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May 05, 2023 164 likes •295 views

2014 Operation 2014 Operation Lifesaver Lifesaver Leadership Leadership Leadership Leadership Conference Conference The See Tracks? The See Tracks? The See Tracks? The See Tracks? Think Train Think Train Campaign

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2014 Operation 2014 Operation Lifesaver Lifesaver Leadership Leadership Leadership Leadership Conference Conference – – The “See Tracks? The “See Tracks? The See Tracks? The See Tracks? Think Train” Think Train” Campaign Campaign

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Ninety six percent of Ninety-six percent of all rail-related deaths are due to people p p trying to beat a train at a crossing or walking on train

tracks. Most of these

deaths are deaths are preventable.

The Honorable Joe Szabo, Federal Railroad Administrator

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2013 Rail Crossing and Trespassing S f D Safety Data

Crossing Collisions Crossing Deaths and Injuries Trespassing Deaths and Injuries UP 5% Injuries UP 1.5% Injuries UP 7.7% Crossing Collisions Crossing Fatalities and Injuries Trespassing Fatalities and Injuries and Injuries and Injuries

The number of railroad crossing collisions The number of railroad crossing fatalities and The number of trespasser fatalities crossing collisions rose from 1,971 in 2012 to 2,067 in 2013. crossing fatalities and injuries rose from 1,175 in 2012 to 1,193 in 2013. and injuries on railroad property rose from 843 in 2012 to 908 in 2013

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In Response to the Uptick in Incidents

A Unified, National Public Awareness Campaign – OLI partnered with AAR to

ST3 campaign addresses trespass prevention, railroad crossing safety, and passenger rail/transit safety

OLI partnered with AAR to develop:

and passenger rail/transit safety. Based on a boxing theme, relevant to a key 18-35 year-old male target audience audience. Key message is a person or vehicle does not stand a chance against a train “It’s No Contest” train – It s No Contest . Campaign materials are bilingual, and available in many different formats formats.

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See Tracks? Think Train! Public Service Announcements

English and Spanish‐language Video PSA (trespass prevention) ‐‐ :60, :30, and :15 English and Spanish‐language Radio PSA (crossing safety) ‐‐ :30 and :15 English and Spanish‐language Radio PSA (trespass prevention) ‐‐ :30 and :15

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See Tracks? Think Train! Print Materials

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Campaign Microsite

w w w.SeeTracksThinkTrain.org

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Results So Far:

More than 200 TV, radio

and print news stories on ST3 campaign

Launch Launch

p g

Combined audience of over

3.6 million

Launch Launch

April 8, 2014 – Washington DC. Washington DC.

OLI, AAR, FRA, FTA, Campaign Spokesmen conduct Satellite Media Tour and National Press Conference

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ST3 Campaign Spokespersons

Mark Kalina Russ Fletcher Mark Kalina Russ Fletcher

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TV and Radio PSA Placements

Home Front Communications is “pitching” TV and Radio PSA placements in Top 15 States for trespassing casualties:

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National-Level ST3 Events

For State OL Programs Programs around the US, International Level Crossing Awareness Day is ST3 Day!

May 10, 2014 – 160 Amtrak Stations Around the Country will celebrate NTD and feature ST3 Activities with booths manned by OL Volunteers

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Examples of Planned and Ongoing ST3 Activities

ST3 Trespass Prevention, Rail Crossing Safety, and Transit/Passenger Rail Safety Activities Planned for Regional Focus Periods Activities Planned for Regional Focus Periods →Movie Theaters will air ST3 Trespasser Video PSA in 12 States →T i S i ill i ST3 T Vid PSA i 3 S →Train Stations will air ST3 Trespasser Video PSA in 3 States →Radio Stations will air ST3 Trespasser and Crossing Safety PSA in 7 States →ST3 Highway Billboards with Trespasser and Crossing Safety Message in 6 States →ST3 Posters and Signs Placed in transit buses transit rail cars train stations →ST3 Posters and Signs – Placed in transit buses, transit rail cars, train stations, near high‐risk crossings, “indoor advertising”, schools & colleges in 15 States →ST3 Special Events – State Fairs, Rodeos, Safety Trains, Sporting Events, Trade Shows & Conferences, Training Classes, Community Blitzes in 28 States

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Thank You!

Keep In Touch Contact

facebook.com/operation.lifesaver twitter.com/olinational pinterest.com/olinational instagram.com/operation_lifesaver_inc vimeo.com/operationlifesaver/ vimeo.com/operationlifesaver/

peration.lifesaver

Joyce Rose, President Operation Lifesaver, Inc. 1420 King Street, Suite 201 Alexandria, VA 22314 Phone: 703-739-1065 Email: jrose@oli.org