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Michi Tobler
Associate Professor Division of Biology tobler@ksu.edu | @michitobler
How do you craft your message? How do you tell a story? How do you create visual aids that help?
Michi Tobler Associate Professor Division of Biology - - PowerPoint PPT Presentation
Michi Tobler Associate Professor Division of Biology - - PowerPoint PPT Presentation
Michi Tobler Associate Professor Division of Biology tobler@ksu.edu | @michitobler How do you craft your message? How do you tell a story? How do you create visual aids that help? Who is your audience and what is your communication goal?
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Who is your audience and what is your communication goal?
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The Circle of Knowledge
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The Problem
The worldview of a scientist
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The curse of knowledge
You can’t unlearn what you already know
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Know thy audience!
What common ground do you have with them?
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What is your goal?
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A starting goal:
In Intr troduce a a new point t of view
What do you want them to think?
An ambitious goal:
Cha Challeng nge cur current nt be believes
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What do you want them to feel?
A starting goal:
Sp Spark rk c curio uriosit ity
An ambitious goal:
In Inspire
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What do you want them to do?
A starting goal:
As Ask a qu questi tion
An ambitious goal:
Cha Chang nge in in be behavior
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What worked? What didn’t work? What did you take away?
Designing your message
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Storytelling
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Why do we tell stories? What are the elements of a story?
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he help us us re remember Data vs. narrative: 5% remember statistics in influ luence how we decid ide “What if?” and imagination he help us us s see o
- urs
urselves Passion is a vital ingredient
Stories
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Time
START GROW MATURE (re)DREAM
Once upon a time… All of a sudden, CLIMAX! And the world was different. A new challenge arises. One day, something happens There was a terrible struggle… …and then something changed
The
Hero’s
Journey
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Innovation Time
START GROW MATURE (re)INVENT
You start out with an established paradigm You arrive at a new insight You need a new vision to push the boundaries of knowledge A new question arises You think you die in the lab…. but - really – you’re not
The
Scientific
Process
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- 1. Once upon a time
- 2. One day
- 3. But something happened
- 7. And as a result,
the world was different!
- 6. When all of a sudden…
CLIMAX!
✓
- 5. Then something changed
- 4. There was a terrible struggle
SCIENCE IN A STORY
This is a story about
(hope, triumph, resilience, realization, commitment, partnership, loss, dreams, perspective, growing up, change, etc.)
My audience is My goal is They would care because
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How did you become interested? What’s weird or surprising? What’s the tension? What are your motivations? Hopes?
Story prompts
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Endings matter
Resolved Tie it up in a bow Unresolved Set it up for a sequel Moral Provide the lesson learned Twist Surprise them at the end Crystal ball Show them the future
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The curse of knowledge Awkward, forced or
- rphaned analogies
Lacking emotion
Story pitfalls
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Details
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Don’t trouble with words
unless you are speaking to a blind man
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Why think about design? Design communicates Design engages
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Sim×plic×i×ty
[sim-plis-i-tee] noun
SLIDE 34 1H 2H 3H 4H 0.04 0.06 0.08 0.10
Surface (non-sulfidic) Surface (sulfidic) Cave (non-sulfidic) Cave (sulfidic)
0.04 0.06 0.08 0.10
Relative eye size
Eye diameter/standard length
P < 0.001
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Choosing the right visuals depends on
audience and context
Who?
Who is your audience? What’s your relation to the audience?
What?
What do you want your audience to think/feel/do?
How?
How are you communicating with your audience?
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Visual representations need to be
appropriate and honest
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Visual representations need to be
appropriate and honest
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Visual representations need to be
appropriate and honest
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Minimize the audience’s cognitive load and
eliminate distractions
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Direct the attention
- f your audience
Make them see what you want them to see before they even know they are seeing it
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Direct the attention
- f your audience
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Think like a designer
Your visualizations should be