yc le s, o r tra ile rs a re o ffe re d a t fe a ture d pric e s. No a dve rtise d o ffe r, e xpre ssio n, o r displa y o f pric e , te rms, d o wnpa yme nt, tra d e -in a llo wa nc e , c a sh diffe re nc e , o r sa ving s sha ll b e misle a ding b y itse lf, and any qualific ation to suc h offe r , e xpr e ssion, or display shall be c le ar ly and c onspic uously se t for th in c ompar ative type size and style , loc ation, and layout to pr e ve nt de c e ption. BE SURE ADVE RT ISE ME NT ISN’T CONF USING OR MISL E ADING DON’T INCL UDE CONDIT IONAL OR QUAL IF YING DISCOUNT S IN T HE PRICE , E SPE CIAL L Y ON WE BSIT E S L IKE T RUE CAR.COM, CARS.COM AND AUT OT RADE R.COM
ADVE RT I SI NG §60-1411.03(8) – UNAUT HORI ZE D ACT S §60-1411.03(8) T o a dve rtise the pric e o f a mo to r ve hic le , mo to rc yc le , o r tra ile r witho ut inc luding a ll c ha rg e s whic h the c usto me r must pa y fo r the mo to r ve hic le , mo to rc yc le , o r tra ile r, e xc e pting sta te a nd lo c a l ta xe s a nd lic e nse , title , a nd o the r fe e s. I t sha ll b e unla wful to a dve rtise pric e s d e sc rib e d a s unpa id b a la nc e unle ss the y a re the full c a sh se lling pric e a nd to a dve rtise pric e whic h is no t the full se lling pric e e ve n tho ug h q ua lifie d with e xpre ssio ns suc h a s with tra d e , with a c c e pta b le tra de , o r o the r simila rwo rd s. BE SURE T O INCL UDE T HE DOC F E E S IN T HE PRICE OR SPE CIF ICAL L Y ST AT E HOW MUCH T HE DOC F E E IS WIT H T HE PRICE EXAMPL E: $15,000 + $199 DOC F EE
ADVE RT I SI NG §60-1411.03(10) – UNAUT HORI ZE D ACT S §60-1411.03(10) T o a dve rtise c la ims tha t E ve ryb o dy F ina nc e d , No Cre dit Re je c te d, o r We fina nc e Anyo ne a nd o the r simila r a ffirma tive sta te me nts. DON’T SAY, “WE F INANCE E VE RYONE ”
ADVE RT I SI NG §60-1411.03(11) – UNAUT HORI ZE D ACT S §60-1411.03(11) T o a d ve rtise a spe c ific tra d e -in a mo unt o r ra ng e o f a mo unts. DON’T ADVE RT ISE : “DRAG IT HE RE AND WE ’L L GIVE YOU $2,000” “WE ’L L GIVE YOU BE T WE E N $1,500 AND $3,000 F OR YOUR T RADE - IN” BE CARE F UL WHE N RE F E RE NCI NG KE L L E Y BL UE BOOK I N YOUR ADVE RT I S I NG
ADVE RT I SI NG §60-1411.03(17) – UNAUT HORI ZE D ACT S §60-1411.03(17) T o a dve rtise mo to r ve hic le s, mo to rc yc le s, a nd tra ile rs o wne d b y o r in the po sse ssio n o f de a le rs witho ut the na me o f the d e a le rship o r a ny o the r ma nne r so a s to c o nve y the impre ssio n tha t the y a re b e ing o ffe re d b y priva te pa rtie s. DE AL E RS ARE RE SPONSIBL E WHE N SAL E SPE OPL E ADVE RT ISE ONL INE BE CARE F UL ADVE RT ISING ON SOCIAL ME DIA CL E ARL Y AND PROMINANT L Y ST AT E T HE DE AL E RSHIP’S NAME
ADVE RT I SI NG §60-1411.03(17) – UNAUT HORI ZE D ACT S CONT . §60-1411.03(17) L IST UNDE R T HE “DE AL E R” CAT E GORY AND NOT “BY OWNE R” F ACE BOOK MARK E T PL ACE CRAI G’ S L IST
ADVE RT I SI NG §60-1411.03 – UNAUT HORI ZE D ACT S ADVE RT ISING QUE ST IONS?
