Mastering Social Media in the Nails Market Beth Livesay Moderator - - PowerPoint PPT Presentation

Mastering Social Media in the Nails Market

Beth Livesay – Moderator Ashley Gregory – The NailScape Winnie Huang – CND Brand Ambassador Sigourney Nunez – OPI North America

The Nailscape

Ashley Gregory @thenailscape

Editorial Nail Photography

SALON TO SET

Salon nails are the stars of the show: they show the skills of the nail artist and are generally an extreme shape for a larger canvas. The world of editorial nails tends to be more understated, true to life shapes, and are completed with traditional polishes.

TO BEGIN, IMMERSE YOURSELF IN THE WORLD OF EDITORIAL NAILS – BEAUTY AND FASHION. NOTICE THE DIFFERENCES.

Editorial Nail Photography

SALON TO SET

Salon nails are the stars of the show: they show the skills of the nail artist and are generally an extreme shape for a larger canvas. The world of editorial nails tends to be more understated, true to life shapes, and are completed with traditional polishes.

TO BEGIN, IMMERSE YOURSELF IN THE WORLD OF EDITORIAL NAILS – BEAUTY AND FASHION. NOTICE THE DIFFERENCES.

Editorial Nail Photography

Look at fashion and beauty magazines, including the ads, to see how the nails complement the clothing, hair, and makeup and serve the final image without distracting from it. The manicurist is the artist whose point of view works in synergy with the rest of the creative team.

EDITORIAL NAILS ARE CREATED IN COLLABORATION WITH THE ARTISTIC TEAM TO MAKE THE PERFECT IMAGE.

Editorial Nail Photography

Look at fashion and beauty magazines, including the ads, to see how the nails complement the clothing, hair, and makeup and serve the final image without distracting from it. The manicurist is the artist whose point of view works in synergy with the rest of the creative team.

EDITORIAL NAILS ARE CREATED IN COLLABORATION WITH THE ARTISTIC TEAM TO MAKE THE PERFECT IMAGE.

Blogging

• Solidifies your position as an expert
• Communicates the intangibles of

your brand

• Provides a platform to educate

clientele

• Improves your booking site SEO
• Gives you content to share, share

away

Blogging

• Consistent posting can build your

credibility in the industry

• Brands are keen to partner with

bloggers for exposure

• Challenges you to produce

meaningful content

• Makes you a better nail tech by

taking deep dives into topics

Branding Yourself

YOUR “WHY”

BRAND

YOUR SKILLS WHO YOU ARE YOUR STYLE KNOWLEDGE

Branding Yourself

KNOW USE YOUR KNOWLEDGE AS THE CORNERSTONE LOOK DESIGN YOUR BRAND TO FIT TOGETHER WELL TELL PUT YOUR BRAND IN FRONT OF THE RIGHT PEOPLE

KNOW LOOK TELL

Choose what you love – let it inform your brand

Making the Brand

Choose what you love – let it inform your brand

Making the Brand

Choose what you love – let it inform your brand

Making the Brand

Winnie Huang

CND Brand Ambassador

Engagement

WHY is it important?

Engagement

• WHY is it important?

HOW GOOD IS THE PIZZA?

3 THINGS TO REMEMBER…

• 1. COMMUNICATE
• 2. MAKE IT FUN!
• 3. BE ORGANIZED!

• 1. COMMUNICATE
• ASK QUESTIONS
• JOIN THE CONVERSATION
• BUILD ORGANIC RELATIONSHIPS

• 2. MAKE IT FUN!
• FUN CONTENT = RELEVENT CONTENT
• HAVE A PERSONALITY
• BE YOURSELF!

• 3. BE ORGANIZED!
• START WITH A STRONG IDEA
• RESEARCH
• EXECUTE WITH CLEAR VISION

TO RECAP…

• 1. COMMUNICATE
• 2. MAKE IT FUN!
• 3. BE ORGANIZED!

THANK YOU!

LET’S BE FRIENDS….

@WINNIEISAWESOME https://www.youtube.com/user/TheRawrShop www.facebook.com/WINNIEHUANGNAILARTIST iloverawrshop@gmail.com

OPI

Sigourney Nuñez North America Education Manager @nailartbysig

INSTAGRAM HOUSEKEEPING

Your real name Public account Business account Shows demographics, impressions, post reach, popular posts, and what times and days your followers are online and active.

INSTAGRAM BIO CHECK LIST

Mini intro into YOUR brand  What do you do?  Do you have a specialty/expertise?  Personal connection  Humble Brag

THE PROCESS: STRATEGY, CREATIVE, ACTIVATIONS

STRATEGY: Your brand positioning and insights  GOALS: Gain more clients, grow following, establish personality?  GROWTH: Constant engagement  COMPETITIVE AUDIT: What makes your profile different?  AUDIENCE: What resonates with your audience?

THE PROCESS: STRATEGY, CREATIVE, ACTIVATIONS

CREATI TIVE: Content TONE & VO VOICE CE: Ongoing tone  Tone = Personality  Authenticity  Fun, playful, inspirational, aspirational, educational LOOK & FEEL: Visual representation of your brand  Focus on colors, Styles, BTC, teaching, techniques  EMOTION

THE PROCESS: STRATEGY, CREATIVE, ACTIVATIONS

ACTIVATION: Collaboration & outreach CONSISTENCY IS KEY Keep up cadence and activity COLLABORATIONS MATTER Think of innovative ways to work with others PARTICIPATE MORE AND MORE Share your knowledge and tips CONSTANT ENGAGEMENT Stay at the top of the algorithm

LIVE STREAMING CHECKLIST

PRE WORK:  Identify goal  Make a game plan  Get comfortable on camera DURING:  Check your connection  Build anticipation  Engage with the real-time audience  End with a Call To Action POST:  Post a follow up  Redo the process

Thank you!

You can always slide into the DMs with questions @nailartbysig