Me Media ia an and So Soci cial al Media Me ia in in a a - - PowerPoint PPT Presentation

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Me Media ia an and So Soci cial al Media Me ia in in a a - - PowerPoint PPT Presentation

Jul 24, 2023 310 likes •455 views

Me Media ia an and So Soci cial al Media Me ia in in a a Cr Cris isis is WSSCA Conference Wisconsin Dells Who we Wh o we ar are Chad Doran, CPC Principal, Contingency Resources FEMA certified PIO Communications

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Me Media ia an and So Soci cial al Me Media ia in in a a Cr Cris isis is

WSSCA Conference Wisconsin Dells

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Megan Mulholland, APR Principal, Contingency Resources

❑ FEMA certified PIO ❑ Director of Marketing and Communications – Community Foundation Fox Valley ❑ Former Media and Public Relations Manager – ThedaCare ❑ 2015 PRSA “Communicator of the Year”

Wh Who we

  • we ar

are

Chad Doran, CPC Principal, Contingency Resources

❑ FEMA certified PIO ❑ Communications Coordinator – City of Appleton ❑ Former TV news reporter WGBA, KWQC, WKOW, WLUK ❑ Three-time “Top 100 Local Government Influencer”

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Tr Training ining Object ctive ive: : In Info form rm yo your ur aud udien ence ce wi with th fa facts cts and nd be be th the res e resource urce pe people ple tu turn rn to to in n a cris risis. is.

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SLIDE 4
  • Preparation
  • 3 key points
  • Stay focused
  • Stay calm
  • Summarize

Managing naging yo your ur Mes essage sage

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SLIDE 5

Wi Wisco sconsin nsin Med edia ia Marke rkets ts

3

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SLIDE 6

Wi Wisco sconsin nsin Med edia ia Marke rkets ts

3

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SLIDE 7

How

  • w th

the M e Med edia ia Wo Works

TV

Cameras Live online Footage

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Radio

Microphones Cellphone Soundbite

Newspaper

Recording Images Online/Print

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SLIDE 8

Wh Who t

  • talks

ks to to th the M e Med edia? ia?

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SLIDE 9

Wor Workin ing g wi with th th the M e Med edia ia

1.Know them 2.Be prepared 3.Be responsive 4.Think visually 5.Trust them

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Crisis isis Com

  • mmunicatio

munication

Think Social First

Go where e the people ple are Deleg egate e respo ponsi sibi bilit lity Rumor Control

  • l

Phone a friend end

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Wh Which ch pl plat atfo forms rms are e yo you on a u on and nd wh why?

Largest social media platform in the world. There are 2.27 billion users worldwide and you can technically reach ALL OF THEM!

Facebook book

Over one billion active users, uploading over 100 million photos per

  • day. What can you show

your audience?

Instagram gram

Twitter has 326 million users that send 500 million tweets PER DAY! This is your best channel for emergency communication.

Twitter

Youtube has 1.9 billion active users. One billion hours of video are uploaded every day. The average person watches 40 minutes of video per day.

Youtube

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SLIDE 12

How

  • w Soc
  • cial

ial Med edia ia Wor Works

Facebook

Instant Informative Interaction Monitor

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Twitter

Instant Timely Frequent Monitor

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SLIDE 13

Soc

  • cial

ial Pl Platf atforms:

  • rms:

Pr Pros

  • s and

nd Con

  • ns in

n a Crisis isis

Pros:

  • Communication tool
  • Listening tool

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Cons:

  • Overwhelming
  • Citizen journalists
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Megan Mulholland, APR, Principal megan@contingencyresources.com Chad Doran, CPC, Principal chad@contingencyresources.com

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