Mary Thomas @concisetraining Social media in 2019 Different - - PowerPoint PPT Presentation

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Dec 28, 2022 467 likes •669 views

Mary Thomas @concisetraining Social media in 2019 Different audiences on social media 4 tips to take away @concisetraining Ben Dental Surgery, Cambridge city @concisetraining @concisetraining Family and Friends Find

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Mary Thomas

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@concisetraining

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@concisetraining

 Social media in 2019  Different audiences on social media  4 tips to take away

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@concisetraining

Ben Dental Surgery, Cambridge city

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@concisetraining

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@concisetraining

 Family and Friends  Find information, reviews  Find communities of similar interests to join  Fun  Self promote

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@concisetraining

 To show brand personality  A way to stay connected  To show and share your

expertise and credibility

 To raise brand awareness  To drive traffic to the

website

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@concisetraining

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@concisetraining

 Customers  Suppliers  Competitors  Stakeholders  Personal contacts  Associates

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@concisetraining

 B2C audience likely to be Facebook users  B2B audience likely to be found on LinkedIn  Young audience likely to be Instagram users

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@concisetraining

 B2C –

Facebook

 B2B -

https://www.microcreatives.com/general/infographic-social-media-usage-habits-generation/

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@concisetraining

 B2C –

Facebook and Twitter

 B2B – LinkedIn

and Twitter

https://www.microcreatives.com/general/infographic-social-media-usage-habits-generation/

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@concisetraining

 B2C – Facebook,

Messenger apps, SMS, email

 B2B – LinkedIn,

Instagram

https://www.microcreatives.com/general/infographic-social-media-usage-habits-generation/

UGC

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@concisetraining

 B2C –

Instagram, Snapchat, YouTube, Facebook

 B2B -

Facebook

https://www.microcreatives.com/general/infographic-social-media-usage-habits-generation/

Memes

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@concisetraining

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@concisetraining

Jennie Leadership & Management Workshops / Bespoke

 Who will she reach out to?  Where do they “hang out”?

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@concisetraining

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@concisetraining

 Cause ripples - don’t

post the same content

n every channel

 Consider timing and

release

 Show you care  Keep an eye on the

competition

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Mary Thomas

@concisetraining

@concisetraining

 Social media in 2019  Different audiences on social media  4 tips to take away

@concisetraining

Ben Dental Surgery, Cambridge city

@concisetraining

@concisetraining

 Family and Friends  Find information, reviews  Find communities of similar interests to join  Fun  Self promote

@concisetraining

 To show brand personality  A way to stay connected  To show and share your

expertise and credibility

 To raise brand awareness  To drive traffic to the

website

@concisetraining

@concisetraining

 Customers  Suppliers  Competitors  Stakeholders  Personal contacts  Associates

@concisetraining

 B2C audience likely to be Facebook users  B2B audience likely to be found on LinkedIn  Young audience likely to be Instagram users

@concisetraining

 B2C –

Facebook

 B2B -

LinkedIn

@concisetraining

 B2C –

Facebook and Twitter

 B2B – LinkedIn

and Twitter

@concisetraining

 B2C – Facebook,

Messenger apps, SMS, email

 B2B – LinkedIn,

Instagram

UGC

@concisetraining

 B2C –

Instagram, Snapchat, YouTube, Facebook

 B2B -

Facebook

Memes

@concisetraining

@concisetraining

Jennie Leadership & Management Workshops / Bespoke

 Who will she reach out to?  Where do they “hang out”?

@concisetraining

@concisetraining

 Cause ripples - don’t

post the same content

 Consider timing and

release

 Show you care  Keep an eye on the

competition

@concisetraining

Mary Thomas Connect: @concisetraining