MASTER PLAN 437 Fifth Avenue, 10th Floor New York, NY 10016 PH: - - PowerPoint PPT Presentation

130 GREENE ST. NEW YORK, NEW YORK BLOCK 513 LOT 7501

Proposed 12'-5" H x 12'-5" W 154.17 Square Foot Painted Wall Sign Sign to Face Southeast

MASTER PLAN

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L L U M I N A T E D S I G N 1 3 G R E E N E S T . N E W Y O R K , N Y B L O C K 5 1 3 L O T 7 5 1

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60'-0" ±

51'-87 8"

Neighboring Building Profile

46'-8" ± 90'-0"±

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SITE PLAN

SCALE: 1" = 60'

ZONING MAP

SCALE: N.T.S.

SOUTH ELEVATION - LOOKING NORTH

SCALE = N.T.S. ZONING INFORMATION: M1-5A MAXIMUM ALLOWABLE SIGN AREA (42-532) 25.75 ' FRONTAGE X 6 = 154.5 S.F. LESS, EXISTING ACCESSORY SIGN AREA = 0 S.F. ACTUAL ALLOWABLE SIGN AREA = 154.5 SF - 0 SF = 154.5 S.F. PROPOSED SIGN AREA SIGN - NON ILLUMINATED (PAINTED) 12'- 5" X 12' - 5" = 154.17 SF < 154.5 SF; COMPLIES ALLOWABLE HEIGHT (42-543) MAXIMUM ALLOWABLE HEIGHT (NON-ILLUMINATED) = 75 FEET PROPOSED HEIGHT = 55 FEET < 75 FEET; COMPLIES

S I G N S P A C E C O M P O N E N T S : 1 2 '

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" W I D E 1 5 4 . 1 7 S Q F T T O T A L I N G 3 . 6 % O F F A C A D E ( S U R F A C E A R E A O F F A C A D E = 4 , 2 s q f t ) S E T B A C K F R O M R O O F L I N E A N D P R I M A R Y F A C A D E D O E S N O T E N C O M P A S S A R C H I T E C T U R A L F E A T U R E S O R W I N D O W S F A C I N G [ S O U T H

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A S T ] T O W A R D M E R C E R S T R E E T

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1 3 G R E E N E S T . N E W Y O R K , N Y B L O C K 5 1 3 L O T 7 5 1 Proposed Sign 15' H x 10' W

PHOTOGRAPH - VIEW FROM GREENE STREET

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HISTORICAL PHOTOGRAPH 1 FROM 1932 PHOTOGRAPH - VIEW FROM PRINCE STREET & GREENE STREET INTERSECTION

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1 3 G R E E N E S T . N E W Y O R K , N Y B L O C K 5 1 3 L O T 7 5 1 12'-5" 12'-5" 12'-5" 12'-5" Proposed 154.17 S.F. Sign 5' 5'

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• 2. 155 WOOSTER STREET
• 1. 477 WEST BROADWAY
• 5. 393 WEST BROADWAY
• 6. 60 GRAND STREET
• 7. 305 CANAL STREET

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• 8. 109 SPRING STREET

Proposed Master Plan to Allow Changes to Content of Painted Advertising Sign

Background of sign shall be limited to a single color In all cases, each painted wall sign shall be required to have a painted border with a color different from the background color, that will delineate the sign and distinguish it from the surrounding facade, with no option for a borderless sign. Distinction of definitions between Photorealistic and Graphic/Illustrative signs with criteria for both Photorealism: reproduction of an image utilizing shading to achieve a photographic quality painting

• Black and White photorealistic images not to exceed 60% of sign space (including text)
• Color photorealistic images not to exceed 40% of the sign space (including text)

Graphic: Any number of painted colors that are clearly separated with no blending or shading between them

• Graphic images with 5 or more colors not to exceed 60% of sign space (including text)
• Graphic images with less than 5 colors not to exceed 40% of sign space (including text)

Secondary Facade of 130 Greene Street [facing North]

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60'-0" ±

GRADE

51'-87 8"

Proposed New Sign 12'5" x 12'5" = 154.17 S.F. with 2" black border 12'-5" 12'-5"

5'-0"

Neighboring Building Profile 46'-8" ± 90'-0"±

Example Sign Matching the Proposed Criteria - Photorealistic, Black & White

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SIGN TYPE: PHOTOREALISTIC, BLACK AND WHITE

• 1. OVERALL COVERAGE DOES NOT EXCEED 60%. ACTUAL = 60%
• 2. IMAGE COVERAGE IS 47.2%
• 3. TEXT COVERAGE IS 12.8%
• 4. ONE SOLID BACKGROUND COLORS = YES
• 5. BACKGROUND COLOR DIFFERENT FROM SURROUNDING

AREA = YES

• 6. REPRODUCTION OF AN IMAGE UTILIZING SHADING TO

ACHIEVE PHOTOGRAPHIC QUALITY = YES

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1 3 G R E E N E S T . N E W Y O R K , N Y B L O C K 5 1 3 L O T 7 5 1

60'-0" ±

GRADE

51'-87 8"

Proposed New Sign 12'5" x 12'5" = 154.17 S.F. 12'-5" 12'-5"

5'-0"

Neighboring Building Profile

46'-8" ± 90'-0"±

Example Sign Matching the Proposed Criteria - Photorealistic, Color

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SIGN TYPE: PHOTOREALISTIC, Color

• 1. OVERALL COVERAGE DOES NOT EXCEED 40%. ACTUAL = 32.5%
• 2. IMAGE COVERAGE IS 29.4%
• 3. TEXT COVERAGE IS 3.1%
• 4. ONE SOLID BACKGROUND COLORS = YES
• 5. BACKGROUND COLOR DIFFERENT FROM SURROUNDING

AREA = YES

• 6. REPRODUCTION OF AN IMAGE UTILIZING SHADING TO

ACHIEVE PHOTOGRAPHIC QUALITY = YES

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60'-0" ±

51'-87 8"

Neighboring Building Profile

46'-8" ± 90'-0"±

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Example Sign Matching the Proposed Criteria - Graphic Sign, Less Than 5 Colors

SIGN TYPE: GRAPHIC/ILLUSTRATIVE SIGN, LESS THAN 5 COLORS

• 1. OVERALL COVERAGE DOES NOT EXCEED 60%. ACTUAL = 30.1%
• 2. IMAGE COVERAGE IS 10.9%
• 3. TEXT COVERAGE IS 19.2%
• 4. ONE OR TWO SOLID BACKGROUND COLORS = YES
• 5. BACKGROUND COLOR DIFFERENT FROM SURROUNDING

AREA = YES

• 6. PAINTED COLORS CLEARLY SEPARATED = YES

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60'-0" ±

GRADE

51'-87 8"

Proposed New Sign 12'5" x 12'5" = 154.17 S.F. with 2" black border 12'-5" 12'-5"

5'-0"

Neighboring Building Profile

46'-8" ± 90'-0"±

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Example Sign Matching the Proposed Criteria - Graphic Sign, 5 or More Colors

SIGN TYPE: GRAPHIC/ILLUSTRATIVE SIGN, 5 OR MORE COLORS

• 1. OVERALL COVERAGE DOES NOT EXCEED 40%. ACTUAL = 40.0%
• 2. IMAGE COVERAGE IS 35.5%
• 3. TEXT COVERAGE IS 4.5%
• 4. ONE OR TWO SOLID BACKGROUND COLORS = YES
• 5. BACKGROUND COLOR DIFFERENT FROM SURROUNDING

AREA = YES

• 6. PAINTED COLORS CLEARLY SEPARATED = YES

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