mission on. our our fruit fruit farm farm program. program. - - PowerPoint PPT Presentation

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mission on. our our fruit fruit farm farm program. program. - - PowerPoint PPT Presentation

fruit on a a mission on. our our fruit fruit farm farm program. program. we invite media, customers and influencers in the public sphere to join us on fruit farm trip. we do this to tell our story and communicate our belief in trade not


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fruit on a a mission

  • n.
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  • ur
  • ur fruit

fruit farm farm program. program.

we invite media, customers and influencers in the public sphere to join us on fruit farm trip. we do this to tell our story and communicate our belief in trade

not aid.

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fruit fruit farm trips

malawi guatemala thailand ecuador ethiopia peru we visit fruit farms in developing countries to learn about the fruit and about the impact that trading with developing countries has on building prosperous communities. india

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the the campaign campaign

nobody k knows fruit like froosh froosh

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  • ur political

mission: mission: trade not aid

  • we believe that trading with the

global south is absolutely vital in the fight against poverty.

  • trade barriers imposed on developing

countries, strangle their economies and arrest their development.

  • we feel it is our responsibility to

share stories from the local fruit farmers.

  • fruit can and does change lives.
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a a little little on

  • n

aid aid

“aid id creates outcomes of creates outcomes of such magnitude that the such magnitude that the ‘harm harm’ done outweighs any evidence we might have of aid aid ‘working working’.” (“does foreign aid does foreign aid really work? really work?” riddell riddell 2014) 2014)

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and and what what about about trade rade?

we believe trade is an engine for development; on our fruit farm trips we have seen how trade benefits the local community. more jobs. a lot more jobs… higher levels of education (e.g. management and technical training) building schools and developing educational programs up to university level improved infrastructure engine for better CSR programs & organic production bottom-line - no country in history has lifted itself out of poverty without trade.

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will will the real the real ’csr csr’ please please stand u up

no not you volkswagen… social washing and green- washing have ruined the real meaning of csr.

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university lectures & conference talks

  • ur
  • ur csr

csr activities activities

  • ur csr program

is so close to

  • ur heart that

it is embedded in our business and employee DNA political events and debates coffee table book fruit farm trips media & Pr social media ambassadors

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media media attention attention 2015 2015

+1 m million viewers

combined media reach

  • f 2,235,557.
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join

  • in us

us!

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