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Social Media Engagement:
Measuring What Matters
Warren Kagarise Communications Coordinator
Measuring What Matters Warren Kagarise Communications Coordinator - - PowerPoint PPT Presentation
Measuring What Matters Warren Kagarise Communications Coordinator - - PowerPoint PPT Presentation
Social Media Engagement: Measuring What Matters Warren Kagarise Communications Coordinator Our Platforms Why Were Here Why Were Here Why Were Here Why Were Here Why Measure? Better understand ROI Refine engagement
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Why We’re Here
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Why We’re Here
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Why We’re Here
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Why We’re Here
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Why Measure?
- Better understand ROI
- Refine engagement strategies
- Improve customer service
- Reach new audiences
- Build community
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Measure 1: Breadth
- Followers
- Growth
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Measure 1: Breadth
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Measure 2: Follower Engagement
- Interactivity
- Dialogue
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Measure 2: Follower Engagement
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Measure 3: Word of Mouse
- Shares
- Retweets
- Tags
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Measure 3: Word of Mouse
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Measure 4: Sentiment
- Tone of Interactions
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Measure 4: Sentiment
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At Your Service
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Know Your Audience
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Know Your Audience
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Know Your Audience
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What Worked
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What Worked
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What Worked
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What Worked
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What Didn’t Work
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What Didn’t Work
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What Didn’t Work
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Using Your Metrics
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