MKTG Offers 3 Curriculum Tracks* 1. General Marketing 2. Business Development 3. Strategic Insights Management & Sales Specialty & Analytics Specialty Choose any combination of Specifically for customer- and Specifically for behind-the- MKTG elective courses to meet client-facing careers scenes decision making careers graduation requirements Recommended courses include: Recommended courses include: Personal Selling, Business Advanced Retailing, Sports Marketing, Advanced Sales Business Marketing Strategy, Management & Services Brand Management, Marketing Marketing Analytics & Prime Practicum Faculty contacts: Franklin Carter Faculty contacts: Lisa Bolton - fjc11@psu.edu, Matt Checchio leb14@psu.edu, Jennifer mmc229@psu.edu Coupland - jxc75@psu.edu *Tracks and suggested curriculum serve as guidelines to help students select courses that align with career paths. Tracks will not show up on official transcripts but may be included on a student’s resume.
Marketing Curriculum by Track Required & 1. General Marketing 2. Business 3. Strategic Insights Supplemental Courses Management Development & Analytics Specialty & Sales Specialty Required Courses Pick 3: Pick 2: Pick 2: 301 | Principles of Marketing Skill Building Courses Skill Building Courses Skill Building Courses 330 | Consumer Behavior 410 | Personal Selling 410 | Personal Selling 437 | Advanced Retailing 342 | Marketing Research 426 | Business Marketing 426 | Business Marketing 449 | Sports Bus Mktg Strat 450W | Strategy 428 | Advanced Sales Mgmt 428 | Advanced Sales Mgmt 472 | Strategic Brand Mgmt 437 | Advanced Retailing 440 | Services Marketing 474 | Marketing Analytics Supplemental Courses 440 | Services Marketing 497 | Prime Practicum** (1 credit) 449 | Sports Bus Mktg Strat 397 | Marketing Skills, tbd 472 | Strategic Brand Mgmt Pick 1: Pick 1: 497 | Digital Analytics 474 | Marketing Analytics Industry-Relevant Courses Industry-Relevant Courses Practicum** 497 | Prime Practicum** 422 | Advertising & Promo* 422 | Advertising & Promo* Industry-Relevant Courses 442 | Sustainable Behavior* 442 | Sustainable Behavior* 422 | Advertising & Promo* 443 | Sports Marketing* 443 | Sports Marketing* *Courses appropriate for any 442 | Sustainable Behavior* 445 | Global Marketing* 445 | Global Marketing* track 443 | Sports Marketing* 473 | Digital Marketing* 473 | Digital Marketing* **Practicum courses require 445 | Global Marketing* an application to join 473 | Digital Marketing*
Related Careers by Track 1. General 2. Business 3. Strategic Insights Marketing Development & Analytics Specialty Management & Sales Specialty Any Marketing Territory Sales Brand & Product Manager career Commercial/Retail Sales Consultant Retail Manager Marketing/Brand Analyst Retail Buyer Retail/Allocation Analyst Service Team Leader Marketing Strategist New Business & Development Marketing Communic. Specialist Account Executive Sports Marketing Associate & Account Executive (Sports) Sponsorships Titles based on Smeal Senior Exit Survey, Business Career Center
Faculty Contacts Business Development & Sales Strategic Insights & Analytics Specialty Specialty Franklin Carter - fjc11@psu.edu Lisa Bolton - leb14@psu.edu Matt Checchio - mmc229@psu.edu Jennifer Coupland - jxc75@psu.edu
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