MINIMUM VIABLE PRODUCT Erwin van der Koogh Elabor8 / 21st Century - PowerPoint PPT Presentation

MINIMUM VIABLE PRODUCT Erwin van der Koogh Elabor8 / 21st Century MBA erwin.vanderkoogh@elabor8.com.au @evanderkoogh

You keep using that word. I don’t think it means what you think it means..

SO WHAT DOES IT NOT MEAN? • What we can build before the deadline • What is possible within the project budget • The first version we are going to deliver • The least we can get away with

REMEMBER KANO?

WE WANT TRUE LOVE ..

LEAN STARTUP “A startup is a human institution designed to find true love under conditions of extreme uncertainty ” - Eric Ries

CYNEFIN 4 Types of problems: • Simple • Complicated • Complex • Chaotic

SIMPLE

SENSE CATEGORISE RESPOND BEST PRACTICES

COMPLICATED

SENSE ANALYSE RESPOND GOOD PRACTICES

COMPLEX

PROBE SENSE RESPOND GOOD PRACTICES

CYNEFIN 4 Types of problems: • Simple • Complicated • Complex • Chaotic

MINIMUM VIABLE PRODUCT “A minimum viable product is that version of a product which allows a team to collect a maximum amount of validated learning about true love with the least effort.” Eric Ries

404 A/B SOME EXAMPLES

MVPS DONE RIGHT

FROM SOLUTION-FINDER TO PROBLEM-UNDERSTANDER

WHICH MEANS PROJECTS ARE LIKE..

THEY SEPARATE US

AUDIENCE PARTICIPATION Q: Who are typical customers of Facebook? A: Advertisers Q: What does that make us? A: The Product

YOU FOUND A CUSTOMER NOW WHAT ?!

EXPERIENCE ECONOMY

THAT REQUIRES YOU TO BE A PARTNER TO SALES/BUSINESS INSTEAD OF A SUPPLIER

WHO DO YOU WANT TO BE?