MOSAIC RECORD ! CONFI FIDE DENTIAL AL CONFIDE FIDENTIAL - - PowerPoint PPT Presentation

CONFI FIDE DENTIAL AL

BREAKING THE LARGEST CHOCOLATE BAR MOSAIC RECORD !

CONFIDE FIDENTIAL

The good look, the good taste, the made in France

Presenta sentati tion

• n of Le Chocol
• lat

at des Fran ançai ais

August, 18th 2017

3 Deliciously manufactured within the TRADIT DITION ION OF FRENCH CHOCOLAT ATE CRAFTSMANSHI ANSHIP, our chocolate bars are all DESIGNED IGNED BY ARTIST

• ISTS. Le

chocolat des Français is not the type of chocolate bars to melt away into the masses: it does everything it can to PLEAS EASE TASTE E BUBS AS MUCH AS EYES ES!

4 Our PHILO ILOSOPHY is simple: to create DEL ELICIO ICIOUS US chocolate confections within the respect of TRADIT DITIONAL IONAL FRENCH CHOCOLAT ATE CRAFTSMANSHIP IP !

Our chocolates received the BE BEST T YOU OUNG CH CHOC OCOLATE BR BRAN AND AW AWAR ARD during PARIS’ CH CHOC OCOLATE FAI AIR Our recipes also won the Babybrand contest (chaired by FRENCH CH CH CHEF TH THIERRY MAR MARX) DELI LICIOUS and NON ON CL CLEAV AVING recipes GOU OURMET chocolate bars, PR PREPA PARED WITH TH LOV LOVE near PA PARIS All our products are 100% PURE COCOA BUTTER and 100% NATURAL, with no palm oil or conservatives Our recipes have all been created in with

• ur chocolate maker and its 30+ YEARS

OF EXPERIENCE

5

Our packagings are DES ESIGNED BY ARTSITS coming from a wide range of universes (comics, street art, illustration, painting, etc.) Each chocolate bars is SIGNED ED BY THE E ARTIST Thanks to their COLORFUL and FUNNY drawings, our chocolates are VISUALLY APPEA EALING to customers

Our chocolate are just as DEL ELICIO ICIOUS US as the STUN UNNIN ING G VISUAL ALS they are wrapped up in!

6 Celebrating FRANC NCE and its imagery!

From the chocolate to the packaging, everything is MADE DE IN N FRA RANC NCE! Our CHOCOLATE E FACTORY is located in PARIS’ SUBURB, while

• ur PACKAGINGS are

printed in PARIS The « FREN ENCH TOUCH », applied to design !

7

Offer TA TAILO LOR-MADE DESIGNS to our clients, adapting to their needs and universe. FANC NCY, TR TRENDY and EYE-CA CATCHING, our products are resolutely MOD MODERN and CONT ONTEMPORARY! Above all, tasting chocolates must be a PL PLEAS ASURE, shared at any moment of the day! The ELE LEGAN ANCE CE and REFINEMENT of the « FRENCH CH TOUC TOUCH » ! RIGOR, EXCE CELL LLENCY and manufacturing

• f SUPE

PERIOR QU QUAL ALITY PR PRODUCTS. TS.

8

… and Paris’ AI AIRPOR PORTS TS !

9 Our GEOGR GRAP APHICAL AL COVERA VERAGE GE is expanding fast. Our brand’s name TRAV AVELS ELS WELL ELL and is EASILY ILY UNDER ERSTANDA ANDABL BLE WORLDW RLDWIDE DE !

Countries where you can already eat our chocolate!

CONFIDE FIDENTIAL

The Largest chocolate bar Mosaic

Presenta sentati tion

• n of the record attem

empt

August, 18th 2017

11 11

Source: Guinness World Records website

WHO ?

MySwissChocolate, a Swiss chocolate brand

WHEN N ?

February 14th 2011, at Zurich Airport on Valentine’s Day (Switzerland)

HOW ?

1500 bars of chocolate, overall surface of 18.35m²

We chose an existingrecord withALREADY ESTABLISHED CRITERIA to FACILITATE ourattempt

12 12

We want to break the record during Paris’ chocolate fair (October 28th, November 1st)(1) For this, we will use our current chocolate bars, which are 0.012 meters square (7.8x15.2 cm) We will need 2025 BARS to break the record, for a TOTAL SURFACE OF 24,01 ,01M2 The idea is to make the mosaic DISPLAY Y ONE OF OUR CHOCOLATE BARS in a GIANT NT format! 3,51m m

(45 chocolate bars)

6,84m

(45 chocolate bars)

x2025 bars

1, 1,70 70m

(size of an average individual)

Note: (1) To be held in Paris’ Porte de Versailles (2) For illustrative purposes only. The final design will be finalized mid-September.

13 13

August Septe tember Octo tober 1st

st – 6th th

7th

th – 13

13th

th 14

14th

th – 20

20th

th 21

21th

th – 27

27th

th 28

28th

th – 3rd 4th th – 10

10th

th 11

11th

th – 17

17th

th 18

18th

th – 24

24th

th 25

25th

th – 1st st

2nd

nd – 8th th

9th

th – 15

15th

th 16

16th

th – 22

22th

th 23

23rd

rd – 29

29th

th 30

30th

th – 5th th

PROJ OJEC ECT PREP EPAR ARAT ATION ON

Attempt decision Contact with Guinness Book Record owner Les Grands d’Espagne, to seek advices(1) Application on Guinness Book World Record website Validation of attempt by GBWR company Validation of the mosaic display design Validation of the mosaic location in the Fair, with Paris’ Salon du Chocolat organisation

PROD ODUCTION

Chocolate production and packaging printing Production of the mosaic’s support

RECOR ORD EXEC ECUTION ON

Paris’ Chocolate Fair Installation of the mosaic’s support Implementation of the bars and creation of the mosaic within the exhibition parc Chocolate fair opening and presentation of the mosaic to the public

01/08 05/08 21/08 28/10 – 01/11 26/10 27/10 28/10

Note: (1) Les Grands d’Espagne hold the record of the longest performance of ham slicing.

CACAORI AORICO CO !

Vous voulez en savoir plus?

Vincen cent t Muraire re

+33 6 58 38 25 07 vincent@lechocolatdesfrancais.fr

Matth tthieu ieu Escande

+33 6 27 65 24 74 matthieu@lechocolatdesfrancais.fr

www.lechocolatdesfrancais.fr /lechocolatdesfrancais/ /lechocolatdesfrancais/