SLIDE 1
MODERN LIFE IS RUBBISH?
USING TIME USE ANALYSIS TO DISPEL MYTHS OF DECLINE
SLIDE 2 Modern Life is Rubbish
- Importance of approach and consistency of output
- Changing rhythm of the day
- Blurring of work/life boundaries
- The rise of the (3D) ‘Super Dad’
- Different Class – socio-economics analysis
- 24 Hour Society – always on, always connected
SLIDE 3 Professor Jonathan Gershuny
Centre for Time Use Research, University of Oxford
“Everything we do is located in time”
SLIDE 4
THE CHANGING RHYTHM OF THE DAY
SLIDE 5 Areas covered
- Alarm Clock Britain
- Communal meal-times
- Shopping
- Internet/Media
In 2011, 11% of people were having lunch at the same time In 1974, 1 in 4 people were eating lunch at 12:30
SLIDE 6
THE BLURRING OF WORK/LIFE BOUNDARIES
SLIDE 7 Areas covered
- Perceived time-Pressure
- Lunch and work
- Working weekends
- Screens everywhere – the challenge of connectivity
People are more likely to fit leisure into their day than work
SLIDE 8
PARENTING: THE RISE OF THE SUPERDAD
SLIDE 9 Areas covered
- Demographic change – the changing shape of families
- Dads now do housework. A little.
- Technology and the liberation of women
- Childcare and enjoyment/time-pressure
Both genders spend more time on childcare than before
SLIDE 10
DIFFERENT CLASS
SLIDE 11 Areas covered
- Working hours – ABC1 and C2DE
- Defined (communal) meal times
- Media consumption
- Sleep and income distribution
At 10pm, 1 in 50 ABC1s are working, compared to 1 in 20 C2DEs
SLIDE 12
ALWAYS ON, ALWAYS AVAILABLE
SLIDE 13 Areas covered
- Access to ICT (Internet) and personal ‘well-being’
- Screen culture – TV, Laptop, Tablet, Mobile…
- Singles v parents – responsibilities, leisure, sleep
- Relationship between sleep and ‘busyness’
Always on, always awake: Those with the most leisure (single and/or wealthy), sleep least
SLIDE 14
MODERN LIFE IS RUBBISH?
USING TIME USE ANALYSIS TO DISPEL MYTHS OF DECLINE
SLIDE 15
‘Busyness’ in contemporary culture
SLIDE 16
Technology work and Busyness
SLIDE 17 Home family and busyness
much more than just digital media and technology
SLIDE 18 Consumer society and busyness
Image: Jenny Holzer.
SLIDE 19
Retail and busyness
SLIDE 20
Caffeine technology and busyness
SLIDE 21 A complex inter-relationship
Time Pressure, Life Satisfaction and Happiness
10 20 30 40 50 60 70 80
Very Happy Quite Happy Time Pressure - Disagree Time Pressure - Neither/Nor Time Pressure - Agree
10 20 30 40 50 60 70
Very Satisfied Fairly Satisfied Not very/not at all Satisfied Time Pressure - Disagree Time Pressure - Neither/Nor Time Pressure - Agree
% %
Source: Trajectory Global Foresight Base: All UK Respondents (4500+)
92% versus 85% 95% versus 88%
SLIDE 22
So what is Time today?
SLIDE 23
Value for Time
and the experience economy
SLIDE 24
Media and Time
SLIDE 25
Real world planning
from research to data
SLIDE 26
The mobile revolution…..
SLIDE 27
……is just the beginning
SLIDE 28
And I’m already ready….to slow the pace
