Mayrhofen Annotation Optimization Zahra Jafari , Juri Seelmann - - PowerPoint PPT Presentation

Mayrhofen Annotation Optimization

Zahra Jafari , Juri Seelmann 21.06.2017

Providing information to optimization

• www.mayrhofen.at/events/
• www.mayrhofen.at/en/service/infrastructure/
• press.mayrhofen.at/

General Informations

mayrhofen.at website provides informations about:

• Infrastructure

○ Weather ○ webcam ○ accommodation ○ social ○ Map

• Events

○ Music Festival ○ Bike challenge ○ Food festival week ○ Fiddler festival,..

• Articles

Google Searching result :

www.mayrhofen.at/en/service/infrastructure/ Infrastructure - Urlaub in Tirol – Zillertal: Wandern, Biken ... - Mayrhofen

www.mayrhofen.at/en/service/infrastructure/ Entdecken Sie Urlaub in Mayrhofen Hippach und erleben Sie Skifahren, Snowboarden, Wandern und Biken in herrlicher Natur und finden Sie die schönste …

Service - Urlaub in Tirol – Zillertal: Wandern, Biken ... - Mayrhofen

www.mayrhofen.at/en/service/ Whether looking for summer or winter activities, infrastructural facilities, accommodation, hiking routes, or cross country ski trails, you will find all that an more in …

Allgemeinmediziner Dr. Gergely Vladan : TVB Mayrhofen

www.mayrhofen.at/en/service/infrastructure/.../infrastructure/allge... Translate this page Information about the infrastructure: Places: Ramsau. Dr.-Gergely-Vladan ... http://www.aerztehaus-ramsau.at/index.php/gergely. Fax: 0043 5282 50991 4

Mayrhofen - infrastructure

Existing annotation using:

http: //schema.org /BreadcrumbList ItemList

• Type
• ItemListElement
• Name
• Item

No error No warning Recognition of http://www.mayrhofen.at/en/service/infrastructure/ by https://search.google.com/structured-data/testing-tool/

Infrastructure - Accommodation

www.hotel-robert.at/en/

Possible improvement for good recognition by Google Complete annotation :

• From Hotel : StarRating
• From LocalBusiness : PriceRange
• From Product : Offer
• From Place : Review

Existing annotation :

http://schema.org /Hotel

• No error
• Warning:

○ PriceRange

• more improvement:

○ add the priceRange

Infrastructure - Accommodation

Mayrhofen - Events

It is not completely annotated:

• 1 Error:

○ location missing

• 3 Warnings

○ description ○

• ffers

○ performer

• improvement:

○ add location ○ add description, offers and performer

http://www.mayrhofen.at/en/events/detail/events/platzkonzert-der-bmk-hippach/

Mayrhofen - Events

It is not completely annotated:

• 2 Warnings:

○

• ffers

○ performer

• improvement:

○ add “geo” property with “GeoCoordinates” to location ○ add offers and performer

http://www.mayrhofen.at/en/events/detail/events/fotoclub-zillertal-treffen/ place on schema.org: http://schema.org/Place

Mayrhofen - Events

It is not completely annotated:

• url field with YouTube

link?

• ffers in the description
• url in the description
• 2 Warnings:

○

• ffers

○ performer

http://www.mayrhofen.at/en/events/detail/events/festland-music-festival/

What could be good for better recognition?

• ffers and performer is missing in each event
• some events contain errors (e.g. location is missing)
• no “geo” property in the location
• extra infos (like offers) are partially in the description

Google searching result for press.mayrhofen.at/

Mayrhofen - Press

Existing annotation using : http://schema.org/Article Resolve Error showing in :

https://search.google.com/structured-data/testing-tool/

• Add logo

Outlook

Improvement of :

• Infrastructure

e.g : webcam , map , social , weather , accommodation . https://www.mayrhofen.at/en/accommodations/offers/detail/unterkunft/wohlfuehl-hotel-garni-robert-m ayrhofen/

• Events

http://www.mayrhofen.at/en/events/detail/events/platzkonzert-der-bmk-hippach/

• Press

http://magazine.mayrhofen.at/blog/2017/06/08/ab-in-den-sommer-mit-den-mayrhofner-bergbahnen/

Thank you for your attention !