Mastering Social Media in the Nails Market Beth Livesay – Moderator Ashley Gregory – The NailScape Winnie Huang – CND Brand Ambassador Sigourney Nunez – OPI North America
The Nailscape Ashley Gregory @thenailscape
Editorial Nail Photography SALON TO SET TO BEGIN, IMMERSE YOURSELF IN THE WORLD OF EDITORIAL NAILS – BEAUTY AND FASHION. NOTICE THE DIFFERENCES. Salon nails are the stars of the show: they show the skills of the nail artist and are generally an extreme shape for a larger canvas. The world of editorial nails tends to be more understated, true to life shapes, and are completed with traditional polishes.
Editorial Nail Photography SALON TO SET TO BEGIN, IMMERSE YOURSELF IN THE WORLD OF EDITORIAL NAILS – BEAUTY AND FASHION. NOTICE THE DIFFERENCES. Salon nails are the stars of the show: they show the skills of the nail artist and are generally an extreme shape for a larger canvas. The world of editorial nails tends to be more understated, true to life shapes, and are completed with traditional polishes.
Editorial Nail Photography EDITORIAL NAILS ARE CREATED IN COLLABORATION WITH THE ARTISTIC TEAM TO MAKE THE PERFECT IMAGE. Look at fashion and beauty magazines, including the ads, to see how the nails complement the clothing, hair, and makeup and serve the final image without distracting from it. The manicurist is the artist whose point of view works in synergy with the rest of the creative team.
Editorial Nail Photography EDITORIAL NAILS ARE CREATED IN COLLABORATION WITH THE ARTISTIC TEAM TO MAKE THE PERFECT IMAGE. Look at fashion and beauty magazines, including the ads, to see how the nails complement the clothing, hair, and makeup and serve the final image without distracting from it. The manicurist is the artist whose point of view works in synergy with the rest of the creative team.
Blogging • Solidifies your position as an expert • Communicates the intangibles of your brand • Provides a platform to educate clientele • Improves your booking site SEO • Gives you content to share, share away
Blogging • Consistent posting can build your credibility in the industry • Brands are keen to partner with bloggers for exposure • Challenges you to produce meaningful content • Makes you a better nail tech by taking deep dives into topics
Branding Yourself WHO YOU ARE KNOWLEDGE YOUR “WHY” BRAND YOUR SKILLS YOUR STYLE
Branding Yourself KNOW USE YOUR KNOWLEDGE AS THE CORNERSTONE LOOK DESIGN YOUR BRAND TO FIT TOGETHER WELL KNOW TELL LOOK TELL PUT YOUR BRAND IN FRONT OF THE RIGHT PEOPLE
Making the Brand Choose what you love – let it inform your brand
Making the Brand Choose what you love – let it inform your brand
Making the Brand Choose what you love – let it inform your brand
Winnie Huang CND Brand Ambassador
Engagement WHY is it important?
Engagement • WHY is it important?
HOW GOOD IS THE PIZZA?
3 THINGS TO REMEMBER… 1. COMMUNICATE 2. MAKE IT FUN! 3. BE ORGANIZED!
1. COMMUNICATE • ASK QUESTIONS • JOIN THE CONVERSATION • BUILD ORGANIC RELATIONSHIPS
2. MAKE IT FUN! • FUN CONTENT = RELEVENT CONTENT • HAVE A PERSONALITY • BE YOURSELF!
3. BE ORGANIZED! • START WITH A STRONG IDEA • RESEARCH • EXECUTE WITH CLEAR VISION
TO RECAP… 1. COMMUNICATE 2. MAKE IT FUN! 3. BE ORGANIZED!
THANK YOU! LET’S BE FRIENDS…. @WINNIEISAWESOME https://www.youtube.com/user/ TheRawrShop www.facebook.com/ WINNIEHUANGNAILARTIST iloverawrshop@gmail.com
OPI Sigourney Nuñez North America Education Manager @nailartbysig
INSTAGRAM HOUSEKEEPING Your real name Public account Business account Shows demographics, impressions, post reach, popular posts, and what times and days your followers are online and active.
INSTAGRAM BIO CHECK LIST Mini intro into YOUR brand What do you do? Do you have a specialty/expertise? Personal connection Humble Brag
THE PROCESS: STRATEGY , CREATIVE, ACTIVATIONS STRATEGY: Your brand positioning and insights GOALS: Gain more clients, grow following, establish personality? GROWTH: Constant engagement COMPETITIVE AUDIT: What makes your profile different? AUDIENCE: What resonates with your audience?
THE PROCESS: STRATEGY, CREATIVE , ACTIVATIONS CREATI TIVE: Content TONE & VO VOICE CE: Ongoing tone Tone = Personality Authenticity Fun, playful, inspirational, aspirational, educational LOOK & FEEL: Visual representation of your brand Focus on colors, Styles, BTC, teaching, techniques EMOTION
THE PROCESS: STRATEGY, CREATIVE, ACTIVATIONS ACTIVATION: Collaboration & outreach CONSISTENCY IS KEY Keep up cadence and activity COLLABORATIONS MATTER Think of innovative ways to work with others PARTICIPATE MORE AND MORE Share your knowledge and tips CONSTANT ENGAGEMENT Stay at the top of the algorithm
LIVE STREAMING CHECKLIST PRE WORK: Identify goal Make a game plan Get comfortable on camera DURING: Check your connection Build anticipation Engage with the real-time audience End with a Call To Action POST: Post a follow up Redo the process
Thank you! You can always slide into the DMs with questions @nailartbysig
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