Navigate the Software Integration World July 24, 2018 July 24, - - PowerPoint PPT Presentation

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Navigate the Software Integration World July 24, 2018 July 24, - - PowerPoint PPT Presentation

Apps, Zaps, Data Maps: How Nonprofits can Navigate the Software Integration World July 24, 2018 July 24, 2018 Please Suggest Questions Throughout the Conversation (Well answer as many as we can at the end.) Note: Todays webinar will


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SLIDE 1

Apps, Zaps, Data Maps:

How Nonprofits can Navigate the Software Integration World

July 24, 2018 July 24, 2018

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SLIDE 2

July 24, 2018 July 24, 2018

Please Suggest Questions Throughout the Conversation

(We’ll answer as many as we can at the end.)

Questions go in the “questions” tab

Note: Today’s webinar will be recorded. We will email everyone a copy

  • f the recording after

the event.

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July 24, 2018 July 24, 2018

Arielle Gart

Marketing and Outreach Manager, GuideStar

Tim Sarrantonio

Director of Business Development, NeonCRM

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Agenda

Key topics:

  • Why do we care about integrations?
  • How should I approach integrations?
  • Examples & Best Practices

Bonus:

  • Idealware CRM Integration Report
  • Q&A

July 24, 2018 July 24, 2018

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About me

Tim Sarrantonio

DIRECTOR OF BUSINESS DEVELOPMENT

  • 13+ years working for nonprofits
  • Raised over $3 million
  • Raiser’s Edge, Salesforce background
  • Current NeonCRM admin

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Why should nonprofits care about software integration?

Understanding the Landscape

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Integration & Your Data

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X

You’re doing 2x as much work!

Double data entry Manual reporting Download/upload lists Limited data insights

System 1 System 2

(Ex: Excel Sheet) (Ex: Your CRM)

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Data Silos

July 24, 2018 A data silo is a repository of data that is isolated from the rest of the

  • rganization, because that data is not compatible or not integrated

with other data systems.

Donor Database Volunteers Mobile Giving Emails Social Media Accounting Payment Processing Event Ticketing

x x x

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You’re not alone

...and none of them talk to each other

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5

different systems The average nonprofit has data across...

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Benefits of Integration

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Better Quality Data Personalized Engagement Maximize Fundraising End-to-End Reporting Extend Functionality

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But what is an integration?

July 24, 2018 An import/export is not a real

  • integration. It won’t save you

time, and increases the chance

  • f creating bad data.

Ask vendors how the integration works, and be clear on the capabilities before you decide. July 24, 2018

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July 24, 2018

How can your organization approach software integrations?

Getting Started

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Built-In Partners

Most software providers offer built-in, out-of-the-box integrations with specific partners. To see the platforms your provider may work with, check the website or support center. July 24, 2018 July 24, 2018

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Leverage Zapier

Zapier is a tool that helps connect more than 1,000 apps and automates time-consuming tasks (like data entry). July 24, 2018 July 24, 2018

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Custom Options

API: An API (or application programming interface) is a set of subroutine definitions, protocols, and tools for building software. In simpler terms, it’s a method that helps programmers build connections between different software systems. July 24, 2018 July 24, 2018

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Custom Options

Developers can use an open API to connect two different platforms. An open API is critical for data quality. Some providers will offer custom programming to extend functionality

  • r help you track additional data.

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Testing Integrations

Start with a small dataset or control record (e.g. your own email). Check to make sure it works the way you expect it to before you roll it out across the entire system. July 24, 2018

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Getting results with nonprofit software integrations

Examples & Best Practices

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Question:

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  • Communication History
  • Event History
  • Volunteer History
  • Wealth Screening Profiles
  • Advocacy Actions

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Besides donations, what is the most important information your nonprofit wants to track?

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Comprehensive Reporting

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  • Combine standard, external, and custom data
  • Get deep insights from cross-platform reporting
  • Cut down on manual reporting & analysis

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Personalized Engagement

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  • All past engagement

and activity in one place

  • Deep segmentation

abilities to create tailored communications

  • Better appeals with

accurate ask amounts and preferred ask methods July 24, 2018

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Maximize Fundraising

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  • Build real relationships

with donors, so you can engage them effectively

  • Integrate with the best

tools to provide the best experience

  • Personalized experiences

deliver the best results July 24, 2018

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Extend Functionality

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  • Create new ways to track internal or constituent data
  • Make a home for all your data — even if it doesn’t “fit” in your

existing database

  • Prevents the need for spreadsheets

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Any questions?

Q&A

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Bonus: Idealware Report

July 24, 2018 Download:

https://bit.ly/2uR6Mxn

July 24, 2018

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Thank You!

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