SAL E S AT PL ACE OF BUSI NE SS • E xa mple 1: A Custo me r c a lls the De a le rship to b uy a ne w truc k o n MSO. T he De a le rship tra nspo rts the truc k to the Custo me r’ s fa rm to sho w the Custo me r. T he Custo me r a g re e s to b uy the truc k a nd sig ns the pa pe rwo rk a t the fa rm. T he De a le r a lso sig ns the pa pe rwo rk a t the fa rm a nd le a ve s the truc k with the Custo me r.
SAL E S AT PL ACE OF BUSI NE SS VIOL AT ION • PAPE RWORK WAS COMPL E T E D OF F T HE L ICE NSE D PRE MISE S • DE PE NDING ON WHE RE T HE CUST OME R L IVE S, ANOT HE R F RANCHISE E COUL D COMPL AIN T O T HE MANUF ACT URE R T HAT YOU ARE SE L L ING NE W VE HICL E S OUT SIDE OF YOUR ARE A OF RE SPONSIBIL IT Y
SAL E S AT PL ACE OF BUSI NE SS • E xa mple 2: T he Custo me r c a lls the De a le rship to b uy a use d truc k. T he De a le rship e ma ils e le c tro nic purc ha se a g re e me nt to the Custo me r. T he Custo me r sig ns a g re e me nt a t the ir fa rm a nd ma ils it b a c k to the De a le rship. T he De a le rship sig ns the a g re e me nt a t the De a le rship a nd the n d e live rs the truc k to the Custo me rwith the sig ne d purc ha se a g re e me nt.
SAL E S AT PL ACE OF BUSI NE SS NO VIOL AT ION • T HE CUST OME R MAY SIGN T HE PURCHASE AGRE E ME NT AT T HE F ARM AS L ONG AS T HE DE AL E RSHIP SIGNS T HE PURCHASE AGRE E ME NT L AST AT T HE DE AL E RSHIP. • AF T E R T HE AGRE E ME NT IS SIGNE D AT T HE DE AL E RSHIP, T HE DE AL E RSHIP CAN T HE N SE ND T HE SIGNE D PURCHASE AGRE E ME NT T O T HE CUST OME R AND DE L IVE R T HE T RUCK T O T HE CUST OME R. • T HE DE AL E RSHIP MAY AL SO USE E L E CT RONIC PAPE RWORK T O SPE E D UP T HE PROCE SS.
DE AL E R PL AT E USE • §60-373(1) E a c h lic e nse d mo to r ve hic le de a le r o r tra ile r d e a le r a s d e fine d in se c tio ns 60-1401.26 a nd 60-1401.37, re spe c tive ly, d o ing b usine ss in this sta te , in lie u o f re g iste ring e a c h mo to r ve hic le o r tra ile r whic h suc h d e a le r o wns o f a type o the rwise re q uire d to b e re g iste re d, o r a ny full-time o r pa rt-time e mplo ye e o r a g e nt o f suc h d e a le r ma y, if the mo to r ve hic le o r tra ile r d ispla ys d e a le rnumb e r pla te s:
DE AL E R PL AT E USE • §60-373(1)(a ) Ope ra te o r to w the mo to r ve hic le o r tra ile r upo n the hig hwa ys o f this sta te so le ly fo r purpo se s o f tra nspo rting , te sting , d e mo nstra ting , o r use in the o rd ina ry c o urse a nd c o nd uc t o f b usine ss a s a mo to r ve hic le o r tra ile r d e a le r. Suc h use may inc lude pe r sonal or pr ivate use by the de ale r and pe r sonal or pr ivate use by any bona fide e mploye e , if the e mplo ye e c a n b e ve rifie d b y pa yro ll re c o rds ma inta ine d a t the d e a le rship a s o rd ina rily wo rking mo re tha n thirty ho urs pe r we e k o r fifte e n hund re d ho urs pe r ye a r a t the d e a le rship;
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