SLIDE 1
BIO BREATH Team Performance (average per Social - - PowerPoint PPT Presentation
BIO BREATH Team Performance (average per Social - - PowerPoint PPT Presentation
BIO BREATH Team Performance (average per Social Page Mktg. leads Mktg. leads Pipeline Pipeline writer) shares views generated touched generated touched All writers 8,354 28,178 253 985
SLIDE 2
SLIDE 3
SLIDE 4
SLIDE 5
BIO BREATH
SLIDE 6
SLIDE 7
(average per writer)
Social shares Page views
- Mktg. leads
generated
- Mktg. leads
touched Pipeline generated Pipeline touched All writers 8,354 28,178 253 985 $86,200 $151,100
Team Performance
SLIDE 8
(average per writer)
Social shares Page views Leads generated Leads touched Pipeline generated Pipeline touched All writers 8,354 28,178 253 985 $86,200 $151,100
Team Performance
Engagement Marketing Pipeline Impact Sales Pipeline Impact Title Mold Symptoms Mold Allergies Mold Testing Review Type Infographic eBook Blog Post Writer Jamie Alice Lauren Metrics 3,940 shares 243 leads generated $148K opportunities touched
Top Content Awards (leader board)
SLIDE 9
demonstration of content marketing’s
SLIDE 10
SLIDE 11
SLIDE 12
SLIDE 13
SLIDE 14
The usual subjective ways:
- “Gut”
- Ask the sales team
- Copy what your competitor is doing
The Data-Driven ways:
- Based on social media activity
- Based on keyword volume
- Based on what already worked
SLIDE 15
SLIDE 16
SLIDE 17
SLIDE 18
SLIDE 19
SLIDE 20
For additional examples of editorial calendars, see our Ultimate List of Content Marketing Editorial Calendars. bit.ly/editcals
✔ ✔ ✔ ✔
✔
✔
SLIDE 21
SLIDE 22
SLIDE 23
SLIDE 24
24
SLIDE 25
25
SLIDE 26
SLIDE 27
SLIDE 28
SLIDE 29
SLIDE 30
SLIDE 31
SLIDE 32
SLIDE 33