[PPT] - Melissa Vecera Shelter Outreach Specialist melissa@petfinder.com PowerPoint Presentation

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Melissa Vecera Shelter Outreach Specialist melissa@petfinder.com

Lily (with foster kitten Bitsy)

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Petfinder History

Created by a couple

in NJ with a New Year’s Resolution to do more

When Petfinder was

created there were around 100,000 websites total

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Our Mission

To use Internet technology and the resources it can generate to:

Increase public awareness of the

availability of high-quality adoptable pets

Increase the overall effectiveness of

pet adoption programs across North America to the extent that the euthanasia of adoptable pets is eliminated

Elevate the status of pets to that of

family member

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Top 10 Tips for Increasing Adoptions

1. Pet List
2. Photos
3. Videos
4. Descriptions
5. Homepage
6. Social Media
7. Offline Media
8. Other Promotion
9. For Your Adopted Pets
10. For Your Shelter/Rescue

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1. Keep an Up-to-Date Pet List
Adoptable pets should

ALL be posted

Staff/volunteers should

be aware of Petfinder

Automatic upload from

most shelter management software programs

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1. Keep an Up-to-Date Pet List - Scrollers

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1. Keep an Up-to-Date Pet List –

Shelter Software Finder

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2. Post photos, post photos, post photos!
Make that first

photo GRAB the adopter’s attention

Follow up with two

more great photos

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2. Post photos!
Fill the frame with the pet
Limit background and

floor views

Try to get them to look into

the eyes of the adopter

Take your time (at least 5-

10 minutes for each pet whenever possible)

Try to show individual

personality

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2. Post photos!

Dogs

Open mouths can look like

smiles

Head tilts!
Sitting is best to capture at

eye level

Give them a few minutes
ut of their kennel before

photographing

Talk sweetly and cheerfully

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2. Post photos!

Cats

Try not to hold the

camera in front of your face

Place cats on

tables/chairs

Add props
Hang a dangling object

from the camera

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2. Post photos!

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2. Post photos!

Tips:

Sheets
Squeaky toy in mouth
Apps. (Pose a Pet)
Chip bag
Paperclips in medicine bottle
Natural looking headshot

Camera Settings:

Flash
Portrait
Sport

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2. Post photos – Light Box (Petfinder Pro Blog)

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Photographing Black Animals

Natural light is

best

Keep them out of

direct sunlight

Light colored

backgrounds

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Petfinder Pro Photography

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Photography Webinars

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Meet the Real Me

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https://www.purinashelterchampions.com/our-programs/the-real-me

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3. Add video
Video can turn interest

into an adoption

Let adopters know

what to expect

Keep it short
Focus on the pet

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3. Add Video

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3. Add Video

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4. Pet Descriptions
Find your groove
first person vs. protector
Tell a compelling pet description
Begin with positives
Give your visitors a treat every now

and then

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5. Use Your Petfinder Homepage

Create a Custom URL

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Simple Set-up

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Simple Set-up

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Advanced Set-up

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Advanced Set-up

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6. Social Media

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6. Social Media
Who controls?
Staff – more continuity
Volunteers – saves staff for other tasks
Have a policy in place – sample policies available for free from

TheSocialAnimal.com

Link to social media accounts from website
Don’t overwhelm your followers (up to 2-3 posts/day)
Don’t bore your followers (show different types of pets, mix events with

fundraising, etc.)

Make sure to interact/follow-up!

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6. Social Media - Webinars

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7. Offline Media
Use offline media as another outlet to

share your pets and organization

Two ways using Petfinder:
Kennel Cards
Business Cards

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7. Offline Media – Kennel Cards

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7. Offline Media – Kennel Cards

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7. Offline Media – Business Cards

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7. Offline Media

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8. Other Promotion
Petco kiosks
Press team

(press@petfinder.com)

Shelter Pet Project
App. (iPhone, iPad, and

Droid)

Adoption Celebration Months

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Adoption Celebration Months

February – Adopt a Rescued Rabbit March – Adopt a rescued Guinea Pig April – Adopt a Rescued Ferret October – Adopt a Shelter Dog November – Stand Up for Senior Pets December – Foster a Lonely Pet

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9. For Your Adopted Pets (and Adopters)
Pet insurance
Microchips
Happy Tails

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9. For Your Adopted Pets (and Adopters)

Pet Insurance

Comprehensive pet health insurance policy

for adopters

NO age restrictions
Use any vet and no preauthorization
Effective 12:01am ET following activation
Claims paid within 2 weeks
Riders available for specific exclusions (like

hereditary defects), wellness visits and family plans.

NEW Pre-Paid 30 Day

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9. For Your Adopted Pets (and Adopters)

Microchips

Never buy microchips again!
Register microchips at the time of adoption for only

$10.99 for life.

For each enrollment, you earn a FREE chip.
Give your adopters the chance to protect their new

pet instead of becoming a statistic and protect your budget at the same time.

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9. For Your Adopted Pets (and Adopters) -

Microchips

Petfinder launched the first free microchip program

ever

1 in 3 pets will get lost
As of 2012 there have been over 1,000,000 reunions

through HomeAgain

HomeAgain is proactive – they notify vets and local

people in a zip code when a pet is lost

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9. For Your Adopted Pets (and Adopters)

Happy Tails

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10. For Your Shelter/Rescue

AWIP – Animal Welfare Insurance Program https://pro.petfinder.com/special-offers/affordable- liability-insurance/

1. Liability Insurance for shelters/rescues
2. General Liability, Directors and Officers and

Volunteer Insurance coverage

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10. For Your Shelter/Rescue

Kuranda

https://pro.petfinder.com/special-

ffers/kuranda-beds/
1. Purchase at a 35% discount
2. Dog beds, cat beds, and cat

towers

3. Great for shelters: durable and

easy to disinfect

4. Donate-a-Bed program

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10. For Your Shelter/Rescue
Conference Calendar
We can include your

event!

http://pro.petfinder.com

/ calendar

Petfinder library
Tons of information
Print for your adopters
Training for staff

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10. For Your Shelter/Rescue

Conference Calendar

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10. For Your Shelter/Rescue

Petfinder Library

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Petfinder Pro Social Media

Join Us! Facebook: https://www.facebook.com/ PetfinderPro Twitter: @PetfinderPro #AdoptionOptions Blog: https://pro.petfinder.com/blog

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Petfinder Foundation

Supports Petfinder members!
Grant Types:

Quality of Life – Includes emergency medical, operational, and product grants (food, toys, pet beds, vaccinations) Disaster & Emergency Response – Includes support following natural and man-made disasters NEW Adoption Options in Action – Helps you implement what you learned here Complete the post event evaluation to be eligible to apply!

Sponsor a Pet – Lets you fundraise on your Petfinder pet profiles!
Unrestricted cash grants straight to you, disbursed quarterly
Includes donor contact info so you can cultivate your donor base

http://www.petfinderfoundation.com

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Thank you!

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Extra free FortaFlora!

Two ways:

Tweet something you learned today

using hashtag #AdoptionOptions

Leave a comment on Petfinder

PRO Facebook page about today

https://www.facebook.com/PetfinderPro

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