Marketing update Mediterranean Circle Presented by: Maxine Brock - - PowerPoint PPT Presentation

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Marketing update Mediterranean Circle Presented by: Maxine Brock - - PowerPoint PPT Presentation

Aug 23, 2023 271 likes •920 views

Marketing update Mediterranean Circle Presented by: Maxine Brock International Marketing Director www.mgiworld.com www.mintalliance.com International webinar series First one on marketing 62 members registered 30 countries

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www.mgiworld.com

Marketing update Mediterranean Circle

Presented by: Maxine Brock International Marketing Director

www.mintalliance.com

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International webinar series

  • First one on marketing
  • 62 members registered
  • 30 countries worldwide
  • Recording available
  • See 2016 calendar at mgiworld.com
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Member firm marketing support

  • Corporate ID guidelines
  • Logos, tools & templates
  • Follow up calls to assist firms
  • Help with MGI-prefix logo creation
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Deadline

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MGI-prefix firm logo examples

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Using the MGI-prefix

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MGI Bass Gordon, South Africa

MGI-prefix logo

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Hanmi Accounting Corporation, Korea

MGI-prefix logo

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Interest from new member, Canada

MGI-prefix logo

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Firm websites

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Homepage (in development)

www.bassgordon.co.za

MGI Bass Gordon, South Africa

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Hanmi Accounting Corporation, Korea

Homepage (English site)

www.hanmia.com

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Hanmi Accounting Corporation, Korea

International web page

www.hanmia.com

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MGI Excellence & Co, Taiwan

Homepage

www.excelcpas.com

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MGI PSP Audit LLC, Ukraine

Homepage

http://www.pspaudit.com.ua

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Votum AG, Germany

Homepage & guide

http://votum.eu

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Milsted Langdon, UK

MGI & video

http://www.milsted-langdon.co.uk

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Wright Ford Young, USA

Homepage

www.cpa-wfy.com

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Wright Ford Young, USA

International services web page

www.cpa-wfy.com

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Wright Ford Young, USA

IFRS web page

www.cpa-wfy.com International Financial Reporting Standards (IFRS)

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Wright Ford Young, USA

International expertise page

www.cpa-wfy.com International Expertise

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Wright Ford Young, USA

MGI & video

www.cpa-wfy.com MGI Worldwide

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MGI Guerra & Asociados, Ecuador

Homepage

www.mgiecuador.com Homepage

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MGI Guerra & Asociados, Ecuador

International web page

www.mgiecuador.com International web page

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MGI Guerra & Asociados, Ecuador

About us page

www.mgiecuador.com About us web page

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Firm communications

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Newsletter

MGI Bass Gordon, South Africa

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Advertising

MGI Bass Gordon, South Africa

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Recruitment ad

MGI Bass Gordon, South Africa

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Careers fair presentation

MGI Bass Gordon, South Africa

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Fisogest SA, Luxembourg

Brochure

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Fisogest SA, Luxembourg

Presentation

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Audicis SARL, Morocco

Folder & notepaper

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MGI Malta, Malta

PR (interview)

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MGI Guerra & Asociados, Ecuador

Office space

Reception area signage

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MGI Guerra & Asociados, Ecuador

Office space

Reception area signage

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MGI Vision, Oman

Client letter

www.mgi-vision.com

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MGI Vision, Oman

PR

www.mgi-vision.com

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Watson Buckle Limited, UK

Letterhead & envelopes

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Watson Buckle Limited, UK

Email signature

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MGI Guerra & Asociados, Ecuador

Email signature

Email signature

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Firm social media

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Social media

https://www.facebook.com/MGI.BG.GHF/

MGI Bass Gordon, South Africa

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MGI Guerra & Asociados, Ecuador

Social media

www.facebook.com/ MGIGuerra Facebook profile

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Firm events

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Fisogest SA, Luxembourg

Stand

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Fisogest SA, Luxembourg

AV screen

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Things to think about

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Is just showing ever enough?

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when should you…

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MGI Bass Gordon, South Africa

Internal communications: Launch with staff

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RINA accountancy corporation, USA

Internal communications: Reorientation presentation

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RINA accountancy corporation, USA

News content: Talk about your involvement

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Kirsch Kohn & Bridge LLP, USA

Email circulars: Find a reason to engage clients

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Selden Fox, USA

Case studies: Demonstrate your capability

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RINA accountancy corporation, USA

Technical papers/updates: Demonstrate your expertise

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Questions

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61% ¡

Of ¡MGI ¡members ¡don’t ¡explain ¡ ¡ what ¡MGI ¡is ¡on ¡their ¡websites. ¡ ¡ Even ¡56% ¡of ¡MGI ¡prefixed ¡firms ¡don’t. ¡ ¡

40% ¡

Of ¡MGI ¡member ¡firms ¡ ¡ were ¡not ¡using ¡the ¡current ¡ MGI ¡logo ¡

Use it.

How can we get more benefits from the MGI brand?

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61% ¡

Of ¡MGI ¡members ¡don’t ¡explain ¡ ¡ what ¡MGI ¡is ¡on ¡their ¡websites. ¡ ¡ Even ¡56% ¡of ¡MGI ¡prefixed ¡firms ¡don’t. ¡ ¡ How can we get more benefits from the MGI brand?

360°view

branding brochures reception meeting room website sponsorship Logo staff Social media give-aways

  • ffice space

reporting invoices tenders email newsletter HR PR business cards letters updates news promotion telephone presentations proposition video CSR events general communication portals

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61% ¡

Of ¡MGI ¡members ¡don’t ¡explain ¡ ¡ what ¡MGI ¡is ¡on ¡their ¡websites. ¡ ¡ Even ¡56% ¡of ¡MGI ¡prefixed ¡firms ¡don’t. ¡ ¡ How can we get more benefits from the MGI brand?

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PercepDon ¡

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seminar series

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Thank you

For questions please contact me at maxine.brock@mgiworld.com