BREAKING THE LARGEST CHOCOLATE BAR MOSAIC RECORD ! CONFI FIDE DENTIAL AL
CONFIDE FIDENTIAL Presenta sentati tion on of Le Chocol olat at des Fran ançai ais The good look, the good taste, the made in France August, 18 th 2017
Deliciously manufactured within the TRADIT DITION ION OF FRENCH CHOCOLAT ATE CRAFTSMANSHI ANSHIP, our chocolate bars are all DESIGNED IGNED BY ARTIST ISTS. Le chocolat des Français is not the type of chocolate bars to melt away into the masses: it does everything it can to PLEAS EASE TASTE E BUBS AS MUCH AS EYES ES! 3
All our products are 100% PURE COCOA Our chocolates received the BE BEST T YOU OUNG DELI LICIOUS and NON ON CL CLEAV AVING BUTTER and 100% NATURAL, with no CHOC CH OCOLATE BR BRAN AND AW AWAR ARD during PARIS’ recipes palm oil or conservatives CH CHOC OCOLATE FAI AIR GOU OURMET chocolate bars, PR PREPA PARED Our recipes have all been created in with WITH TH LOV LOVE near PA PARIS Our recipes also won the Babybrand contest our chocolate maker and its 30+ YEARS (chaired by FRENCH CH CH CHEF TH THIERRY MAR MARX) OF EXPERIENCE Our PHILO ILOSOPHY is simple: to create DEL ELICIO ICIOUS US chocolate confections within the respect of TRADIT DITIONAL IONAL FRENCH CHOCOLAT ATE CRAFTSMANSHIP IP ! 4
Our packagings are DES ESIGNED BY ARTSITS coming from a wide range of universes (comics, street art, illustration, painting, etc.) Each chocolate bars is SIGNED ED BY THE E ARTIST Thanks to their COLORFUL and FUNNY drawings, our chocolates are VISUALLY APPEA EALING to customers Our chocolate are just as DEL ELICIO ICIOUS US as the STUN UNNIN ING G VISUAL ALS they are wrapped up in! 5
From the chocolate to the packaging, everything is MADE DE IN N FRA RANC NCE! Our CHOCOLATE E FACTORY is located in PARIS’ SUBURB , while our PACKAGINGS are printed in PARIS The « FREN ENCH TOUCH », applied to design ! Celebrating FRANC NCE and its imagery! 6
FANC NCY, TR TRENDY and EYE-CA CATCHING, our products are resolutely MOD MODERN and CONT ONTEMPORARY! Above all, tasting chocolates must be a Offer TA TAILO LOR-MADE DESIGNS to our PL PLEAS ASURE, shared at any moment of the clients, adapting to their needs and day! universe. RIGOR, EXCE CELL LLENCY and manufacturing The ELE LEGAN ANCE CE and REFINEMENT of the of SUPE PERIOR QU QUAL ALITY PR PRODUCTS. TS. « FRENCH CH TOUC TOUCH » ! 7
… and Paris’ AI AIRPOR PORTS TS ! 8
Countries where you can already eat our chocolate! Our GEOGR GRAP APHICAL AL COVERA VERAGE GE is expanding fast. Our brand’s name TRAV AVELS ELS WELL ELL and is EASILY ILY UNDER ERSTANDA ANDABL BLE WORLDW RLDWIDE DE ! 9
CONFIDE FIDENTIAL Presenta sentati tion on of the record attem empt The Largest chocolate bar Mosaic August, 18 th 2017
WHO ? MySwissChocolate, a Swiss chocolate brand February 14 th 2011, at Zurich Airport on Valentine’s Day (Switzerland) WHEN N ? HOW ? 1500 bars of chocolate, overall surface of 18.35m ² We chose an existingrecord withALREADY ESTABLISHED CRITERIA to FACILITATE ourattempt Source: Guinness World Records website 11 11
3,51m m We want to break the record during Paris’ (45 chocolate bars) chocolate fair (October 28 th , November 1 st ) (1) x2025 For this, we will use our current bars chocolate bars, which are 0.012 meters square (7.8x15.2 cm) We will need 2025 BARS to break the 6,84m (45 chocolate bars) record, for a TOTAL SURFACE OF 24,01 ,01M 2 The idea is to make the mosaic DISPLAY Y 1, 1,70 70m (size of an average ONE OF OUR CHOCOLATE BARS in a GIANT NT individual) format! Note: (1) To be held in Paris’ Porte de Versailles 12 12 (2) For illustrative purposes only. The final design will be finalized mid-September.
August Septe tember Octo tober st – 6 th th – 13 th 14 th – 20 th 21 th – 27 th 28 th – 3rd 4 th th – 10 th 11 th – 17 th 18 th – 24 th 25 th – 1 st nd – 8 th th – 15 th 16 th – 22 th 23 rd – 29 th 30 th – 5 th 1 st th 7 th 13 th 14 th 20 th 21 th 27 th 28 th 10 th 11 th 17 th 18 th 24 th 25 th st 2 nd th 9 th 15 th 16 th 22 th 23 rd 29 th 30 th th PROJ OJEC ECT PREP EPAR ARAT ATION ON Attempt decision 01/08 Contact with Guinness Book Record owner 05/08 Les Grands d’Espagne , to seek advices(1) Application on Guinness Book World Record 21/08 website Validation of attempt by GBWR company Validation of the mosaic display design Validation of the mosaic location in the Fair, with Paris’ Salon du Chocolat organisation PROD ODUCTION Chocolate production and packaging printing Production of the mosaic’s support RECOR ORD EXEC ECUTION ON Paris’ Chocolate Fair 28/10 – 01/11 Installation of the mosaic’s support 26/10 Implementation of the bars and creation of 27/10 the mosaic within the exhibition parc Chocolate fair opening and presentation of 28/10 the mosaic to the public Note: (1) Les Grands d’Espagne hold the record of the longest performance of ham slicing. 13 13
Vincen cent t Muraire re +33 6 58 38 25 07 CACAORI AORICO CO ! vincent@lechocolatdesfrancais.fr Vous voulez en savoir plus? Matth tthieu ieu Escande +33 6 27 65 24 74 matthieu@lechocolatdesfrancais.fr www.lechocolatdesfrancais.fr /lechocolatdesfrancais/ /lechocolatdesfrancais/
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