Demystifying Design or how I came to hate unicorns Design is a - PowerPoint PPT Presentation

Demystifying Design …or how I came to hate unicorns

Design is a gift. Rubbish.

Designers’ brains are just different. Rubbish. All the magic Sucks to be you

Great. So how do I do design? Get to the point.

The Hambun

1 Thinking (Boring. Get me a unicorn!)

What's a hambun? It's ham-on-a-bun. Establishing Personality • no nonsense • solid • straight-froward • fat, round • not fancy fare • hearty • what you see is what you get • the hambun swears & drinks beer in his underwear

2 Typography (Uh-oh. I suck at that. All type looks the same to me.)

HAMBUN Hambun Hambun Hambun HAMBUN Hambun Hambun Hambun Hambun Hambun

HAMBUN Hambun Hambun Hambun HAMBUN Hambun Hambun Hambun Hambun Hambun

HAMBUN Hambun Hambun Hambun HAMBUN Hambun Hambun Hambun Hambun Hambun

Hambun Cooper Black

3 Visual mark Just fancy talk for illustration/sign/icon etc… 
 what most people call the “logo”.

Ham hunting

4 Colours Yay, time to open the color picker and play with the rainbow! No. Don’t do that.

Hambun + +

H MBUN

H MBUN Ham on a bun

H MBUN Ham on a bun

Takeaways ?

Inspect element. You have dev tools in your brain too! Look around, inspect the details.

Take the time to think. Every great design comes out of a great concept.

Ask for feedback! When we play with partners who have more experience, 
 we can only get better…