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1 Nanotechnology: Social issues and implications Andrew Cook Abstract An empirical study was undertaken to measure New Zealand public reactions to the implementation of various nanotechnology applications. In an area where little research has been undertaken, the study used a novel panel focus group method to enable lay consideration
- f an unfamiliar topic.
This paper draws on transcription data from three of four planned focus groups with approximately ten subjects per group (N = 32). Over three meetings each group gained knowledge of the unfamiliar topic and considered a range of possible applications of
- nanotechnology. In-depth discussion was facilitated and, to avoid undue predetermination of
responses, emergent themes were pursued and explored. Analysis of the transcription data identified salient attitudes, beliefs, views and values associated with the examples. Amongst key results, identification was made of values associated with nature that suggested a resilient attitude that would present difficulties for using nanotechnology in the natural
- environment. There was also apprehension associated with the possibility of unforeseen
- consequences. Benefits were mentioned particularly for medical examples though concern
was expressed at the prospect of nanotechnology being used to enhance human abilities. In addition, concern over privacy extended from discussion of the acceptability of implanted
- sensors. While the groups had moral and ethical objections it was recognised that attitudes