Meet the rest of our team: 2013 Tourism figures: In 12 months May - - PowerPoint PPT Presentation

Meet the rest of our team:

2013 Tourism figures:

 In 12 months May 2012/2013 overseas

visits up by 1% approx.56m

 Expenditure rose by 4%

Quarterly change from a year earlier in visits abroad by UK residents

2013 Tourism figures first quarter 2013:

• Visits abroad by UK residents Q1, 2013 static

at 10.3 million

• Leisure continues to be the main reason for UK

visits abroad, +1% = 5.8m holiday visits

• Visits to Europe increased by 2%
• Number nights spent abroad down 1.1%

compared with Q1 2012

• Expenditure increased by 3.2% to £6.1 billion
• Spending in Europe increased by 4%

2013 UK visits to Lithuania: . Up 21% 2nd quarter, . Reaching 19,800 in total . 6th place in overseas tourism rankings, 5th Germany, 1 to 4th places neighbours . Total British visitors in 2012 65,600 / 37,800 in tourism accommodation 2014 Forecast:

• UK visits to EU destinations are expected to

increase by 4.0% in 2014 and 4.6% in 2015

• UK figures to Lithuania expected to exceed

the growth figures of the rest of the EU. :

STRENGTHS

• Accessible:2hr flight time

Regional airport departures 3 airlines inc. 2 low cost carriers

• Affordable, 4.04 Litas = £1 GBP / not in Euro
• Attractive (not a stag/hen weekend break)
• Historical, cultural and traditional
• The ‘unexplored’ Baltics
• Conservative, sustainable tourism

development approach

• Beach, spa, soft adventure - more than a city

break

• English widely spoken
• Proactive and supportive Embassy
• Large number of Lithuanians in the UK

WEAKNESSES

• Only low cost airlines, no national airlines
• Less well known
• Distance between Vilnius and coast
• Misconception of attractiveness
• Unknown gastronomy
• Unknown history and culture

• Q2. Have

you visited Lithuania and/or its capital city Vilnius in the past?

1,485 UK respondents

 52% of respondents

perceive Lithuania as a city break

 21% a beach holiday  28% as a Baltic Tour  67% are on

facebook/26%

 57% female  50% between 35 and 54 yrs old 

25% 25 to 34 yrs



20% 55 yrs+



5% 16 to 24 yrs

 51% in management  24% unemployed (retired or non-working spouses)  86% haven't visited the other Baltic States and only

10% had visited Poland

Profile of past visitors to Lithuania from the UK

Achievements so far and forthcoming projects…..

 6000 travel agents  1500+ homeworkers  250 tour operators  2 multiples Tui v Thomas Cook  Advantage Travel  Worldchoice  AITO, ABTA, Tourism Society, ITT  10% increase in tour operators programming

Lithuania as a stand alone destination

UK Leisure Travel Trade

Sponsoring the Responsible Tourism Awards 2013, Best Photographic Entry

Most recently the PR team have secured Lithuania a nomination for ‘Best Destination’ at the Responsible Tourism Awards

• Regular

press releases & news

• Seminars and meetings
• Feature / Editorial Ideas
• ANTOR Membership, ANTOR

Meets BGTW & Meets the Media

• Press Monitoring
• Social Media & Blog

Networking

Food & Travel Media Visit – 8 page feature on Lithuania worth £40,000 AVE and reaching 79,000 readers The Sun Media Visit

• Double page, £50,000

reaching 2,2m readers

Negotiations with high profile media publications targeting both the travel trade and consumer titles.

Prizes:

• City Breaks
• Lithuanian

Beer

• Martynas

CD’s Aims:

• Increased

awareness

• Driving traffic

to the website

World Travel Market 2013 – Media and Trade focus

Tourism Society Workshop and Tour 2014 Online Travel Training Launch Night

 Fam and press trip hosting  Good rates/special offers for tour

• perators and leisure groups

 Attend WTM  Participate in the UK events

How can you get involved?

Contact Us! Follow us! Lithuanian Tourism Office in the UK Tel: 020 8877 4516 Fax: 020 8874 4219 Email: lithuania@representationplus.co.uk Website: www.lithuania.travel/uk ‘Lithuanian Tourism Office in the UK’ @visitLithuania