Micro Celebrities in Czech Republic: Literature Review and Case - - PowerPoint PPT Presentation
Social media Networking- Spring 18 Micro Celebrities in Czech Republic: Literature Review and Case Study Xinchen (Candice) Shen May 10 th , 2018 Theory of Micro Celebrity Forbes - the 77 most influential Czechs Research on social networks
Micro Celebrities in Czech Republic: Literature Review and Case Study
Xinchen (Candice) Shen May 10th, 2018 Social media Networking- Spring 18
Research Method
Theory of Micro Celebrity Media Landscape in CZ Czech Micro Celebrities
Comparison & Generalization
Forbes - the 77 most influential Czechs
2017 (43 are micro celebrities)
What’s the definition of micro celebrity?
A new style of online performance in which people employ webcams, video, audio, blogs, and social networking sites to ‘amp up’ their popularity among readers, viewers, and those to whom they are linked
“micro celebrity” in 2008
Key Points: Micro Celebrity
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Micro celebrities are different from micro influencers who have anywhere between 10,000 and 100,000 followers on social media channels; micro celebrities can be macro influencers
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Similar to Internet Celebrity or Cyberstar, micro celebrities are those who become famous by means of Internet
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A US concept in origin; most researches are based on US context
Are the Czech Micro Celebrities different from US Ones?
Czech Digital Media Landscape
Proportion of people use mobile phone when away from home or work lower than EU average
Popular: Unpopular:
Top5 Topics on Google: Film, Game, Television, Recipe and Review CZ
Finding A: YouTubers
Where did the micro celebrities achieve fame?
Czech US
Micro celebrity ≈ YouTuber Multi-channel
Possible Reasons:
Finding B: Gamers
A Large Proportion of Top Czech Micro Celebrities are:
Gamers
14 out of 43, High Rankings
Possible Reasons:
Finding C: English
A lot of YouTubers Speak English in the videos
Zuzka Light Fitness Teri Beauty, Vlog Erik Meldik Humor, Family
Migrated to California Expand into the Global MarketPossible Reasons:
Finding D: Antisocial
How could they become Top Influencers? MikeJePan
“The Guy who hates Police” Challenging the authority of Police by doing crime
ViralBrothers
18+ Contents Sex, Nudity, Violence, Cheating, Mocking minorities…
Fun Fact: They all left YouTube! (Erik started his own channel)
Conclusion
My impression
earlier stage of development, whereas its potential is limited due to the small size of Czech market
country is related to its social and technological context
What do you think?
End ~